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Daina Middleton
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Marketing in the Participation Age

(0) Comments | Posted October 4, 2012 | 11:10 AM

Advertising Week 2012 is upon us and, as industry leaders gather in New York to discuss, share and ideate, it is more appropriate than ever to evaluate the changing face and behaviors of the primary focus of all marketing activities... the character formerly known as the "consumer."

The birth of...

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