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Aminaka Wilmont: A Valentine's Day Special (VIDEO)

Posted: 02/14/2012 3:27 pm

Duos have always existed in fashion, whether they are a real couple in private or not. While some pairs are both creative, like Domenico Dolce and Stefano Gabbana, others are designers and their business managers, such as Miuccia Prada and husband Patrizio Bertelli.

Designer duo Maki Aminaka Löfvander and Marcus Wilmont, aka Aminaka Wilmont -- both work and live together. They met when Wilmont was employed by Löfvander and subsequently set up the joint label in 2005. Their respective origins -- Löfvander is from Japan and Sweden, whilst Wilmont is from Denmark -- certainly helps explain the couple's unique signature style.

Crane.tv meets the pair at their studio in Whitechapel, where they tell us why a good old-fashioned fight now and again improves their creative flair.



"We both have a very strong sense of aesthetics in what we do when we work together. It generally brings up quite a few arguments, but I think we both agree that is sort of essential to our creative process... because the great thing about being a team and knowing each other so well is that we can use that sort of energy to talk our way through to a product, that actually it is better than what we originally envisioned it to be. So it's crucial for us -- that sense of conflict."

The couple, whose chain bolero was selected by Madonna for the Super Bowl, will be showing their new work at upcoming London Fashion Week.

Text by Paul Rappaport for Crane.tv

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