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Dan Lewis
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How Kraft Uses Patents to Dominate the Mac and Cheese Wars

(16) Comments | Posted January 18, 2013 | 10:45 AM

The arms race is vicious and cut-throat. Competitors urgently strive to strike big-ticket deals with media companies. At the same time, their lawyers are running out and filing patents to protect multi-million dollar designs. And that is just the first step. Drafting the pieces seems simple, but in actuality borders...

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