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Crane.tv is a contemporary-culture video magazine, focusing on arts, design, style, food and travel around the world. Launched in 2010, Crane.tv comprises a talented team of journalists, videographers, producers and digital marketers — gifted storytellers who present emerging and established creative scenes from around the world.

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Peter Murray Advocates for Safer Cycling in London (VIDEO)

(0) Comments | Posted November 25, 2014 | 12:00 PM

Self-proclaimed cycling aficionado Peter Murray has a thing or two to say about London's infrastructure, a city that's widely known to be not particularly cyclist-friendly. With his lifelong experience in architecture and as chairman of New London Architecture, he was one of three chosen experts to make it onto mayor Boris Johnson's design advisory board, alongside Roger Hawkins of Hawkins/Brown and Sunand Prasad of Penoyre & Prasad. All have been assigned one of London's boroughs, where they will provide design advice for the proposed projects bringing safe cycling to the UK's capital.

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Enfield, Kingston and Waltham Forest received the so-called mini-Holland status, each having been granted £30m for changes.

The plaza outside Kingston station will be transformed and new high-quality cycling routes will be introduced, potentially with a new cycling boardwalk along the river.

Enfield town centre will be redesigned with segregated superhighways throughout, as well as three cycle hubs delivered across the borough and the addition of new Greenway routes.

Waltham Forest will see a semi-segregated Superhighway route along Lea Bridge Road developed as well as a range of measures focused on improving cycling in residential areas and creating cycle friendly, low-traffic neighborhoods.

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Peter Murray is more than qualified to offer his professional opinion on making London a more cycle-friendly city, the avid cyclist goes nowhere without his two-wheeled companion, the Brompton.

"My favourite part of cycling in London is cycling on a road with the 94 Bus," he says.

Alongside Roger Hawkins and a group of around 30 friends, Murray rode across the US, from Portland, Oregon to Portland Place, UK. During this month-long adventure they looked at how major US cities are addressing certain challenges cycling communities face in dense urban areas, and experienced the country from a two-wheeled perspective.

The most memorable revelation happened on Times Square, where they learned that one weekend, local government decided to paint cyclist lanes on the roads as a test. On Monday morning, New Yorkers welcomed this change and the test lanes were turned into permanent ones. It could be as easy as that.

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For Murray however, change is not only down to carefully designed infrastructure and road construction, but has to begin with the mindset of all road users.

"Consideration between road users is a key part of creating better cities," he says. "For the past half century we bowed down to the god of the motor car and have destroyed great city centres right across the UK. That now is in reverse, there are fewer cars coming into cities, some roads during rush hour, 70 percent of vehicles on the road are cyclists, the car should no longer be king on the road."

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Respect amongst road users in the UK and in London in particular will be essential to improving life on the roads in the future, for cyclists and drivers alike, and will also be the key to the success of the proposed changes in infrastructure.

Text by Ruth Amelung for Crane.tv
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Work: Death by Audio (VIDEO)

(0) Comments | Posted November 14, 2014 | 2:52 PM

In a busy former industrial space in Williamsburg, Brooklyn, Oliver Ackermann and friends are busy putting the finishing touches to another batch of handmade guitar effects pedals. Under the banner of Death by Audio, these are the kinds of pedals that cause neighbours to fall out. The name should be taken literally too, at least in terms of the equipment you're plugging into.

"We create really crazy sounds that people wouldn't be able to get anywhere else, because we build things that are maybe illegal for the electronics market," admits Ackermann. "A lot of the effects we build are potentially harmful to people's amplifiers -- that opens up this world of creating sounds where you can take it to places that other people wouldn't normally go."

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Ackermann regularly goes to those places with his band A Place to Bury Strangers. As well as creating effects pedals for sale, the Death by Audio workshop also produces sound equipment and stage props for the band -- "the loudest band in New York, or some baloney." The space doubles as a recording/rehearsal studio cum arts venue, though Vice are soon to commandeer the building according to reports.

