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Video: Book Publishers, Authors Launching iPhone Apps

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The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute.

Marketing expert Bob Gilbreath is using the iPhone to augment his new book entitled The Next Evolution of Marketing with real-time examples, visual screenshots, and a feed of his blog. Meanwhile, novelist Nick Cave is offering both a hardcover and iPhone version, complete with audio, video, and text, for his recently released The Death of Bunny Munro. The news follows last week's report from Simon & Schuster about its test of four video books, called "vooks."