THE BLOG
08/16/2010 10:00 am ET | Updated May 25, 2011

Video: Social Media Boosts Efficiency for Television Advertising

Social media monitoring company Networked Insights has found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show.

The company's Social Sense TV tool measures online engagement for TV shows across social media and then helps media agencies understand how to value the on-air spots in those shows using that data. This type of measurement will likely herald new ways of buying ads in TV shows by leveraging online buzz.

You can also find this video on Beet.TV