Daisy Whitney is a writer, producer, on-air correspondent, podcaster and expert in the new media business. As a reporter, Daisy specializes in covering Internet video, social networking, YouTube, iTunes and other forms of online and new media distribution of content for a range of multimedia news outlets including NBC’s KNTV, ABCNews.com, Beet.TV, Advertising Age, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video –- the New Media Minute. She also hosts the top-ranked iTunes audio podcast “This Week in Media."

Blog Entries by Daisy Whitney

NFL Ups its Digital Game with Mobile, Live Streaming and Subscription Services (video)

Posted November 19, 2009 | 10:23 AM (EST)


Though it only has  two years of online video availability under its belt, the NFL is in the game for new media opportunities.

That's what the league's Laura Goldberg told Beet.TV at the NewTeeVee Live event in San Francisco last week....

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CBS Interactive Chief Quincy Smith on Hulu, TV Everywhere (video)

Posted November 18, 2009 | 11:23 AM (EST)



"Bet on TV Everywhere." Those are the parting words of CBS' outgoing digital chief Quincy Smith.

We caught up with him at the NewTeeVee live event last week and he talked about Hulu, TV Everywhere, and his mission...

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Viral Video is Dead According to Kevin Nalty in New Media Minuten (video)

Posted November 17, 2009 | 05:22 PM (EST)



Brands making videos for YouTube don't need to spend a lot of money because there's no correlation between production values and views, the online video strategist Kevin Nalty told me in this week's New Media Minute.

I...

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New Online TV Guide, Clicker, Enters Crowded Field (video)

Posted November 16, 2009 | 05:17 PM (EST)



The online television listing serving Clicker launched last week, entering the crowded business of online television listings.

We caught up with the Los Angeles based company's CEO Jim Lanzone at NewTeeVee Live last week and asked him...

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"Crush It": Gary Vaynerchuk on How to Follow Your Passion Now (video)

1 Comments | Posted November 10, 2009 | 03:18 PM (EST)



Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands.

That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star, and now New York Times bestselling author....

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Video: How to Think Like a Venture Capitalist

Posted November 3, 2009 | 02:38 PM (EST)



Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools.

Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recent iMedia Summit for this
...

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(Video) Advertisers Want Rules of Engagement in Online Video, Digitas' John McCarus

Posted October 29, 2009 | 05:24 PM (EST)


When it comes to online video, advertisers want to know what the rules of engagement are.

In fact, much of the agency-advertiser conversations surrounding online video center on this all-important notion of engagement, but the term itself means different things to different people.

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(Video) Roku Introduces Two New Devices

Posted October 27, 2009 | 04:22 PM (EST)



Roku, the the alternative set-top box provider in the video market and is now expanding its
line of players today from one to three, the company announced this morning.

The new versions include a higher-end model...

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(Video) Big in Brussels: Kyte powers NATO Secretary General's Videoblog!

Posted October 23, 2009 | 03:46 PM (EST)


How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries...

using Kyte as a video platform, the company's chief operating officer

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(Video) Pre-Roll Ads Dominate Online Video...but View-through Rate is Just 70 Percent, Study

Posted October 20, 2009 | 11:36 AM (EST)


NEW YORK --  Pre-roll ads, especially those for beauty and household products, continue to dominate online video ad inventory in 2009, according to a study from online video ad network YuMe.


The Redwood City, Calif firm analyzed the...

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Video: Book Publishers, Authors Launching iPhone Apps

Posted October 7, 2009 | 04:04 PM (EST)


The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute.

Marketing expert Bob Gilbreath is...

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Video: Online Video CPM's Keep Dropping, BrightRoll CEO Says

Posted September 29, 2009 | 03:54 PM (EST)


Since the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit.

Certainly, steady...

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Video: CNNMoney.com Finds Huge Audience, Profitability with Video

Posted September 14, 2009 | 10:37 AM (EST)


Guided by a focus on what today's business headlines mean to jobs, savings, and homes, CNNmoney.com has been profitable with video since it began video operations more than a year ago, Chris Peacock, the site's VP and editor told Beet.TV in a recent...

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Video: Aggregators Switching to Tech Face Tough Road, thePlatform CEO Says

2 Comments | Posted September 10, 2009 | 05:12 PM (EST)


SEATTLE, WA--Making the shift from a video aggregator to a video platform is not easy -- that's the warning from Ian Blaine, CEO of thePlatform who spoke to Beet.TV this summer about the shakeout in the online video business this year and...

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Video: Ze Frank Lands on Time.com with New Series

1 Comments | Posted September 9, 2009 | 10:20 AM (EST)


Time.com has grown its video viewership five times in the last year in part by producing unusual and interesting videos that you won't find on a nightly newscast, including a new partnership with popular Web star Ze Frank, the site's Craig Duff, director of multimedia, told us.

Frank is best...

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Video: TV.com, Broadcast Networks Plan Web Series for Some Fall Shows

Posted September 1, 2009 | 03:02 PM (EST)


CBS-owned TV.com plans to launch its first original Web series this month with a weekly recap of prime-time programming, the New Media Minute has learned. The show will be hosted by Web veteran Julie Alexandria. The show will include clips, commentary, and an interactive poll.

Other networks...

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Video: Online Video Gives News Reporters More Flexiblity and Time

Posted August 19, 2009 | 09:56 AM (EST)


Online video is both hugely different from television and brings more value to TV, CNNMoney.com Anchor Poppy Harlow told Beet.TV earlier this month.

One of the main anchors for the site and a...

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Video: MTV Finds Most Effective Video Ad Unit Is 5 Second Pre-roll + Overlay

2 Comments | Posted August 10, 2009 | 12:53 PM (EST)


MTV Networks is currently selling ad inventory for the format it officially declared the best for online video, and the media company expects other Web publishers to follow suit, said Jason Witt, SVP and GM of MTV's digital advertising unit in an...

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Video: Blip.tv Creators Could Be on WNBC in New York & Beyond in New Distribution Deal

Posted August 5, 2009 | 02:24 PM (EST)


NEW YORK, NY -- Blip.tv's content creators could land on-air on NBC in New York thanks to a slew of new distribution deals the video-sharing service struck last week, including one with NBC Local Media.

Under that deal, some of blip.tv's 50,000...

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Video: Viral Wedding on YouTube Drives Buyers to Chris Brown Music

4 Comments | Posted July 30, 2009 | 03:14 PM (EST)


R&B artist Chris Brown is making money from a YouTube viral video featuring one of his songs that's generated 12 million views so far, YouTube reported today in its corporate blog. That's because the viral video of a bride, groom and their...

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