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Death by Audio is a live/work space for Ackermann. He found the building on Craigslist and was instantly smitten, but others took more convincing. "It was totally raw," he says. "A month and a half in we still didn't have hot water and people were sleeping on the cement floor. Some people moved out... it's worth it if you're willing to dive in."

For Ackermann, every day is a small act of rebellion: "I feel like everything I've aspired to do is anti what my parents would want me to do. I guess I'm still trying to rebel."

Text by Tom Jenkins for Crane.tv
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How to Style Winter Boots With You Magazine's Amy E Wiliams

(0) Comments | Posted November 7, 2014 | 2:30 PM

Perhaps it's just me, but every year with the winter season approaching and the hunt for a pair of boots beginning, I am stuck deciding what to go for. New cuts, new lengths, new shapes and a whole lot of choice.

YOU magazine's fashion editor Amy E Williams is discussing new and returning boot trends this Autumn, with tips and tricks on how to style your favorite Chelsea boots with the latest fashion, what to remember when trying out a new cut like the midi boot and how to work a splash of colour into your outfit. It's time to let your boots do the walking as well as the talking.

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Color Blocking in A/W 14 with Liberty London Girl (VIDEO)

(0) Comments | Posted November 7, 2014 | 8:46 AM

With the darker and colder days glooming, it's normal to not want to let go of Summer, of the warmth, the brightness and the colors. It just so happens that one trend this Fall season will allow you to do just that: Color Blocking.

Color blocking is the combination of strong colors in a garment or an outfit. The trend has seen somewhat of a revival since its first appearance in the 60s, later again in the 80s as well as in more recent years. It's a reoccurring trend that is here to stay. Luckily designers, despite continuously going back to the basic techniques, have always managed to create exciting modern styles that that reflect personal styles and current times.

As it's sometimes not the easiest trend to pull off successfully, but Sasha Wilkins, editor of Liberty London Girl is an expert in what color blocking entail, how to combine neon tones and what to remember when incorporating this look into your wardrobe.

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There are different ways of working the trend, of course, depending on how comfortable one is sporting all the bright colors of the pallet. One option is to go monochromatic, focusing on one strong color throughout the entire outfit, such as the red scuba dress. Sasha decided to paired it with a statement necklace, lilac gloves and some simple black boots.

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To make life a lot easier, there are also statement pieces with color blocking already incorporated. In standalone looks like this, the designer has done all the work for you, you just need to wear it.

Complementary colors are opposite each other on a basic color wheel. Combining these colors will make you stand out, but it's up to you how far you want to take the trend.

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Modern Glamour: A/W 14 Party Season Trends with Fashion Foie Gras

(0) Comments | Posted November 6, 2014 | 10:36 AM

For quite some time now, fashion bloggers have been well en route to becoming Fashion's loudest voices when it comes to bringing trends to the people. The American force behind UK favourite Fashion Foie Gras, Emily Johnston is an expert when it comes to identifying emerging trends translating from the catwalks into everyday life and high street fashion retailers, like traditional British Marks & Spencer.

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With party season fast approaching, the questions for tips and tricks around what outfit to choose become louder by the day. We caught up with Emily, to talk new trends, unusual cuts, faux fur and a lot of sequins. A regular at the Fashion Shows for years now, Emily rightly takes a stand when it comes to new trends: "I always fully support trying everything you can about a trend and then finding what works exactly for you. I love the idea of combining textures and having a little bit more fun with fashion," she says hinting at a selection of oversized faux fur coats on the rail.

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Despite modern glamour having been described as a take on the slightly darker, more mysterious goth look, the touch of elegance that has been added to the statement pieces of the collections are worthy of being given a chance this season, despite perhaps being out of the comfort zone, according to Emily: "It's all about opulence in your closet."

London's favourite king of sequins, Designer Ashish, has been spearheading this trend from his beginnings. With retail windows now bursting with sequins and embellishments, faux fur, armoury accessories and metallic colours, it seems the high street brands have finally caught up with the high end designers, just in time for party season.

