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D. Michael Lindsay, Ph.D.

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How America's Evangelical Leaders Wield Power

Posted: 09/12/10 07:14 PM ET

As explained in my book Faith in the Halls of Power, evangelicals are the most discussed but least understood constituency in American public life, especially when we're talking about evangelicals in power. In a study just published in the Journal of the American Academy of Religion, Brad Smith (of Princeton University) and I identify four types of evangelical leaders, based on how they make decisions at work. The research emerged out of a massive five-year study in which I interviewed face-to-face nearly 400 evangelical leaders of major organizations.

These evangelicals, it turns out, are a lot like other leaders. Some are bold and brash; others second-guess themselves or try to keep a low profile. The people I interviewed are CEOs of big companies such as Walmart, ConocoPhillips, Johnson & Johnson, and Pepsico. They include cabinet secretaries and college presidents, heads of major nonprofits and leading figures in the arts. But they all share major characteristics that distinguish evangelical Christians from other people: they have 1) a very high regard for the Bible; 2) a belief in the importance of a born-again religious experience; and 3) a desire to bear witness to others through what they say and how they act. Ninety-three percent of the leaders I interviewed said that their colleagues at work know about their Christian faith, either because they have talked about it directly or because word has gotten around.

One of the most direct ways evangelicals in power bear witness to their faith is through workplace decisions. Should the company change its policy on domestic-partner benefits? Does the organization fire a senior manager who slept with his assistant? Do you restrict celebrity endorsement deals to those known for moral behavior?

Leaders I interviewed have wrestled in their roles as executives with these and other tough questions. If the media caricature of evangelicals is to be believed, one would expect to find these leaders using their powerful positions to proselytize and to foist their religion on others. But as I logged 300,000 miles conducting these interviews and visiting the organizations led by a diverse group of men and women, I found very few instances of evangelical triumphalism.

Of course, a few cases do stand out. One CEO had a large placard hanging over his desk that quoted Mark 8:36. No one meeting with him in his office could ignore the big red letters: "What good is it for a man to gain the whole world, yet forfeit his soul?" Then there was General William G. Boykin who framed the U.S. military's involvement in Iraq and Afghanistan as a battle against Satan.

Yet these were not the norm. Our study found four common decision-making postures among evangelicals in power: pragmatic, heroic, circumspect, and brazen. The categories emerge from the intersection of two important dynamics: how evangelicals express their faith at work and how it is received. To understand how evangelicals handle power, you have to assess not only their direct actions but also what scholars call the organizational "ecology" where those actions take place.

Pragmatic evangelicals are religiously subtle, and most work in environments hostile to outright religious expression. This hostility can come from within their organizations or from outside forces, such as the state or wider cultural pressures. Sometimes their colleagues are uncomfortable with faith expressions in business decisions. In other instances, the offense is reflected in company policies (such as scrapping "Merry Christmas" for "Happy Holidays").

Dr. Neil Clark Warren represents this pragmatic style. Warren, the likable psychologist who first became a celebrity in Christian circles for his best-selling book Finding the Love of Your Life, applied his 30 years' clinical experience and started eHarmony in 2000. In just a few years, the internet-based matchmaking service became wildly successful, and while the firm did not screen its customers on religious terms, evangelical Christians were some of its biggest boosters.

Warren and his company faced a difficult decision when a man filed a complaint with the New Jersey attorney general in 2005. He claimed that eHarmony was illegally discriminating against him by not offering a same-sex matchmaking service. Despite howls of protest from evangelicals (such as Dr. James Dobson of Focus on the Family), Warren and his colleagues opted in 2008 to settle with the attorney general and launch a second matchmaking site for same-sex couples, Compatible Partners. Warren, like many evangelical CEOs who lead large businesses in our increasingly pluralistic society, had to make a pragmatic decision. In the end, he determined that this was not, for eHarmony, a hill worth dying on.

Some other evangelicals take what we call a "heroic" approach. Right or wrong, their actions are staunchly evangelical, even if it costs them dearly.

