11/16/2010 02:35 pm ET | Updated May 25, 2011

Video: Visible Measures Has New Tool to Measure Impact of Branded Videos

NAPA, Calif -- Visible Measures just introduced a new tool for brands and agencies to measure how much "share of choice" their branded videos are earning online.

The measurement tool has great promise as a benchmarking device. In related news, a trio of online video networks - BBE, YuMe and ScanScout, paired up to show how online video ads alone could significantly drive awareness for a new apparel maker. All the details in this week's New Media Minute, shot in beautiful Napa Valley.

-Daisy Whitney

Editor's Note: We are pleased to feature Daisy's New Media Minute regularly on Beet.TV. AP