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Daniel Burrus
Daniel Burrus is considered one of the world’s leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal bestseller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.

The New York Times has referred to Daniel Burrus as one of Americas top three business “gurus” in the highest demand as a speaker.

In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,500 keynote speeches to corporations, associations, and professional organizations worldwide. He is also a contributing blogger on the topics of innovation, change and the future for CNBC, Huffington Post, Wired Magazine and to name a few.

In his keynote presentations, Mr. Burrus is a master at tailoring his message to each individual audience as he addresses relevant trends and offers powerful, practical guidance for turning rapid technology-driven change into a competitive advantage. His captivating style blends timely and provocative insights and actionable knowledge with just the right amount of humor and motivation.

He has founded and managed six businesses, three of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

Burrus’ client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of a PBS Special, has appeared on programs such as CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.

Visit Daniel’s website at Connect with Daniel on Twitter, Facebook, Google+, and LinkedIn.

Entries by Daniel Burrus

Transformational Planning

(0) Comments | Posted May 20, 2015 | 1:08 PM

mail_image_preview-1Whenever I think about the subject of planning, a quote from Benjamin Franklin always pops into my mind: "If you fail to plan, you are planning to fail." Successful people, and successful businesses, all know how important planning is. But in...

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The Anticipatory Organization

(0) Comments | Posted May 13, 2015 | 12:22 PM

thumbnailA few weeks ago, a Fortune 50 CEO shared with me that, "The pace of change is now faster than our organization's ability to respond to it." I hear this observation quite often as I travel around the world working...

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The Coming Workforce Crisis

(6) Comments | Posted May 6, 2015 | 1:42 PM

mail_image_previewThis may be counterintuitive, but we're running out of trained talent. I'm sure you noticed that I inserted the word "trained" before the word "talent." When my brother's son was a young boy, he had a talent for drawing, but...

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12 Trends To Grow Your Business

(0) Comments | Posted April 29, 2015 | 2:53 PM

mail_image_previewThe following is a list of technology-driven trends that will require action on your part if you want them to work for you, and not against you as the future unfolds.

1. Brands Seize Mobile Moments

Mobile computing technology has...

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Anticipating Digital Disruption

(0) Comments | Posted April 22, 2015 | 1:51 PM

thumbnailWhy didn't a cab driver think of Uber? Why didn't Barnes & Noble think of Amazon?  Why didn't Blockbuster think of Netflix? Why didn't Marriott think of AirBnB?

The answer to all four, and the myriad other companies displaced by...

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The Reputation Economy: Are You Ready?

(2) Comments | Posted April 15, 2015 | 12:19 PM


You probably grew up getting lectures from your mom about the value of a good reputation. Well, as usual, Mom was right -- and maybe more than she knew. Reputation is about to become a capital asset, and it's going to be digital....

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Apple's Smartwatch Will Launch a Wearable Revolution

(3) Comments | Posted April 8, 2015 | 1:01 PM

Health sport woman with smart watchApple's smartwatch launch will launch far more than their smartwatch; it will launch wearable technology into the mainstream for the first time and create enormous growth opportunities for both companies that are already...

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Leadership 'Strengths' That Are Actually Weaknesses

(0) Comments | Posted April 1, 2015 | 12:51 PM

What does it mean to be a great leader today?

thumbnailThe triumphant stories of tech moguls, business icons and successful entrepreneurs have become a popular fixture in films, books, and TV shows -- both fictionalized and fully fictional. We can't...

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Everyday Innovation Can Produce Big Results

(0) Comments | Posted March 25, 2015 | 3:55 PM

thumbnailSo many companies get obsessed with scoring the next big innovation. Of course we're all hungry to find that next giant disruptive idea that will revolutionize our industry. However, how often can you truly expect that big stroke of...

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The Privacy Revolt: The Growing Demand for Privacy as a Service

(0) Comments | Posted March 18, 2015 | 1:03 PM

thumbnailThere's one thing just about every company has in common right now. Without even necessarily meaning to, they have in some way become the proprietor of a new kind of wealth. I'm referring of course to their customers'...

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25 Game-Changing Hard Trends That Will Create Disruption and Opportunity

(1) Comments | Posted March 11, 2015 | 1:03 PM

mail_image_previewNo matter what industry you're in, your company can't survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there's a plethora of technological advancements not only to keep track of, but also to...

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Technology Is Transforming What and How We Learn

(0) Comments | Posted March 4, 2015 | 9:55 AM

Education and learn concept: pixelated words knowledge is powerIn today's world of technology-driven transformational change, it's important to understand that "[i]f you received a Ph.D. ten years ago, it only means you used to know a lot."


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Millennials: Underuse Them at Your Peril

(0) Comments | Posted February 25, 2015 | 1:03 PM

Are you taking your young employees seriously enough? Too many companies aren't.

Case in point: In my consulting work, I once visited a large -- strike that, very large -- company, one of the leaders in the tech sector. Something stood out to me, something that none of their executives...

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Adaptive Ads Get Personal

(3) Comments | Posted February 18, 2015 | 2:37 PM

thumbnailRemember the scene in Minority Report when Tom Cruise's character walks through a mall and is hailed by ads that recognize him and speak to his specific desires and concerns?

Those interactive, all-knowing, perfectly-tailored ads are a marketer's dream come...

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What Can Watson Do for Your Company?

(0) Comments | Posted February 12, 2015 | 11:34 AM

thumbnail-1Companies are using IBM Watson to grow and transform their businesses in huge ways that are making a lot of professionals nervous. Instead of writing it off as "another new supercomputer," let's take a look at what actually makes Watson...

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Grow Connectivity for the Developing World

(0) Comments | Posted February 4, 2015 | 11:29 AM

One hot frontier for innovation right now is to expand and grow the wireless Internet access for the developing world and thereby open up entirely new markets for digital services.

More and more, our world is coming to consider Internet access to be a basic human right, not...

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3 Essential Secrets to Retaining Your Best Employees

(3) Comments | Posted January 28, 2015 | 12:35 PM

mail_image_previewYou can't do it all alone. In order to succeed, it's essential to build exactly the kind of staff you want. But building your staff doesn't end at the hiring process. You've got to be able to foresee the challenges ahead. And...

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Why Martin Luther King, Jr. Did NOT Say, "I Have a Plan"

(0) Comments | Posted January 23, 2015 | 1:00 PM

Martin Luther King Monument DCWhen Martin Luther King, Jr. stood on the steps of the Lincoln Memorial fifty-two years ago and spoke to a great people about their greater future, he didn't say, "I have a plan." Instead, he shared a...

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The New World of Cutthroat Apps

(0) Comments | Posted January 16, 2015 | 12:19 PM

thumbnailThere's a new crop of apps intensifying competition among brick-and-mortar retailers by giving consumers a faster means of comparison and more advanced personalization. What this means is that businesses have to deal with the linear change of ever-increasing consumer options


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3 Potent Secrets to Innovation

(0) Comments | Posted January 7, 2015 | 12:15 PM

thumbnailI have always maintained that seeing the future is less a matter of imagination, and more one of observation. Being able to gain powerful insights into the game-changing developments that will disrupt your business is an essential skill to success. And today...

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