"My father, Peter Morgan, used to take me test driving and that's what got me hooked on cars," Charles Morgan, managing director of Morgan Motor Company tells Crane.tv at the factory in Malvern. And as we hurtle through the country lanes hitting 60 mph in a shiny red three-wheeler, it's easy to see why the world is hooked on Morgans.
Founded in 1910 by Charles Morgan's grandfather, the Morgan Motor Company remains the oldest independent car company in the world, and has seen the likes of Heston Blumenthal and America's biggest car enthusiast, Jay Leno, behind the wheel.
"Dynamically, a Morgan is fantastic to drive," Morgan tells us. "Our philosophy has always remained the same... you can always be inspired by the past but you can never repeat it, and we are definitely inspired by the past."
Despite modifications and technological updates to the Morgan engine, which can be up to 4 litres, it's clear that there's still a market for classicism, as the classic British design of a Morgan is still as popular now as it was back in the early 1900s. And it doesn't seem to be slowing down -- the company has a waiting list of over a year.
"Morgan customers, to a certain extent, get to be part of a lifestyle which is to do with enjoying the journey as much as getting to the destination. I hope that Morgans bring a lot of fun into the world. That's our main goal."
Text by Holly Fraser for Crane.tv
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