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Daniel Burrus
Daniel Burrus is considered one of the world’s leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal bestseller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.

The New York Times has referred to Daniel Burrus as one of Americas top three business “gurus” in the highest demand as a speaker.

In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. Since then, he has continued to establish a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,500 keynote speeches to corporations, associations, and professional organizations worldwide. He is also a contributing blogger on the topics of innovation, change and the future for CNBC, Huffington Post, Wired Magazine and to name a few.

In his keynote presentations, Mr. Burrus is a master at tailoring his message to each individual audience as he addresses relevant trends and offers powerful, practical guidance for turning rapid technology-driven change into a competitive advantage. His captivating style blends timely and provocative insights and actionable knowledge with just the right amount of humor and motivation.

He has founded and managed six businesses, three of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

Burrus’ client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of a PBS Special, has appeared on programs such as CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.

Visit Daniel’s website at Connect with Daniel on Twitter, Facebook, Google+, and LinkedIn.

Entries by Daniel Burrus

Everyday Innovation Can Produce Big Results

(0) Comments | Posted March 25, 2015 | 3:55 PM

thumbnailSo many companies get obsessed with scoring the next big innovation. Of course we're all hungry to find that next giant disruptive idea that will revolutionize our industry. However, how often can you truly expect that big stroke of...

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The Privacy Revolt: The Growing Demand for Privacy as a Service

(0) Comments | Posted March 18, 2015 | 1:03 PM

thumbnailThere's one thing just about every company has in common right now. Without even necessarily meaning to, they have in some way become the proprietor of a new kind of wealth. I'm referring of course to their customers'...

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25 Game-Changing Hard Trends That Will Create Disruption and Opportunity

(1) Comments | Posted March 11, 2015 | 1:03 PM

mail_image_previewNo matter what industry you're in, your company can't survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there's a plethora of technological advancements not only to keep track of, but also to...

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Technology Is Transforming What and How We Learn

(0) Comments | Posted March 4, 2015 | 9:55 AM

Education and learn concept: pixelated words knowledge is powerIn today's world of technology-driven transformational change, it's important to understand that "[i]f you received a Ph.D. ten years ago, it only means you used to know a lot."


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Millennials: Underuse Them at Your Peril

(0) Comments | Posted February 25, 2015 | 1:03 PM

Are you taking your young employees seriously enough? Too many companies aren't.

Case in point: In my consulting work, I once visited a large -- strike that, very large -- company, one of the leaders in the tech sector. Something stood out to me, something that none of their executives...

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Adaptive Ads Get Personal

(3) Comments | Posted February 18, 2015 | 2:37 PM

thumbnailRemember the scene in Minority Report when Tom Cruise's character walks through a mall and is hailed by ads that recognize him and speak to his specific desires and concerns?

Those interactive, all-knowing, perfectly-tailored ads are a marketer's dream come...

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What Can Watson Do for Your Company?

(0) Comments | Posted February 12, 2015 | 11:34 AM

thumbnail-1Companies are using IBM Watson to grow and transform their businesses in huge ways that are making a lot of professionals nervous. Instead of writing it off as "another new supercomputer," let's take a look at what actually makes Watson...

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Grow Connectivity for the Developing World

(0) Comments | Posted February 4, 2015 | 11:29 AM

One hot frontier for innovation right now is to expand and grow the wireless Internet access for the developing world and thereby open up entirely new markets for digital services.

More and more, our world is coming to consider Internet access to be a basic human right, not...

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3 Essential Secrets to Retaining Your Best Employees

(3) Comments | Posted January 28, 2015 | 12:35 PM

mail_image_previewYou can't do it all alone. In order to succeed, it's essential to build exactly the kind of staff you want. But building your staff doesn't end at the hiring process. You've got to be able to foresee the challenges ahead. And...

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Why Martin Luther King, Jr. Did NOT Say, "I Have a Plan"

(0) Comments | Posted January 23, 2015 | 1:00 PM

Martin Luther King Monument DCWhen Martin Luther King, Jr. stood on the steps of the Lincoln Memorial fifty-two years ago and spoke to a great people about their greater future, he didn't say, "I have a plan." Instead, he shared a...

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The New World of Cutthroat Apps

(0) Comments | Posted January 16, 2015 | 12:19 PM

thumbnailThere's a new crop of apps intensifying competition among brick-and-mortar retailers by giving consumers a faster means of comparison and more advanced personalization. What this means is that businesses have to deal with the linear change of ever-increasing consumer options


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3 Potent Secrets to Innovation

(0) Comments | Posted January 7, 2015 | 12:15 PM

thumbnailI have always maintained that seeing the future is less a matter of imagination, and more one of observation. Being able to gain powerful insights into the game-changing developments that will disrupt your business is an essential skill to success. And today...

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Big Data: Do You Have a Plan?

(0) Comments | Posted December 17, 2014 | 12:51 PM

thumbnail-1Big data analytics is changing every industry. It's a hard trend, and it's spread is inevitable - the question is: how are you succeeding or failing at positioning your business to take advantage of it?

Let's put it in simple terms....

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Using Blue Tech to Save Our Water

(0) Comments | Posted December 10, 2014 | 12:10 PM

thumbnailSuccessful innovators are the people who see a demand before it arises and develop the technology required to meet it. Certain demands may seem to arise on a whim, as part of some inscrutable cultural shift. But other demands are inevitable;...

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What Ebola Is Teaching Us About Hard Trends

(0) Comments | Posted December 3, 2014 | 12:34 PM

Deadly and infectious viruses, such as Ebola, are an inevitable and unavoidable fact of nature. In other words, they are examples of a Hard Trend. And they demand new innovations in order to combat them.

mail_image_previewI cannot overstate that Ebola, which is...

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The Internet of Things Far Bigger Than Anyone Realizes -- Part 2

(0) Comments | Posted November 26, 2014 | 11:35 AM

mail_image_previewLast week I talked about how people are thinking too small when they think about the Internet of Things. When we truly consider the ramifications of connecting a vast array of data-gathering sensors, devices, and machines together, what's important to realize is...

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The Internet of Things Far Bigger Than Anyone Realizes -- Part 1

(0) Comments | Posted November 21, 2014 | 12:20 PM

thumbnail-1When people talk about "the next big thing," they're never thinking big enough. It's not a lack of imagination; it's a lack of observation. I've maintained that the future is always within sight, and you don't need to imagine what's already...

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Use Creativity to Breathe New Life into Your Products, Services, and Organization

(0) Comments | Posted November 12, 2014 | 2:27 PM

thumbnailMany of us work in organizations that have been around for many decades. For example, IBM--a popular employer--is over 100 years old.

Older organizations are great, but they often have a corporate culture that has not changed much over the years....

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Apple Pay Will Change How You Purchase!

(1) Comments | Posted November 5, 2014 | 12:27 PM


Over the years I have written about the transition from using credit cards as we know them to using our smart phone as an e-wallet at the checkout counter.

So far in the U.S., this transition has been slow. For example,...

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Why Ello? Why Now?

(1) Comments | Posted October 29, 2014 | 11:56 AM

thumbnailHave you heard of Ello yet? It's a new social media network that has been getting a lot of buzz lately because it's positioning itself as "the anti-Facebook social platform." What does that mean? As Facebook finds new ways to learn...

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