Cable TV Cord Cutting is a "Myth," Industry Study Indicates

Despite the plethora of streaming video and over-the-top options, the vast majority of TV viewers are keeping their cable.

In a recent study, the Cable and Telecommunications Association for Marketing found that 84% of Internet video viewers still watch as much TV as they did before, suggesting that cord-cutting is indeed a myth.

What's more, 92 percent of those who watch Web video subscribe to a pay TV service, with only three percent saying they might get rid of cable TV in the future.

Leading this report is story about how essential mobile Web sites are essential for retailers.

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Comments

[MplsStyme]

05:27 PM on 12/08/2010

Beware the early adopters. I've already cut the cord. So have about half my friends, but I cut my land line once I got a cell phone to. Then again the cable companies are going to blame the consumers for the lack of loyalty when this finally catches on and punish those bad customers with higher fees and poor quality service. Ask anyone if they like thier cable provider. You'll hear a resounding no. Youtube is much more interesting than any public tv shows. User generated content is so much better than advertising created content.