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Daisy Whitney
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Entries by Daisy Whitney

Social Media Having Big Impact on Philanthropy

(0) Comments | Posted January 12, 2011 | 1:30 PM

One of the biggest uses of social media has been for philanthropic purposes, and a new report from the social media software company Context Optional shows that brands can raise a tremendous amount of money and visibility for charities via Facebook.

Kohl's, for instance, donated $10 million to schools...

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Tablets to Take Center Stage at CES

(0) Comments | Posted January 3, 2011 | 4:27 PM


Already this week, Vizio and Toshiba have introduced new tablet computers and more tablet releases should be unveiled at the Consumer Electronics Show in Las Vegas.

Manufacturers such as Dell, LG and Microsoft are expected to enter the market with...

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Moving to the Mobile Web, Best Practices in New Report from Opinion Lab

(0) Comments | Posted December 15, 2010 | 10:17 AM

As brands and businesses continue to migrate their services to the growing number of smartphone users, they will want to keep the user experience that is particular to mobile phones, said consumer research firm Opinion Lab.

The company recently released a...

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Cable TV Cord Cutting is a "Myth," Industry Study Indicates

(1) Comments | Posted December 8, 2010 | 10:04 AM

Despite the plethora of streaming video and over-the-top options, the vast majority of TV viewers are keeping their cable.

In a recent study, the Cable and Telecommunications Association for Marketing found that 84% of Internet video viewers still watch as much...

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Video: The Secret Sauce of Video Search Optimization, Video Site Maps from Google

(0) Comments | Posted November 22, 2010 | 2:49 PM


LAS VEGAS -- One of the most under-utilized tactics to building audiences for online video is search. Best practices like proper metadata and tags can make a huge difference in views.

Google has developed new tools that help video producers...

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Video: Visible Measures Has New Tool to Measure Impact of Branded Videos

(0) Comments | Posted November 16, 2010 | 2:35 PM

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.

The measurement tool has great promise as a benchmarking device. In related news, a...

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Video: Online Video Series on Street Food Cooks-up Audience and Sponsors, Daisy Reports

(0) Comments | Posted October 26, 2010 | 4:40 PM

LAS VEGAS -- VendrTV, a video web series about street food, a part of Next New Networks' HungryNation.TV, attracts an audience of about 200,000 viewers per month.

Not big numbers, but it reaches an influential audience of foodies, and...

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Video: Healthination Finds High Viewership of Post-Roll Ads

(0) Comments | Posted October 19, 2010 | 12:17 PM

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content.

Completion rates for HealthiNation ads that run after a video have averaged...

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Video: TV Shows Getting Social Buzz from RealTime Endorsement Engine Ad.ly

(0) Comments | Posted October 12, 2010 | 4:05 PM

Real time data is one of the hottest new areas in the online ad business because brands and marketers want to know how to harness real-time information and interactions with consumers to make digital marketing decisions on the fly.

Ad.ly is...

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Video: Daisy Says: Brands Need to Optimize Mobile Web Sites Fast

(0) Comments | Posted October 5, 2010 | 12:19 PM

Consumers are increasingly searching for brands and businesses using their mobile phones. Google has said about 20 percent of searches on Google.com are now related to location and about one-third of all Google searches via the mobile platform are related to the searcher's...

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Video: Pubicis' VivaKi Unit Readies Viewers' Choice Pre-Roll Unit

(0) Comments | Posted September 29, 2010 | 1:38 PM


VivaKi, the digital unit of the giant Paris-based Publicis Groupe, is set to unveil details this week of the online video ad format ASQ that it helped to develop as part of its work with the Rising Tide Coop.

The...

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Video: BoingBoing's David Pescovitz on the Future of Media

(0) Comments | Posted September 27, 2010 | 4:12 PM

Media is changing so we might as...

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Video: Reason for Hype Around HyperLocal: Local Ad Dollars are Growing Fast, Daisy Reports

(0) Comments | Posted September 16, 2010 | 3:39 PM

With AOL's hyperlocal digital network Patch.com on track to reach 500 towns by year end, the business of online local news is growing fast.

AOL is not alone; ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business...

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Video: Driving Increased Video Consumption for Revision3, Daisy Explains

(0) Comments | Posted August 31, 2010 | 11:20 AM


In the race to provide more tools to advertisers in online video, tech firms like Taboola and Adap.TV are rolling out new features and landing new deals.

Taboola and Revision3 recently reported that Revision3 viewers were 90% more likely to watch...

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Video: New Crowd Sourced Book Publisher Readies Fall Launch

(0) Comments | Posted August 24, 2010 | 3:37 PM


As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms.

So keep an eye on an intriguing new...

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Video: Social Media Boosts Efficiency for Television Advertising

(0) Comments | Posted August 16, 2010 | 11:00 AM

Social media monitoring company Networked Insights has found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show.

The company's Social Sense TV tool measures...

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Skyrockit's John Vlassopulos on Building Better Branded Online Video

(0) Comments | Posted August 4, 2010 | 11:49 AM


LOS ANGELES -- The key to success with branded entertainment in new media lies in focusing on the brand first and the medium second, said Jon Vlassopulos, CEO of Skyrockit and General Manager for its parent company Bell Rock Media.

...
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Ben & Jerry's New "Augmented Reality"

(0) Comments | Posted August 3, 2010 | 2:59 PM


Ben & Jerry's is the latest marketer to launch an augmented reality campaign, tapping into a fast-emerging new media playground for marketers. 

Other brands testing the augmented reality waters include Toyota and Audi and they're finding the venue offers some promising...

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Giant Convenience Store Chain Gone Viral: 7-Eleven Web Series Has 2 Million Views

(0) Comments | Posted July 23, 2010 | 11:23 AM


LOS ANGELES --  7-Eleven, the world's largest store chain, is quickly making a name for itself as a marketer that's open to digital experimentation.

On the heels of its popular Farmville integration, the food purveyor paired up...

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My Damn Channel Launches on Cartoon Network's "Adult Swim"

(1) Comments | Posted July 21, 2010 | 12:23 PM

LOS ANGELES -- Digital show producer My Damn Channel is getting a piece of the action when it comes to Web-to-TV crossover show Childrens Hospital that launched just last week on Cartoon Network's Adult Swim, My Damn Channel told Beet.TV at the NATPE LA...

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