Sure, we're aware of advertising for specific products or services, and that might get attention, but I bet most people just filter out most ads. Maybe they leave a brand impression.
What hapens when looking up reviews becomes easy, say on a phone, and becomes the normal way of doing things? We could see a dramatic tipping point in this direction, in the near term.
I'm guessing brand advertising will remain important, but that might represent a small portion of the
current advertising market.
What'll this do to business models for journalism and entertainment?
For me, happy to pay for trustworthy sources of news, with fact-checking and a clear separation between reporting and finance.
Disclaimer: I'm on the board of Consumer Reports.
Follow Craig Newmark on Twitter: www.twitter.com/craignewmark