Daniel Burrus

One of the reasons ad dollars are falling for newspapers, as well as traditional media, is that they don't fully understand the new realities of marketing. Two key shifts are taking place that media companies...

It seems that almost daily we hear another report that big media is dying thanks to the internet. Radio stations, newspapers, magazines, and even local television stations are struggling, and many are predicting their demise. If you were to look at the balance sheets of these companies, you might...

The recent recession forced many people out of jobs and back to the classroom to learn new skills. As a result, we now have an impending student loan debt crisis. Current reports show that U.S. student loan debt is surging above one...

The most recent CNBC All-America Economic Survey revealed that at least half of all U.S. households own at least one Apple product. In other words, there are more than 55 million American homes with at least one iPhone, iPad, iPod, or...

According to the Newspaper Association of America, 2011 was not a good year for newspaper advertising, with total revenue down 7.3% -- almost $2 billion, and a percentage point more than the previous year's loss.

To be blunt, that's not surprising. In fact, what is surprising is that it was...

When the World Wide Web first started -- what we call Web 1.0 -- it was all about search and having access to information. It's when we used the web as an Information Age tool, for our Information Age world.

Today, it's all about Web 2.0, where the key activities...

I've always said that innovation is a key driver of business success. We saw this in action with Google. Back when Google was a startup, they focused heavily on innovation in search. As a result, they created a major source of income and a name for themselves as the...

So many people are focused on Facebook's upcoming IPO that they're missing another investment opportunity that's staring them right in the face: Apple.

Why Apple? Apple is about to launch their iPad 3. Plus, it doesn't take a rocket scientist...

It used to be that the business landscape was a man's world. Times have certainly changed! Today, women are wielding more and more power on both sides of the business transaction. First, let's look at some facts from the consumer side....

Facebook's IPO may well be the biggest and most hyped IPO ever... and for good reason. Many people would have liked to have bought Google or Apple when they first went public, but they didn't and are now kicking themselves for it. Unfortunately, you can't go back and undo the...

Like most industries, the manufacturing sector is transforming rapidly. Because of recent technological advances and globalization, U.S. manufacturing is facing intense international competition, increasing market volatility and complexity, a declining workforce, and a host of other challenges. Yet we know that in order to have a strong economy, we need...

No matter what industry you're in, your company can't survive without technology. And these days, even non-technical employees know that technology goes way beyond desktop computers and networks. From smart phones and tablet computers to mobile apps and cloud-based technology, there's a plethora of technological advancements to not only keep...

The 2012 Consumer Electronics Show took place January 10-13, and it helped reinforce the continuation of a hard trend that has been growing for a while now. Back in 1993 I predicted that we'd soon be shifting from the information age to the communication age. Informing is one-way, it's static,...

Polaroid -- the company that has been teetering on the brink of extinction for a while now -- recently came out with a new digital camera powered by Android. I think that's a good move, but they're a little late to the game in doing it.

If you remember those...

When President Obama became president, it was widely reported that he used social media and technology to help gain the momentum and the votes he needed.

Today, if we look at the Republican candidates and their use of social media, we see that each has a lopsided social media strategy...

Anyone who has kids -- or who has been around them for any length of time -- knows they are attracted to video games like moths to light. You might be tempted to think these young-uns are using their time idly.

In reality, they're pioneering the future of business training...

Over the past week, many people have expressed concern over the passing of North Korea's leader, Kim Jong-il. In reality, it's not his death that should raise concern; rather, it's who is taking his place as the country's ruler.

Kim Jong-il's successor is his youngest son, Kim Jong-un -- someone...

In terms of TV, Xbox is doing something that Apple TV has been doing for years, but Xbox is taking it to a new level. With Apple TV you have Hulu, Netflix, and Access. You can play games, watch TV, and read your emails. But the thing that the Xbox...

The Occupy Wall Street movement has been in the media for months now. But are they making any progress? Not as far as I can tell.

For any movement or protest to be successful, the demonstrators must have a list...

The United States Postal Service has been doing poorly, financially, for years. With the advent of emails and electronic bill payments there's been a dramatic drop in the use of the postal service, yet their expenses have increased. So it's no surprise that they've recently announced some big cutbacks to...