YouTube has been striking deals with programmers like ABC, ESPN, Sony, Lionsgate, and MGM this year, and now it's also letting many of those programmers use their own video players and sell their own ads on the site.
ESPN will be the next programmer to use its own video player starting in July. This development was reported in May.
Here is my overview on the opportunities for publishers to use their own players on YouTube. Expect more to come.
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