Has the corporate subsidizing of charity gone too far? Well, when KFC strives to become the leading face in the battle against breast cancer, then, yeah, maybe. In the new documentary, Pink Ribbons, Inc, producer Ravida Din and director Léa Pool look at how the activism surrounding a pressing women's issue was co-opted by corporations and diverted into high-profile, soft-focused fund raising activities -- walks, runs, and rallies with possibly little pertinence to the disease being battled.
February's blatantly political attempted defunding of Planned Parenthood by the Susan G. Komen Foundation for the Cure raised public awareness of the ways that breast cancer charities may have gone astray; Pink Ribbons is the next logical step, showing that that ill-advised P.R. fiasco was only the tip of the iceberg. In talking with doctors, activists, fundraisers, and women living with breast cancer, the filmmakers not only raise troubling and controversial questions about the current mission of breast cancer charities, but also about the modern definition of charity.
Click the player button to hear my interview with Ravida Din, or right-click the title to download.