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Neïl Beloufa and Theo Danjuma -- Artist and Collector in Conversation at the ICA (VIDEO)

(0) Comments | Posted November 5, 2014 | 8:07 AM

When a young artist and a collector are in conversation, it's usually about one thing: art. Neïl Beloufa and Theo Danjuma are no exception. French-Algerian artist Beloufa works across a range of different mediums, usually incorporating video and sculpture, while London collector Theo Danjuma set up his family's art collection focusing on contemporary African artists. Having met at a show in New York a few years ago, both have stayed in touch, primarily through Theo initially following and eventually collecting Neïl's work.

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This year's Frieze in London was a benchmark for both young men. Beloufa had his first major UK exhibition, Counting on People, at the ICA, while Danjuma exhibited his collection for the first time under the theme One Man's Trash.

Beloufa's work is regarded as socially critical, investigating an audiences' conventional relationship with the digital screen and other information systems. He plays with the theme of rationalisation versus love and is intent on exploring affect in certain situations.

It's architecture, meets cinema, meets sculpture.

Despite being permanently part of the Danjuma collection, Theo admits that Beloufa's work is at the other end of the spectrum. To him it's "work you have to spend time with, think about, give something to."

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Beloufa's Vintage Series from 2013 is of particular interest to the collector, especially because of the way it was created. The artist carves shapes out of walls of MDF, medium-density fibreboard made from of broken down wood residuals and pressed and burned into fibres. It's not immediately obvious to the viewer what lengths the artist has gone to in order to create the work. "It was one of the hardest things I've ever [done] in my life. MDF is glue, you're [...] just burning glue, I think I've lost five years of my life."

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What is special about Beloufa's work is that it reflects his thought processes with restrictions on the possible audience, which to him is the only way of making original work. "Some artists are really good at it, at talking to an audience, and that's when we know the work is bad, [...] or you realise talking about the work is more interesting than looking at it." If they are willing to spend some time with the work, immerse themselves in it, they may discover some truth about how people spend time with each other and engage in a digital age.

Text by Ruth Amelung for Crane.tv
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Zeev Aram (Video)

(0) Comments | Posted November 3, 2014 | 4:41 AM

What constitutes good design? "Imagination, originality, creativity, time and passion." So says Zeev Aram, founder of London design Mecca Aram Store, and he should know. Since opening his first showroom on the King's Road in 1964 Aram has been at the forefront of design retail in the UK, seducing the British public with the impeccable aesthetics of designers such as Eileen Gray, Breuer and Le Corbusier, amongst others. At 82, Aram is unwavering in his commitment to high quality contemporary furniture and lighting.

"Design is a very important thing. Although we do take it slightly whimsically and light-heartedly, I take design very seriously, because it affects our lives everyday," he says. "It can be enlightening, pleasurable or just mundane. You can sit on a rock and it's okay, but it's much nicer to sit on an Eileen gray chair."

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The London that greeted Aram on his arrival from Israel in 1957 was virtually a design wasteland. Whilst working for several architects in those early days, including the Brutalist Ernö Goldfinger, he began to notice an alarming trend amongst the well-heeled clientele: "There was this anomaly," he says now. "People were driving cars, they had televisions but when they went home they wanted reproduction antiques, which to my mind was complete nonsense. I decided to try my best to bring furniture to the public that was contemporary, correct for the time."

That was 50 years ago and the Aram Store can now be found in 20,000 sq ft of elegantly curated space in Covent Garden, with a gallery attached. But Aram's passion for emerging talent and appreciation of a well-designed object is undiminished by time, though through experience he as learnt to be cautious.

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"It can be a dustbin, a paper cup in a coffee shop - if it's well designed, it gives me pleasure. [But] one has to be very careful when pronouncing future stars, classics, and future classics - 'future classics' is the most ridiculous phrase I've ever heard. You or me as the buyer or detector, have to be able to look through, like mining gold in water to find the little nuggets."

