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Here's a question I have always found vexing:

Why do so many intelligent people act so irrationally with their investments? It turns out that we may be programmed to do so.

According to an article in the Wall Street Journal, an MRI of the brains of investors chasing stock returns is the same as those anticipating a chocolate truffle, sex or (for drug addicts) cocaine!

Researchers in neuroeconomics have found that our brains are programmed to look for patterns. When we find one (or even the prospect of one) the neurochemical dopamine kicks in with the equivalent of a shot of heroin to the brain. We are almost compelled to take risks, even though a dispassionate view of the data would indicate that we are investing irrationally.

This process also affects investor behavior in uncertain times, like those we are currently experiencing. Even a hint of bad news will cause our brains generate a sense of "anxiety and dread" driving investors to overreact.

For more studies about these issues, I highly recommend Jason's Zweig's excellent book, Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich.

Brokers and the financial media understand this process. How else can you explain the popularity of live TV shots showing the frenetic activity on the floor of the NYSE, when this background is irrelevant to most investors? Or the high testosterone personalities of financial pundits and many brokers, who breathlessly report on financial news, or call to give investors the latest "hot tip" on the short term prospects of a stock or the next top performing mutual fund?

Those who study finance regard these activities as counter-productive and calculated to enhance the wealth of the securities industry and deplete the assets of investors. Most investors need no reminder that this is precisely the way the system has been working -- and most likely will continue to do so in the future.

Perhaps investors need the equivalent of drug rehabilitation to reprogram their brains so they can rationally assess the overwhelming data indicating that reliance on the traditional securities industry for investment advice is no different than relying on a drug dealer for advice about kicking a drug habit.



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06:34 PM on 03/10/2010
Anyone investing in a health insurance comglomerate is a cold, maniacal killer. Surely as if they wielded the knife or shot the gun, they continue to let people die that didn't have to because they callously kicked them off the roles of the insured. They'll meet their maker one of these days and have to face what they've done here on earth.
08:12 PM on 03/10/2010
Yeah, and then a lot of people are out of a job, and everyone with a U.S. equity Index fund is a criminal??? Get real.

Rather than disinvest, change the rules. Require all health insurance companies to provide basic health care insurance to everyone, reimbursing doctors via common rates per type of medical service, with 100% coverage, no refusals or pre-existing condition rejections allowed, and open up each state to national competition. Single-payer goes against the grain in the U.S., but you can accomplish the same thing with a multi-payer system, other countries have done it successfully.

Investing can be simple. Now, M. Lynch/Ameriprise got me also, years ago, and sucked me dry of any returns... but I learned. Buy index funds from Vanguard, all you need is 4 or 5 funds to get solid diversification, and use an on-line asset allocator to guide you. Diversified investors did ok in the crash & rebound. 7-8% returns are fine. You don't get rich investing, you secure a funded retirement. I've been through two crashes, investing for 16 years in my 401K, and my long term returns are about 8% annually compounded after fees. I realize that most 401K's suck (really, mine is one of the few good ones) so invest via Vanguard. You can do it too. Don't hide, don't give up, take control and build your future.
08:14 PM on 03/10/2010
Forgot to mention that the companies should be non-profit. I've read that something like 15 or 20 cents of every dollar goes to pay for people who look for excuses NOT to pay a claim. That's a lot of overhead that could be cut overnight. Those are jobs we can sacrifice for the benefit of the nation.
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03:57 PM on 03/10/2010
Years ago- when we finally scraped together enough money to open IRAs, our broker was one of the vice presidents at the local Merrill Lynch office. His advice was to put the money into Asian Tigers. Within weeks it was tanking, and his advice was to ride the storm until it improved, a week after that, Merrill froze the accounts and would not let anyone withdraw from the Asian stock; it continued to plummet. You know the rest of that story if you are old enough. Merrill was into the fund, and protected their own funds while selling the shares to dumb neophytes like us, and then not even letting us get out. They knew the shares were poised to tank when they sold them to us. Just another den of thieves. Orange Co., California sued them, but the little folks were left twisting in the wind.
07:46 PM on 03/10/2010
your sad story sounds like the entire stock market. The insiders are like surfers in the wave that is held up by the masses while they skim the profit and slid out over the top before it crashes down with everyone else.
03:46 PM on 03/10/2010
Why is it that any nominal interest I make on Savings and CD's is taxed at the personal income rate yet earnings made through gambling on the Market is only charged at 15%? Incentive provided by the Federal Government seems a little backwards here unless their goal is to prop up corporations by having it's citizens assume more of the risks involved in the pursuit of capitalism.
09:01 PM on 03/10/2010
Because the Republicans convinced America it made sense. It doesn't. The $ don't trickle down. Raise the cg rate, raise personal income rates for the very rich, and watch that money get plowed into the one place it can't be taxed... the business! Then we'll have some job growth. Stock prices will drop, so there will be an offset, but the net result should be markedly positive for U.S. Labor. Then, to maintain job growth, we need to figure out how to moderate the impacts of global labor arbitrage, which is something else our political leaders failed to deal with. It's inevitable, but over fifteen years it really hurts people. Spread over 50 years it's impact is far less traumatic; we can then have time to dodge the avalanche.
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Daphydd
Lets play some music
01:41 PM on 03/10/2010
Financial education should be a graduation requirement for high school accross the country like sex education is, or seems to be.
08:40 AM on 03/10/2010
Folks, do not get caught up in the current hyperdrive Ponzi scheme to buy stocks right now...it is absolutely manic at this point. The US gov't (treasury and SEC) should be ashamed of themselves for allowing conditions to sucker people into stocks. the perfect example is bank stocks...these banks are technically insolvent but the gov't and wall st keeps telling people that not only are they okay, but that you are out of your mind not to buy bank stocks.

the market will crash soon, just a question of when....if you buy stocks now, you are going to get burned.
07:27 AM on 03/10/2010
Nice article. It's true. People have it ALL backwards.

Look at stocks. Most people get excited when they go up. They should be excited when they go DOWN. Even IF they own a few hundred shares - why? Because that allows them to buy more shares, collect more dividends and own a greater % of the company.

Your typical American thinks AAPl going from $200 to $220 is awesome because they made $10K. Great. Take away 15% in taxes, and you're down to $8,500. Meanwhile, the millionaire who owns 250K shares of AAPL just made a cool $500K.

Not only that! But in the past year - while stocks are up 65% from the March low point, oil, gas, food have all risen dramatically as well. If you made anything less than $50K in this market, you'll eventually give it all back and more over time by paying more for gas, heat, oil, food etc.