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Ben & Jerry's New "Augmented Reality"

08/03/2010 01:59 pm ET | Updated May 25, 2011

Ben & Jerry's is the latest marketer to launch an augmented reality campaign, tapping into a fast-emerging new media playground for marketers. 

Other brands testing the augmented reality waters include Toyota and Audi and they're finding the venue offers some promising retention opportunities. 

Editor's Note:  Daisy' New Media Minute is produced separately from Beet.TV.  We are pleased to publish it regularly on our site.  AP