Thankfully, Zeev Aram has been uncovering design gold for nearly half a century now.

Text by Tom Jenkins for Crane.tv
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Isabel Lewis on Hosting 'Occasions'

(0) Comments | Posted October 21, 2014 | 10:56 AM

Nightlife culture is constantly evolving, constantly changing. Event organizers and club owners are forever trying to get ahead by coming up with the next big thing, whether it's the most desirable party night or the unique bar experience.

Berlin-based artist and DJ Isabel Lewis has come up with her own concept that is refreshingly different, originating in her passion for several different areas of nightlife culture. Her musical background, appreciation for food and drink and love of theatre and choreography, has inspired her to host so-called 'Occasions', arrangements of these different elements that invite her guests to enjoy themselves under her hosting guidance.

"[In] the celebratory atmosphere, people feel relaxed, they can have a drink, and they can have something to eat,' she says of her 'Occasions', during which she aims to elicit the participation of her guests by simply being inviting.

She was born in the Dominican Republic and grew up on an island off the coast of Florida. As an artist she is interested in people's experiences, as a dancer she explores the influences of movement and as a DJ she loves the impact a set can have on the audience over the course of an evening. Reacting to the need for a specific sound, or a particular level of bass, and sensing when it's time for a drink, sparked the idea.

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She was part of the ICA's Off-Site project at this year's Frieze Art fair and hosted several 'Occasions' at the Old Selfridges Hotel. Different from exhibitions or live shows that work with the concept of audience observation, her 'Occasions' offer an experience that amalgamates all the senses.

"My interest in the last [few] years has been more and more in how can I create a type of experience that brings together the human sensorium, that doesn't just rely [...] on our visual sense," she explains, while sitting in her Berlin flat, holding up a small vile. To complete the sensory experience of her evenings she is introducing the sense of smell, working in collaboration with Norwegian chemist and researcher Sissel Tolaas. The idea is that at a certain point during the evening you break the vile to let a smell enter the space around you, in order to round-up your experience.

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With her 'Occasions', the artist manages to create a relaxed, communal space that allows people to experience whatever they choose, after being offered a hand-tailored, multi-sensory evening on a platter.


Text by Ruth Amelung for Crane.tv

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From Flat Sheet to 3D Art (VIDEO)

(0) Comments | Posted October 8, 2014 | 1:46 PM

Paper. We use it daily in one way or another; to scribble and draw on, to feed our printers or simply just to read off. But this material is capable of a lot more. This is where paper engineers like Lydia Shirreff come into their own.

"I guess I got a bit bored of seeing flat things on walls," she says about her beginnings in the design world. And luckily so, considering her already impressive, still constantly expanding, client list - ranging from Tatler, Vogue, Grazia and Elle magazines to De Beers, Harrods and Lush in the retail world.

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Considering this, the possibilities for paper art seem endless. Whether it's set design for a photo shoot, stop motion animation for a website or seasonal gift packaging, intricate, hand-made, three-dimensional paper design is the advertising approach brands opt for in order to stand out to bring a touch of traditional craft back into a predominantly digital industry.

It's the combination of approaching a traditional medium with modern techniques and being inspired by sculptural work of the likes of Jeffrey Koons that makes Lydia's self-taught craft exciting to look at.

A love for shapes, patterns, textures, and an unconventional approach to design, results in her permanently exploring the limits of working with paper.

"I usually start from a sketch, and don't really plan that well, it's more trial and error," she admits, as she sits surrounded by the beautiful results of her apparently uncoordinated work method.

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For Lydia, as for every artist, bouncing ideas off someone else is essential. It therefore comes as no surprise that she often collaborates with photographers and is also part of Sope Studio, a design collective consisting of five young creatives, each with a different skill set ranging from textile design, illustration and print to up-cycled product design.


