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Danny Wong
Danny Wong is an entrepreneur, marketer, writer, and NYC native. Over the past five years, he's had an on-and-off relationship with Boston, and prefers to think he's in NYC and Boston at the same time. He is the co-founder of Blank Label (an award winning menswear company focusing on luxury made-to-measure garments) and advises companies on their digital marketing and content strategies.

Things Danny loves include cycling around Boston and Manhattan, handball (it's a NYC thing), racquetball, avocado smoothies, frozen yogurt, and running around Shanghai.

Danny has contributed writings to Entrepreneur, ReadWriteWeb, TheNextWeb, and SearchEngineJournal. He loves to hear about anything new and interesting going on with technology, the web, marketing, and publishing, so feel free to reach out!

It's easy to connect when you follow him on Twitter.

Entries by Danny Wong

Profitable Post-Purchase Marketing Opportunities for Ecommerce Shops

(0) Comments | Posted November 19, 2015 | 2:29 PM

Successful store owners never stop selling. When there is an opportunity to deliver more value to customers, ecommerce entrepreneurs encourage shoppers to complete follow-on purchases. The result is a happier customer whose lifetime value increases exponentially for the business.

Apple shoppers are among the most loyal users a store owner...

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7 Tips for Finding the Best Digital Marketing Agency

(0) Comments | Posted November 15, 2015 | 12:52 AM


Image via Flickr

Companies with a strong digital marketing presence in their industry tend to outperform their peers, according to research from Capgemini Consulting and MIT's Sloan School of Management. Of course, rather than invest immense resources in hiring,...

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Quit Being Boring: How To Make the Ultimate Viral Video Now

(0) Comments | Posted November 12, 2015 | 3:05 PM


Video is taking the world by storm: Cisco predicts that "[global] consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014." Businesses that have not yet invested in video need...

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7 Things That Keep Marketers From Doing Marketing

(0) Comments | Posted November 11, 2015 | 10:58 PM


Image from birgerking via Flickr

Everyone seems to think marketers spend a majority of their days pondering their next big campaigns. The truth? Marketing is hard. The life of a marketer is far from glamorous.

Marketers analyze data, conceptualize...

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What Science Says About Discounts, Promotions and Free Offers

(1) Comments | Posted November 10, 2015 | 3:47 PM

In 1887, Coca-Cola distributed the first-ever coupon. Little did the company realize how important the concept would be in shaping the future of commerce.

Coca Cola Sign in Decatur Texas

With the Coca-Cola voucher, recipients could redeem one free glass...

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Marketing Your Business on the Cheap: These Strategies Won't Cost You Anything But Time

(0) Comments | Posted October 23, 2015 | 3:58 PM


Image by OTA Photos via Flickr

When most people launch a business, they spend all their money creating the perfect product or business concept. Until they have the perfect product to launch, they spend little money on marketing. The problem with...

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4 Principals of Successful Influencer Marketing

(0) Comments | Posted October 13, 2015 | 12:45 PM


Image by MSLGROUP Global via Flickr

The Bard once commented: what's past is prologue. This couldn't be truer, especially when it comes to online marketing. Way back when, display advertising gave way to search optimization, which in turn led to social...

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5 Essential Personality Traits to Look for in Job Candidates

(0) Comments | Posted September 29, 2015 | 5:39 PM


Image by Robert Scoble via Flickr

When you are searching for the right new employee, it can be a little difficult to tell exactly who will be the perfect fit. After all, your shortlist of candidates will likely all have similar...

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Smart Strategies for Issuing Ecommerce Coupons

(0) Comments | Posted September 25, 2015 | 1:09 PM

Consumers love coupons, and brands are eager to issue them.

AmEx offers

Discounts and special offers make it easy to incentivize hesitant shoppers to finally pull the trigger and past purchasers to place their second, third or, even, tenth order. Of...

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The Importance of Real-time Collaboration

(0) Comments | Posted September 18, 2015 | 5:46 PM


Image by Norman Lear Center via Flickr

Of the 8.7 hours average Americans spend at work each day, less than half of their time (45 percent) is used performing the primary duties of their job, according to a 2014...

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7 Things High-Impact Ecommerce Store Owners Are Good At

(1) Comments | Posted September 16, 2015 | 3:32 PM

When people look at high-growth ecommerce shops like Amazon, Gilt and Wayfair, they have different ideas for the one reason why those businesses have become so successful. Indeed, Amazon got its start after building the world's most comprehensive bookstore. Gilt pioneered flash sales. Wayfair, formerly CSN Stores, created hundreds of...

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How to Improve Interdepartmental Collaboration

(0) Comments | Posted September 15, 2015 | 1:21 AM


Image by Cait Barron via Flickr

Let's be frank: accounts, engineering, marketing, and sales all often have a hard time understanding one another, even if they "get along" just fine.

"Working in a particular profession, you get trained to think, analyze...

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When Firing Yourself From an Account Is the Right Move

(0) Comments | Posted September 11, 2015 | 6:59 PM


Image by George Redgrave via Flickr

Conventional wisdom may suggest keeping any client that will happily pay you. But when we do that, we capitalize on short-term opportunity and forgo building a meaningful business with a sustainable brand. Separation is natural...

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How to Use Abandoned Cart Emails to Increase Your Store's Revenue

(0) Comments | Posted September 8, 2015 | 5:55 PM

More than two-thirds of potential customers who fill their shopping carts abandon it. For retailers, this equates to nearly $4 trillion worth of lost sales. With all of the work brands do to drive shoppers down the purchasing funnel, why is shopping cart abandonment still such a prolific issue?

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[Infographic] Unconventional Ways to Lead and Inspire Your Sales Team

(0) Comments | Posted September 6, 2015 | 12:37 PM


In the highly competitive world of sales, a company's sales team members can feel disposable, as though all they do is identify leads and close deals. The best sales departments collaborate to create long-term job security and value. When salespeople work...

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Why Process Is the Secret Weapon for Boosting Productivity

(1) Comments | Posted August 31, 2015 | 1:02 PM


Image by Dennis Hamilton via Flickr

Many professionals start off their day staring at a blank screen, waiting for orders, or drowning in email. The idle time lost hoping your manager may hand over a list of to-dos for the day...

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How to Leverage Customer Feedback to Improve Your Ecommerce Store

(1) Comments | Posted August 20, 2015 | 2:04 AM

In a crowded market, quality customer service is a critical differentiator among brands. According to Defaqto Research, "55% of consumers would pay more for a better customer experience." More often than not, listening to shoppers has a direct and tangible impact on your bottom line.

In the October 2004...

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Why Transparency Is Critical for Collaborators

(1) Comments | Posted August 19, 2015 | 11:51 AM

Coworking day

Image by Andreas Kontokanis via Flickr

Average workers know little more than their own salaries and (possibly) the amount of revenue they generate. Critical financial metrics such as cost of goods sold, overhead costs and marketing spend might be lost...

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8 Psychological Principles to Increase Your Upsells and Cross-Sells

(0) Comments | Posted August 11, 2015 | 4:56 PM

Most estimates suggest it costs five to seven times more to acquire a new customer than it does to retain an old one. Yet a majority of marketing budgets are allocated towards user acquisition over loyalty. As a store owner, increasing average customer lifetime value and order totals...

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What Brands Need to Know About Working With Influencers

(2) Comments | Posted August 10, 2015 | 5:47 PM

On March 15th, 2010, 16 year old vlogger Blair Fowler published a new video ("Design Your Own Shoes Giveaway!!!!") to her YouTube channel. Fowler described how she recently came to design her own shoes, then offered viewers a chance to...
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