THE BLOG
04/04/2010 05:12 am ET Updated May 25, 2011

Twitter to Release Media Developer's Platform, Introduce Measurement Tools This Year (video)

Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according to my interview with the company's executive Chloe Sladden.

She's the director of media partnerships at Twitter and I was fortunate to interview her in a one-on-one NATPE panel last week in Las Vegas. We spoke afterward for the New Media Minute about two key areas Twitter is focused on this year -- developing a set of best practices for media companies and improving measurement analytics for Twitter. A longer interview with Sladden will follow later this week exclusively on Beet.TV.

This video was originally published on Beet.TV and on Daisy's New Media Minute,