Text by Ruth Amelung for Crane.tv

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Behold, The Digital Revolution That's Sweeping The Contemporary Art World

(0) Comments | Posted July 16, 2014 | 10:06 AM

You don't just see The Barbican's recently opened Digital Revolution exhibition in London, you live it, breathe it, even make it. Including contributions from artists, musicians, video game developers and fashion designers alike, the whole experience is very diverse, and results in a genre defying exhibition that is more playground...

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Thiago Soares: From Rio To The Royal Ballet (VIDEO)

(1) Comments | Posted July 1, 2014 | 9:38 AM

World Cup fever might have you thinking that Brazil is only the home of football. But it's more than just a football nation. It's a breeding ground for some of the world's most diverse and creative people. And luckily for the rest of the world, they do not mind sharing...

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The Wild and Exhausting World of Brazilian Artist Ernesto Neto

(0) Comments | Posted June 26, 2014 | 8:09 AM

Ernesto Neto is an artist comfortable in himself. So comfortable in fact, he managed to dose off during our shoot in his studio in Rio de Janeiro. We blamed it on the heat and not our company of course.

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When awake, the...

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Sónar Festival Offers More Than You Might Expect

(0) Comments | Posted June 20, 2014 | 9:46 AM

Since launching in 1994 Sónar Festival of Advanced Music and New Media Art has drawn international audiences. Those who have not made the trip to Barcelona before might be surprised by the genuinely robust digital art programme -- this is not a festival that only caters to pill-popping ravers, it's a melting pot of music, art, performance and industry-led talks.

This year, Sónar highlighted a very modern reality: there are no clearly defined roles within the creative sector anymore. Multi and interdisciplinary practice has become the norm and lines have been blurred between creators, artists, technicians, performers, DJs and even audiences.

Sónar curator José Luis de Vicente reflected on this message, saying it is "a cultural space that is constantly shifting".

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Aiming to push digital media boundaries, this year the creators of Sónar arranged for creatives from the audiovisual industry to meet digital e-commerce experts to search for new business models and ways of working.

"We want to be an agent in the way the culture of tomorrow takes place", said de Vicente.

Richie Hawtin is a Sónar regular. Striving to create experiences that go beyond those at a normal festival, he described his style as: "eccentric mind-bending Plastikman ambience and full-on dance floor".

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Text by Ruth Amelung for Crane.tv

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David Shrigley Revamps London's Sketch Restaurant, Showcasing Largest Body of Work Ever (VIDEO)

(0) Comments | Posted June 12, 2014 | 1:14 PM

Few artists would fancy following on from Martin Creed but if there's anyone who can rise to the challenge it's David Shrigley. The Glasgow-based Turner prize nominated artist is the latest resident at London's Sketch restaurant.

The co-owner of Sketch Mourad Mazouz said "I think I cried with happiness when David Shrigley's name was proposed."

With 239 works on display, the Gallery is now home to the largest group of original drawings Shrigley has ever exhibited. But that's not the only transformation diners will witness. The room is pink. Very pink.

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Teheran-born India Mahdavi is responsible for this rose wash-over. The spirit is playful, simple and works as a backdrop to Shrigley's drawings and custom-designed ceramics.

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Not known to do things in halves, Sketch also enlisted the help of London-based fashion designer Richard Nicoll to create uniforms for all waiters. For the girls, the design is a play on Nicoll's signature T-shirt dress silhouette; for the boys, a smart, grey boiler suit.

Sketch was inaugurated in 2002 by restaurateur Mourad Mazouz and chef Pierre Gagnaire, as a destination for food, art and music. Over the past decade, the venue has hosted over fifty exhibitions of artists' moving image including work by Carsten Nicolai, John Baldessari, Jonas Mekas, Silvie Fleury, Mary Ellen Bute, Charles & Ray Eames and Michael Nyman.

Shrigley was recently selected for the Fourth Plinth Commission which will launch in London's Trafalgar Square in 2016.

