Splitting his time between Brooklyn and Berlin, multi-media curator Leo Kuelbs has a personal well of experience that spans luxury marketing, mass communications, public art, and theatre that he uses to create huge, reality-warping projection mapping displays. For his latest project "The Expanding Universe" Kuelbs collaborates with champagne powerhouse Dom Pérignon in a public video art display inspired by their prestigious bottle of bubbly, the Dom Pérignon 2004 Vintage.
The project features rapidly morphing, 3D animation projected onto the regal façade of Dom Pérignon's 7th century womb, the Abbey d'Hautvillers, exploring a musical and visual analogy of the brand's DNA and its evolution over the centuries. It celebrates the brand's heritage, and conceptualises how age-old practices, like dom Pierre Pérignon's 17th century champagne production, can blur the boundaries between past, present and future.
This is the continuation of several years of video mapping work for Kuelbs, who first debuted the technique at the Dumbo Arts Festival in September 2011, projecting a multi-part video patchwork onto the Manhattan Bridge Anchorage, Archway and surrounding cityscape. It covered over 30,000 square feet of urban space and featured the work of nearly 20 international artists and curators. He returned to Dumbo in 2012 with a new project titled "Codex Dynamic", following his first partnership with Dom Pérignon, "Divine Coalescence".
"Divine Coalescence" premiered at Berlin's Bärensaal last June, where Kuelbs and Dom Pérignon collaborated with opera singer, Nadja Michael, to create an orchestral projection mapping art piece for the city's cultural elite. This one-off projection explored the quest for balance through immersion in complex systems that span history, mythology, science, culture and art.
Text by Aleks Eror for Crane.tv