iOS app Android app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Daisy Whitney

Daisy Whitney

Posted: November 16, 2010 02:35 PM

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.

The measurement tool has great promise as a benchmarking device. In related news, a trio of online video networks - BBE, YuMe and ScanScout, paired up to show how online video ads alone could significantly drive awareness for a new apparel maker. All the details in this week's New Media Minute, shot in beautiful Napa Valley.

-Daisy Whitney

Editor's Note: We are pleased to feature Daisy's New Media Minute regularly on Beet.TV. AP

 

Follow Daisy Whitney on Twitter: www.twitter.com/daisywhitney