Text by Fiona Sinclair Scott for Crane.tv

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Artist Henrique Oliveira Constructs A Magnificent Wooden Universe In Brazil (VIDEO)

(2) Comments | Posted June 12, 2014 | 12:53 PM

Henrique Oliveira's current exhibition at the Museum of Contemporary Art at the University of São Paulo could not be more be more timely. All eyes are on Brazil this week as we see the first World Cup matches kick off.

While football may be the main event, the World Cup has put a spotlight on other offerings and issues in the country. Many will be aware of the vast socio-economic disparity in Brazil. Urban artist Paulo Ito's latest depiction says it all. In the painting, a young boy is seen crying with hunger with nothing to eat except a soccer ball. The message is simple: who is really benefiting from the World Cup? The question has been asked many times as the country has hurtled towards this week and will undoubted ring in everyone's ears for months to come.

Political art is nothing new in Brazil. The international media's obsession with Brazilian contemporary culture (beyond Samba and Carnival) is a fresh story however. The Brazilian creative community is thriving and the art world is watching intently. Adriana Varejão, Ernesto Neto, Renata Lucas and Vik Muniz are just a small selection of names worth knowing right now.

But back to Oliveira, another Brazilian making waves - or rather, tunnels. His exhibition "Transarquitetônica" is a large-scale project of interwoven tunnels made from found scraps that look unmistakably like the materials used to build housing in Brazil's notorious favelas.

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Last summer, Oliveira was applauded for his show "Baitogogo" at Palais de Tokyo in Paris. Now, he's scaled up and of course he's come home to showcase his largest work to date. The winding maze of wood in various forms is a sensory experience, there are sounds, smells and textures to take in throughout the exhibit.

The statement he's making this time is clear: "I was making this connection between the way the society treats the favelas and towns and the way they see [them] as kind of tumours, so it had a symbolic meaning to create structures using the materials these tumours are made out of."

"Transarquitetônica" runs until the end of November 2014.

Text by Fiona Sinclair Scott for Crane.tv

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Polly Morgan on Her Latest Exhibition and the Resuscitation of Taxidermy

(0) Comments | Posted May 8, 2014 | 10:06 AM

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Start a conversation about British contemporary art and Polly Morgan's name will undoubtedly come up. Her work is critically acclaimed, and also attracts the interest of celebrity collectors such as Kate Moss and Courtney Love who willingly offer six-figure sums to...

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Roman Coppola: Directors Cut (VIDEO)

(0) Comments | Posted May 2, 2014 | 12:43 PM

In a list of the worst things you could possibly wake up next to in the morning, a severed horse's head would probably feature highly.

Roman Coppola's memory of one of the most well-known scenes in movie history is vivid. Unsurprising given he was in the room during the filming...

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Hugo França: From Forest to Furniture (Video)

(0) Comments | Posted April 17, 2014 | 11:47 AM

Brazilian artist Hugo França began his professional life as an industrial engineer in São Paulo, before making the decision to quit his job at a computer company and move into the jungles of northeast Brazil. For 15 years he lived and worked alongside indigenous tribes, learning their generations-old woodworking techniques and traditions.

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Today, from his beautiful atelier in São Paulo and a workshop in Trancoso, Bahia, his furniture, made solely from reclaimed wood and usually from the Pequi tree, celebrates both natural material and form. His self-coined "furniture sculpture" can be seen in exhibitions globally from Design Miami Basel to ArtRio.

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Originally using disused canoes, França has adopted sustainable methods of collecting materials to work with. Rather than attempting to find shapes that fit his designs, he uses existing natural forms as the first stage of the design process. Here, the raw material of the Pequi tree is somewhere in between a ready-made object and a block of stone to be chipped away at.

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His work could quite easily be mistaken for art alone, however beneath the beauty lies genuine functionality. Going against the sculptural grain, França's designs encourage interactivity - in other words, the pieces are to be touched, sat upon or curled up in.

Text by Tilly Sleven for Crane.tv

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Francesco Carrozzini - Through the Lens (VIDEO)

(0) Comments | Posted March 28, 2014 | 2:28 PM

A true master behind the lens, Francesco Carrozzini is worth watching.

