Refusing to be pigeon-holed in his practice, let alone position himself on either side of the art/design divide; Arad transcends these boundaries of thinking, removing the differentiation between art, architecture, sculpture, furniture and product design in all of his activities. Posing us with further metaphysical questions when he speaks of having favourite designs -- yet, still having not designed his favourite... "It's nice to end up with something in the evening that didn't exist in the morning," he puts it very simply... though we have our suspicions. Never working within the restrictions and expectations of a formula -- is probably the closest we're going to get to understanding Arad -- in this way does he discover new processes and encounter new materials. "Sometimes you think of something completely different, sometimes the reverse happens -- you think of what material would give the best results. Sometimes the material looks for the function. Sometimes it's the function that looks for the material."
Aside from an art-minded, self-confessed attraction towards doing things no one needs or can afford, Arad is interested in the creation of 'the new': to surprise others, to provide what isn't 'as they all are, conservative, the same'. Which brings us back to his statement at the start, a reply of, "don't wish you were the new Phillip Starck. It's a waste of time." He sees far more value in one's understanding of what is good about what they do themselves and what each of us can teach others in what we don't understand yet.
Text by Carmen Ho for Crane.tv
Crane.tv App now available for Nokia devices from the OVI Store.
Follow Crane.tv on Twitter: www.twitter.com/Cranetv