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Daisy Whitney

Daisy Whitney

Producer, on-air correspondent, podcaster and raconteur in the new media

Posted: November 16, 2010 02:35 PM
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Read More: Bbe , Beet.TV , Branding , New Media Minute , Scanscout , Visible-Measures , Yume , Technology News

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.

The measurement tool has great promise as a benchmarking device. In related news, a trio of online video networks - BBE, YuMe and ScanScout, paired up to show how online video ads alone could significantly drive awareness for a new apparel maker. All the details in this week's New Media Minute, shot in beautiful Napa Valley.

-Daisy Whitney

Editor's Note: We are pleased to feature Daisy's New Media Minute regularly on Beet.TV. AP

 

Follow Daisy Whitney on Twitter: www.twitter.com/daisywhitney

 
 
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