When Marriott purchased a controlling stake in Ritz-Carlton in the 1990s, Horst Schulze, longtime head of Ritz-Carlton, was strongly urged by his new superiors to provide "adult" programming through in-room entertainment systems in his hotels. He refused. Pressure continued to mount, and eventually, Schulze threatened his bosses: "I'm gonna call a press conference and ... say, 'Now [Ritz-Carlton is] in the pornography business.'" Marriott backed down. "I'm a loose cannon," said Schulze. "I say what I want."

Other evangelicals in power are much more circumspect. These leaders operate in workplace environments more amenable to faith expressions than do the pragmatics, but they are not as comfortable as heroics are in taking explicit stands.

Mike Duke, CEO of Walmart, told me, "Faith is a sensitive topic, [one that has] more meaning after a relationship [between coworkers] has been established. ... The best way to demonstrate one's faith is in how a person treats other people." When asked about the many challenges he's received from religious leaders criticizing some of his company's policies (such as low wages and poor benefits), Duke is clearly circumspect, even when pressed: "I don't necessarily think that I could say that we're a Christ-honoring company ... but I often say we certainly have been blessed by God."

Some evangelical leaders encounter virtually no resistance to their faith expressions at work. Professional athletics is the example par excellence. NFL quarterback Kurt Warner declared at the end of Super Bowl XXXIV, "First things first. I've got to thank my Lord and Savior up above -- thank You, Jesus!" And NBA superstar David Robinson would lead his teammates in prayer before every game. Evangelical athletes are able to be brazen about their faith without much pushback from fans, coaches, or owners.

Encompassing about one third of all U.S. adults, American evangelicalism is a broad enough tradition that every approach has its fans and critics. What one evangelical may see as selling out, another regards as prudent. And as mentioned above, organizational ecology must always be considered. Brazen faith might well shrivel when an evangelical's job in on the line. Or circumspect faith might have its heroic moment once a certain company policy starts to hit too close to home for a leader.

 
As explained in my book Faith in the Halls of Power, evangelicals are the most discussed but least understood constituency in American public life, especially when we're talking about evangelicals in ...
As explained in my book Faith in the Halls of Power, evangelicals are the most discussed but least understood constituency in American public life, especially when we're talking about evangelicals in ...
 
 
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HUFFPOST SUPER USER
One more Thing
11:09 AM on 09/17/2010
I've not interviewed one evangelical CEO but I know from observation and experience that it is very likely that most are hypocrites when it comes to believing what they say!

Take the Bush Tax Cuts for example: How many turned them down?
HUFFPOST SUPER USER
One more Thing
10:57 AM on 09/17/2010
What American businesses need is a good book of ethics not a Bible!
09:36 PM on 09/16/2010
Read " The Family", and " Blackwater " will scare the heck out of you.
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HUFFPOST SUPER USER
shatner99
03:37 AM on 09/15/2010
Watching Maher om Larry King now. Can't wait for the new season. Very rational mind.
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HUFFPOST SUPER USER
jfbuf
I guess people aren't corporations
10:22 PM on 09/14/2010
because they have sheep that have no minds or smarts and would follow anyone anywhere
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HUFFPOST SUPER USER
Bob Wood
A.T.C.G...(sigh)
06:20 PM on 09/14/2010
They don't wield power by reason I'll bet...(sigh)
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CoastalNC
Good thoughts create good things
02:40 PM on 09/21/2010
A number of people have power just because no one bothers to try and stop them.
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LintLass
"When you can balance a tackhammer on your head...
03:09 PM on 09/14/2010
Eh, right, ...also like they say the same things to a sympathetic-sounding interviewer as to employees not of their faith, or actually treat them well.

Ye Gods, *Wal mart,* one of the biggest exploiters and abusers of workers and communites gets an image buffing from you when he shrugs and says, 'call it a blessing?'
HUFFPOST SUPER USER
tosc
08:07 AM on 09/14/2010
good for them!
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HUFFPOST SUPER USER
libwingoflibwing
Leftist, Christian, Non-Violent Revolutionary
03:44 AM on 09/14/2010
I thought this article was going to be a critique of how Evangelicals attempt to wield power over the rest us. Instead it was a puff article celebrating how they do so.

