THE BLOG

Cable TV Cord Cutting is a "Myth," Industry Study Indicates

12/08/2010 10:04 am ET | Updated May 25, 2011
  • Daisy Whitney Producer, on-air correspondent, podcaster and raconteur in the new media

Despite the plethora of streaming video and over-the-top options, the vast majority of TV viewers are keeping their cable.

In a recent study, the Cable and Telecommunications Association for Marketing found that 84% of Internet video viewers still watch as much TV as they did before, suggesting that cord-cutting is indeed a myth.

What's more, 92 percent of those who watch Web video subscribe to a pay TV service, with only three percent saying they might get rid of cable TV in the future.

Leading this report is story about how essential mobile Web sites are essential for retailers.

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