Cover shoots for Vogue, music videos for global pop stars, celebrity portraits and the New York Times Screen Tests for T Magazine. This CV sounds like it belongs to an industry veteran, rather than 30-year-old Italian photographer cum filmmaker Francesco Carrozzini.

He has had the entire A-list in front of his lens, from Oscar-winning actors Robert de Niro and Natalie Portman, to musicians and supermodels like Keith Richards and Naomi Campbell. An impressive list for someone whose career was launched in 2001.

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Carrozzini's visual flair, unmistakable style and instinct for when to snap admittedly didn't come from nowhere. The son of Vogue Italia's editor-in-chief Franca Sozzani, he was born and raised in the world of fashion. As a child, Carrozzini was constantly surrounded by the world's best fashion photographers, but it was the moving image that he was instinctively drawn to. That said, the young Carrozzini saw an opportunity and soon started assisting the likes of Bruce Weber and Peter Lindbergh.

"I always saw photography as a way to get to film."

Although he quickly became a talented photographer, Carrozzini's passion for film didn't fade to black. Directing The New York Times Screen Tests series with Lynn Hirschberg, back in 2006 was the gig that really put him on the radar, earning him industry wide acclaim and an Emmy nomination.

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Inspired by Andy Warhol's silent screen tests, filmed at the famous Silver Factory Studio back in the sixties, Carrozzini wanted to create the same intimate relationship between camera and subject. Although in both cases, the subjects on camera were all famous names in the entertainment industry, Warhol had a distinct advantage -- he was friends with them. As a new kid on the block, Carrozzini didn't have the luxury of immediate intimacy with his interviewees, he had to create it. He did this by cocooning each star in a small dark room with nowhere to look but straight down the lens.

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Now the photographer/filmmaker has found a signature aesthetic that combines both disciplines. Expertly blurring the lines between moving and still image, Carrozzini employs a cinematic style to his photography. Like many artists, he is constantly working, seeing creative possibilities and potential narratives wherever he looks.

Text by Ruth Amelung for Crane.tv

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Polo: An Argentine Legacy (VIDEO)

(0) Comments | Posted March 20, 2014 | 2:42 PM

To some people, Polo might be all about fast-paced horse riding, beautiful women and sunny afternoons on the field with a glass of champagne. But look a little deeper and it's also the oldest team sport in the world, and a celebration of tradition, skill and family.

From boot making to teaching your child to ride, all aspects of the sport are traditionally passed down through generations. For many in Argentina, the sport is woven into every aspect of life, culminating in the biggest event in the annual polo calendar: the final of the Argentine Open in Palermo, Buenos Aires.

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While the British may have introduced the game in 1888, it is the Argentines who have long since established that they are the cradle of some of the world's best polo players. The Argentine's inherent skill and connection with their horses dates back to the Gauchos. An integral part of the country's evolution and tradition, the Gaucho was born out of the cross between the first Spanish conquistadores, the native Indians and their African slaves. Never fully accepted by either social group, the Gaucho was left to roam the vast pampas as a nomad, working the land with only his horse for company and survival. This resulted in an incredibly strong bond between man and horse that has been passed down through generations, with the Gaucho still responsible for breaking in potential polo ponies and developing their lightning quick reactions to the rider's most subtle shifts of movement. Players, patrons and spectators alike, fervently swear that the polo pony is at least 60 percent of any player's game.

Pepe Santamarina, President of Polo at The Hurlingham Club in Buenos Aires, explains the country's passion for the sport: ''Every player dreams of two things; having a horse from your own breed playing the Open or having your son, but it's more or less the same.''

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Some well known Polo personalities such as Adolfo Cambiaso, Captain of champion team La Dolfina and Lucas Monteverde, star player of Alegría talk about what it means to play the final, while Pepe Santamarina and Frankie Dorignac, President of the Argentine Polo Association share their experiences of a life in the passionate world of polo.

Text by Ruth Amelung for Crane.tv

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