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Cynthia P. Schneider

Cynthia P. Schneider

Posted: January 26, 2010 03:30 PM

It's the Emotion, Stupid

What's Your Reaction:

How is it possible that the same man who swept the country -- and the world -- off their feet now appears to be stumbling? In one year, how could President Obama go from providing the magic touch for every campaign, including his own, to being unable even to salvage Massachusetts for the Democrats?

Amidst all the analyses of health care gone amuck, and banks making off like bandits, the simple fact that people do not make decisions based on policy seems to have been forgotten. Correction: the Democrats perennially forget this important truth; the Republicans get it, hence all the successful attack ads. For reasons I have never understood, Republicans understand that voters make decisions based on their emotions, while Democrats behave as if policy papers (such as those I and my colleagues at Brookings write) have the capacity to move millions.

Neurological evidence suggests what we all know intuitively: that emotions drive political decisions. In his book The Political Brain, clinical psychologist Dr. Drew Weston proves scientifically that decision making, including political decision making, is an emotional -- not a rational -- process. Dr. Weston explored the consequences for political narratives, of this fact, only to be largely ignored by the Democratic Party. Further evidence coming out of Harvard and MIT (notably Dr. Rebecca Saxe's lab) indicates that visual images also have the capacity to shape opinions, especially when accompanied by narrative content. That is why the first twenty minutes of Saving Private Ryan did more to bring war to life than any number of books ever could.

Back to our beleaguered President. During his brilliant campaign, President Obama wove a powerful narrative about the American we all hope for. And that hope was grounded in a very powerful reality: President Obama's own inspiring life story. Through the potent example of his own life, President Obama enabled us to believe the best about America, and, therefore, about ourselves. That uplifting narrative - essentially equating the promise of America with his extraordinary life story -- swept candidate Obama into the presidency.

But once in office, President Obama could no longer make his life story the national narrative. As E.J. Dionne and others have noted, the President has no narrative - either for domestic or foreign policy. All we know about Afghanistan is that we are increasing troop levels and containing the insurgency, but why, and what the President's vision for the future of that country is, remain a mystery. The President has begun to rant at the banks and the bonuses, but that also does not a narrative make. I suspect that the core still lies in the President's own remarkable story: we all want to believe that America is a country where hard work makes anything possible. Trouble is, too many people are out of work. And many of them face impossible choices between housing, education for their children, food, and medicine, while a minority escapes with salaries and bonuses that seem obscene by comparison. We all know there is something wrong with this picture.

On Wednesday night, I hope the President will not explore the fine points of health care or job creation, plan. I hope that he will not re-introduce himself. Rather, I hope he will re-introduce America, through his vision of its future. I hope the President will tell us a story we will remember, without being afraid to tug at our heartstrings. His knowledge and command of policy is impressive, but mastering the intricacies of health care is one thing, and leading the country to understand why improved health care is essential for America is another. He can do both, beginning Wednesday night.

 
 
 
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10:42 PM on 01/26/2010
Obama's Unspoken Error: PART II: Moreover, they point out that even this rabidly hysterical "tea bag" party sprang up IMMEDIATELY after this tax went into effect. I checked for myself. It's true.

However, it's also true that Congress passed this tax during the Bush administration, but Bush left it for Obama to sign, knowing full well that he (and the Democrats) would reap the whirlwind for it.

Unfortunately, now it's too late for Obama to backtrack; to admit (even to himself) that he foolishly took the bait and fell right into the trap. Alas, they played him like a fiddle.

I just heard that Governor Paterson has proposed yet another tax hike on ... yup, you guessed it.
10:36 PM on 01/26/2010
Obama's Unspoken Error PART I: Perhaps you have (conveniently?) overlooked a small but possibly significant factor in the voting equation. Namely: smokers. As you may or may not remember, one of Obama's first acts as President was to sign a bill imposing yet ANOTHER punitive tax, not on the rich, but on cigarette smokers (many of whom are poor as it is), thus incurring the rancor of over ONE FIFTH of the population. And not just Republicans and Independents, either.

Many of my friends (NY Democrats of all races) are smokers. Indeed, they were shocked by "this blindside ... this cowardly betrayal." Virtually overnight, their love for Obama turned to loathing and disgust. The vast majority were totally fed up, and warned me that they would start staying home on election day(s): "Why should we continue helping the very people who are going to surprise us with another new tax as soon as they take office?"

My response: "Well, what about health care?" They got even angrier. "Health care?! We're already paying for health care. OTHER PEOPLE'S health care! [S-Chip] Besides, right now we're more worried about how we're gonna pay the electric bill, thanks to Obama."

I see their point. They no longer feel like citizens; just victims of government theft. It's one thing to segregate them, but this policy of continuous, unbridled taxation is driving them from the fold with dire results.
05:32 PM on 01/26/2010
Perhaps that is the problem with fence walking (Centrist) it puts no real ground under ones feet from which they can offer firm push back and inspired lift-off.

If you stand for nothing...

So the old saying goes. I continue to believe that the president is as all other people in that he will be shaped by the times. These times call for courage, for vision beyond the old and familiar. These times call for moxie and chutzpah, and all the other many ways people describe stepping up to the plate and taking some rips, or swinging for the fences as if your team is down.

Emotional content – Master Bruce Lee discussed this in his famous movie -- Enter the Dragon. Composed yet explosive, and then…able to return back to composed, as if the moment before never occurred. Mr. Obama has mastered composure. Now it is time for unmovable force. Not pushing but not moving either. Standing ones ground. Standing ones ground suggests one has a terra firma preference. Choose solid rock and stand your ground and do not give up an inch for principled ground by definition is sacred ground.

It is often not what happens that determines character (Massachusetts) it is what one does in response to what occurs that often determines who they are. Loss and gain are but momentary conditions in a long journey. Turning the page suggests absorption of all that preceded; else, one must continue to study and dwell on unlearned lessons.
photo
Fez
Ignorance is no excuse for the law.
05:10 PM on 01/26/2010
Good post. President Obama used emotions with great success in his campaign but now he is a prisoner of his own cool personality. It will not work for him to feign anger at the bankers because he is not really angry at them. In fact, anger appears to be missing from his makeup (wish I could say the same). While this is admirable and generally desireable, getting angry is appropriate and necessary when great evil and injustice is being committed. A President cannot rise above the fray and achieve his goals. He has to roll up his sleeves (Obama has that tactic down), put on his game face, and be ready to show anger, scorn, dismay, and disgust when it is appropriate. If he shows that his anger is under control and is directed at rectifying wrongs, people will follow his lead. If, however, he just goes through the motions of being angry, people will (have) become upset and will question his sincerity. So I would advise the President to think about all those "yo mamma" and "birther" comments and get his mad on.
04:27 PM on 01/26/2010
President or not Obama like everyone else must be true to his temperment which does not allow for emotional displays thus giving the impression that he is indifferent which is not true. This is not a question of being a democrat or a republican.