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The Ultimate Rebranding of the US Open

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Every year the US Open comes around and sports fans start raising questions: Where do I get a white polo shirt? How quietly am I supposed to clap? What vintage champagne do I have to stock for my tennis viewing party?

This year all those questions can be thrown into the incinerator. The following commercial shows how the US Open is finally tailoring their image to a wider, more Xtreme, fan base.

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