Imagine the uproar from the right if the above article was about Islam and every reference to Evangelical or Christian was instead one to Muslim, every mention of Jesus was instead was a mention of Allah, and every discussion of the Bible was instead of the Koran? These Muslim leaders in our society would be seen as trying to usurp our freedoms and to impose their religion on the rest of us.

Well, I do not find it a good thing to puff up those Evangelicals trying to usurp my freedoms and impose their religion on me, a non-Evangelical Christian, or anyone. But I guess non-believing athletes have to have religion imposed on them against their will if they want to keep their job and the star of the team is a heroic Evangelical and this is considered something to be celebrated.
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HUFFPOST SUPER USER
ROBOT8
12:09 AM on 09/14/2010
HEY, JESUS CALLED! HE WANTS HIS RELIGION BACK!!!!!!
recless
Evidence first. Believe later. Maybe.
12:30 AM on 09/14/2010
Well, I'm a non-believer but I so get what you are talking about. Read the Bible. How did we end up with what we have? It isn't Christianity... it is more a kind of Paulism; Paul seems in many sects to have more influence than Christ himself. And I so don't get that. Well, I do, if you look at the empirical evidence on the history of religion... but that's supposed to get me burned in Hell. Anyway, FAV'd that one.
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HUFFPOST SUPER USER
ShinjiIkari
Do you understand how stupid it is to be afraid?
07:58 AM on 09/14/2010
Bravo, bravissimo! Ole! And all that jazz.
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LMPE
I connect the most dissimilar things
11:00 PM on 09/13/2010
How many of your interviewees believe that the Earth is 6,000 years old?
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HUFFPOST SUPER USER
mommadona
I paint. I blog. Therefore, I am.
09:33 PM on 09/13/2010
"When Marriott purchased a controlling stake in Ritz-Carlton in the 1990s, Horst Schulze, longtime head of Ritz-Carlton, was strongly urged by his new superiors to provide "adult" programming through in-room entertainment systems in his hotels. He refused. Pressure continued to mount, and eventually, Schulze threatened his bosses: "I'm gonna call a press conference and ... say, 'Now [Ritz-Carlton is] in the pornography business.'" Marriott backed down. "I'm a loose cannon," said Schulze. "I say what I want."

The irony in all of this? Marriott's is directly owned by elders in the church of the latter day saints, aka mormon. Yeah.... Glenn Beck's mormon....and Mitt Romney's mormon.....and well, you get the picture...
IMOPINIONH8D
because I want it empty...
09:17 PM on 09/14/2010
Its all about the money.
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CoastalNC
Good thoughts create good things
02:44 PM on 09/21/2010
Oh why doesn't that surprise me.....I wish my Mom was here still just so I could point that out to her.
09:22 PM on 09/13/2010
"The best way to demonstrate one's faith is in how a person treats other people."

Amen.
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HUFFPOST COMMUNITY MODERATOR
Skepticat
Supporting skeptical felines everywhere
06:09 PM on 09/13/2010
I'm not especially religious but I seem to remember something about praying secretly in a closet and not loudly on the street corner. Alas it appears the Pharisees have won yet again.
09:50 PM on 09/13/2010
You are right, it is Matth. 6:5:
“And when you pray, you shall not be like the hypocrites. For they love to pray standing in the synagogues and on the street corners, that they may be seen by men. Truly, I say to you, they have received their reward. 6 But when you pray, go into your room, shut the door and pray to your Father, who is in secret; and your Father, who sees in secret, will reward you. 7 And when you pray, do not use empty repetitions as the Gentiles do. For they think that they will be heard for their many words. 8 Do not be like them, for your Father knows what you need before you ask him.
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Tykster
I'm beyond belief...
03:09 PM on 09/14/2010
Quickly..... hide the megachurches jesus is coming.....
04:26 PM on 09/13/2010
I think the word he was looking for but never quite found was FEAR.