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Dan Schawbel


Small Business Media Attention: 5 Ways To Get It

Posted: 11/09/11 02:02 PM ET

One of the biggest challenges small businesses face is getting attention. That's often because small businesses have no brand to leverage.

When Coca Cola, DELL or Apple releases a new product, it will instantaneously receive attention because people are familiar with their brand, trust their reputation and there is deep consumer interest.

But as a small business, you need to drum up some initial attention before you can build your brand to leverage it in the future. Remember that every website visitor can be turned into a loyal customer who can help you market your brand for no additional cost.

Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of:

Break News On Your Blog
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David Meerman Scott, a Boston resident and author, blogged about a water main break back in 2010 before the Boston Globe even had a chance to. When a Globe reporter was searching for people to interview online, they came across David's blog post and immediately interviewed him for a cover story. By writing about breaking news on a blog, it makes you a good media source.
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