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Daniel Burrus
Daniel Burrus is considered one of the world’s leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal bestseller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.

The New York Times has referred to Daniel Burrus as one of Americas top three business “gurus” in the highest demand as a speaker.

In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,500 keynote speeches to corporations, associations, and professional organizations worldwide. He is also a contributing blogger on the topics of innovation, change and the future for CNBC, Huffington Post, Wired Magazine and to name a few.

In his keynote presentations, Mr. Burrus is a master at tailoring his message to each individual audience as he addresses relevant trends and offers powerful, practical guidance for turning rapid technology-driven change into a competitive advantage. His captivating style blends timely and provocative insights and actionable knowledge with just the right amount of humor and motivation.

He has founded and managed six businesses, three of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

Burrus’ client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of a PBS Special, has appeared on programs such as CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.

Visit Daniel’s website at Connect with Daniel on Twitter, Facebook, Google+, and LinkedIn.

Entries by Daniel Burrus

WYOD: Is Your Organization Ready?

(0) Comments | Posted July 29, 2015 | 2:20 PM

mail_image_previewShortly after the launch of Apple's iPhone, corporate Blackberry users started experimenting with the iPhone, and it didn't take long before we began seeing office workers and executives juggling two phones - the Blackberry because they had to and the...

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Anticipatory Healthcare: Predict and Prevent

(1) Comments | Posted July 17, 2015 | 2:48 PM

preventive healthcareThere's incredible value in foresight -- in business, in government, but most of all, in your personal life. And nothing's more intrinsically, existentially valuable than foresight about your own health. If you could know what will happen to your...

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Essential Strategies for Exceeding Expectations

(0) Comments | Posted July 8, 2015 | 2:23 PM

AAEAAQAAAAAAAAKVAAAAJDAwYTJlNTA1LWZiYjktNDg4Yy1iYWNkLTExYjM2OGRjYzQwOA-1In today's highly competitive world, it's never been more important to exceed both personal and professional expectations. If you're merely meeting expectations, you can position yourself as good -- but not great. Or, you might be positioned as great, but...

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Are We Educating Students for a Future That Doesn't Exist?

(9) Comments | Posted July 1, 2015 | 1:04 PM

thumbnailFew subjects these days are more contentious than education, and rightly so. If our children are our future, it's essential we do everything we can do educate them properly, to prepare them for what's to come. But are we schooling...

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The Power of Certainty

(0) Comments | Posted June 24, 2015 | 11:21 AM

We all know that we live in an amazingly uncertain world full of doubts and reservations. Questions and misgivings about all manner of things, big and small, race through our heads constantly.2015-06-24-1435158288-5333284-Depositphotos_46021961_m.jpg

On the global stage, we wonder: What does the future hold for...

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What Makes a Good Leader Today -- And Tomorrow?

(0) Comments | Posted June 17, 2015 | 1:34 PM


What makes a good leader?

Things like integrity, honesty and personal responsibility immediately come to mind. While those are all vital traits, they're not the leadership traits I'm addressing right now.

There's a new leadership principle leaders must...

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Teach a Man to Fish: Training vs. Education

(0) Comments | Posted June 10, 2015 | 11:27 AM

thumbnail-1Given the transformational changes taking place in every industry, if you received a Ph.D. ten years ago, it means you used to know a lot. The need to learn new things, regardless of your age or position in an organization has never...

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Who's Afraid of Big Bad Data?

(2) Comments | Posted June 3, 2015 | 11:46 AM

thumbnail-1Perhaps you've heard the saying that a tool is only as useful as the person who wields it. I believe that's true for a lot of things -- including high-speed data analytics.

The term "high-speed data analytics" refers to the...

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Your Working Future

(1) Comments | Posted May 27, 2015 | 12:27 PM

thumbnailMore and more companies are going virtual, whether it's to save money, attract talented employees or benefit the environment. The extinction of the physical office is a Soft Trend -- it is not a future fact -- but the increasing...

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Transformational Planning

(0) Comments | Posted May 20, 2015 | 1:08 PM

mail_image_preview-1Whenever I think about the subject of planning, a quote from Benjamin Franklin always pops into my mind: "If you fail to plan, you are planning to fail." Successful people, and successful businesses, all know how important planning is. But in...

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The Anticipatory Organization

(0) Comments | Posted May 13, 2015 | 12:22 PM

thumbnailA few weeks ago, a Fortune 50 CEO shared with me that, "The pace of change is now faster than our organization's ability to respond to it." I hear this observation quite often as I travel around the world working...

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The Coming Workforce Crisis

(6) Comments | Posted May 6, 2015 | 1:42 PM

mail_image_previewThis may be counterintuitive, but we're running out of trained talent. I'm sure you noticed that I inserted the word "trained" before the word "talent." When my brother's son was a young boy, he had a talent for drawing, but...

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12 Trends To Grow Your Business

(1) Comments | Posted April 29, 2015 | 2:53 PM

mail_image_previewThe following is a list of technology-driven trends that will require action on your part if you want them to work for you, and not against you as the future unfolds.

1. Brands Seize Mobile Moments

Mobile computing technology has...

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Anticipating Digital Disruption

(0) Comments | Posted April 22, 2015 | 1:51 PM

thumbnailWhy didn't a cab driver think of Uber? Why didn't Barnes & Noble think of Amazon?  Why didn't Blockbuster think of Netflix? Why didn't Marriott think of AirBnB?

The answer to all four, and the myriad other companies displaced by...

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The Reputation Economy: Are You Ready?

(2) Comments | Posted April 15, 2015 | 12:19 PM


You probably grew up getting lectures from your mom about the value of a good reputation. Well, as usual, Mom was right -- and maybe more than she knew. Reputation is about to become a capital asset, and it's going to be digital....

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Apple's Smartwatch Will Launch a Wearable Revolution

(3) Comments | Posted April 8, 2015 | 1:01 PM

Health sport woman with smart watchApple's smartwatch launch will launch far more than their smartwatch; it will launch wearable technology into the mainstream for the first time and create enormous growth opportunities for both companies that are already...

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Leadership 'Strengths' That Are Actually Weaknesses

(0) Comments | Posted April 1, 2015 | 12:51 PM

What does it mean to be a great leader today?

thumbnailThe triumphant stories of tech moguls, business icons and successful entrepreneurs have become a popular fixture in films, books, and TV shows -- both fictionalized and fully fictional. We can't...

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Everyday Innovation Can Produce Big Results

(0) Comments | Posted March 25, 2015 | 3:55 PM

thumbnailSo many companies get obsessed with scoring the next big innovation. Of course we're all hungry to find that next giant disruptive idea that will revolutionize our industry. However, how often can you truly expect that big stroke of...

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The Privacy Revolt: The Growing Demand for Privacy as a Service

(0) Comments | Posted March 18, 2015 | 1:03 PM

thumbnailThere's one thing just about every company has in common right now. Without even necessarily meaning to, they have in some way become the proprietor of a new kind of wealth. I'm referring of course to their customers'...

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25 Game-Changing Hard Trends That Will Create Disruption and Opportunity

(1) Comments | Posted March 11, 2015 | 1:03 PM

mail_image_previewNo matter what industry you're in, your company can't survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there's a plethora of technological advancements not only to keep track of, but also to...

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