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Danny Wong
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Danny Wong is an entrepreneur, marketer, writer, and NYC native. Over the past five years, he's had an on-and-off relationship with Boston, and prefers to think he's in NYC and Boston at the same time. He is a Bentley University alum, the co-founder of Blank Label (a luxury menswear company), and the lead marketer at Shareaholic.

Things Danny loves include cycling around Boston and Manhattan, handball (it's a NYC thing), racquetball, avocado smoothies, frozen yogurt, and running around Shanghai.

Danny has contributed writings to ReadWriteWeb, TheNextWeb and SearchEngineJournal. He loves to hear about anything new and interesting going on with technology, the web, marketing, and publishing, so feel free to reach out!

It's easy to connect when you follow him on Twitter.

Entries by Danny Wong

The Why: 12 Distinct Goals for Business Blogging

(0) Comments | Posted August 6, 2014 | 12:40 AM

For brands, publishing has historically been reserved for journalists.

Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging's potential and unclear about how producing content will impact their overall business goals.

Before jumping to the...

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11 Marketing Books That'll Make You Smarter This Summer

(0) Comments | Posted July 22, 2014 | 12:33 AM

Earlier this year, we shared a list titled, "9 Epic Books That Bring Out The Best Content Marketer In You."

Since then, I've heard from a number of readers anxious for more excellent recommendations. But before we get to our latest suggestions, here's a fitting quote:

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How One Hockey Brand Reimagined Content Marketing

(0) Comments | Posted July 18, 2014 | 11:39 AM

When the team at GY&K Marketing/GY&K Antler was tasked to launch Bauer's new hockey stick, the Vapor APX2, they came up with Operation Vapor.

Operation Vapor

The marketing agency helped produce original content in order to "[gain] awareness amongst [Bauer's] core audience,...

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How Native Advertising Is Redefining the Digital Marketing Landscape

(0) Comments | Posted June 21, 2014 | 10:31 AM

This post originally appeared on Shareaholic's blog, which focuses on the past, present and future of blogging, content marketing and publishing, and is republished with permission.

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention?

As controversial...

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13 Tips for Running Powerful Webinars

(0) Comments | Posted June 19, 2014 | 12:03 PM

This post originally appeared on the Shareaholic content marketing blog and is republished with permission.

Speaking in front of a crowd makes even the best of us shake at the knees.

For many businesses though, webinars consistently prove to be an effective marketing and customer relationship tool.

But...

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21 Bad Blogging Habits

(0) Comments | Posted June 5, 2014 | 12:25 PM

This post originally appeared on the Shareaholic blog and is republished with permission.

Stop That

As a blogger, I've done (and still do) silly things and have learned hard lessons from those embarrassing experiences.

Throughout my career,...

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12 Tactics To Take Your Blog To The Next Level

(0) Comments | Posted June 4, 2014 | 5:42 PM

This post originally appeared on the Shareaholic blog and is republished with permission.

Readers are drowning in content. At the same time, bloggers are caught up in a never-ending rat race to author articles cheaper and faster.

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What's the Deal with Native Advertising?

(0) Comments | Posted May 20, 2014 | 11:45 AM

Considered the new saving grace in an industry failing to capture enough ad dollars even as more and more readers flock to consume content, native advertising is not without its problems.

Native-Advertising-ideas

The negative sentiment towards the new...

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3 Massive Problems with Digital Publishing Today

(3) Comments | Posted May 12, 2014 | 8:38 AM

The future of publishing is hotly debated. The advent of the Internet and mobile technology has greatly revolutionized a formerly traditional industry, giving it new form and new life. Ten years ago, few experts could have accurately predicted what the digital age would have done to publishing.

But in order...

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11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers

(2) Comments | Posted May 6, 2014 | 5:09 PM

My first encounter with a native ad was in 2009; it was the first sponsored post I ever saw. Although, for the life of me I can't remember what it was, as an aspiring marketer, I recognized it was an effective way for a consumer to discover a new brand,...

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28 Throwback Examples of Native Advertising

(0) Comments | Posted May 2, 2014 | 1:32 PM

This post originally appeared on the Shareaholic blog and is republished with permission.

Native advertising dates further back than you think.

Years ago, lots of big publishers and many even bigger brands were doing it, but no one called it native advertising. Bloggers, journalists and advertisers...

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7 Unconventional Tactics That Sell Products and Win Customers

(0) Comments | Posted April 11, 2014 | 10:43 AM

Your best customers will buy your product any way you sell it. They'll even tolerate your minor flaws and are willing to give you a pass on any major mishaps.

But how can you "sell" new customers, more specifically, the large group of people who visit your business and leave...

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What's One Thing My Content Guidelines Should Cover? (Try 7)

(0) Comments | Posted March 15, 2014 | 10:35 AM

A successful blog begins with strong ground rules.

Although those rules are very much subject to change (and, of course, we all know that most rules are meant to be broken), it's worth creating a framework with which you and your writers can reference instead of giving them free-reign,...

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4 Foolproof Strategies for Convincing Industry Influencers to Share Your Content

(0) Comments | Posted March 13, 2014 | 9:56 PM

Wouldn't it be neat for a thought leader (or ten) to share something you wrote?

When we mentioned Ann Handley's book in a blog post, we tweeted the story and CCed her (@MarketingProfs). As a result, she RTed it to her 221,000+ followers.

Though that tweet didn't...

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11 Critical Content Creation Tips

(0) Comments | Posted January 29, 2014 | 10:09 AM

This is part three of an irregular series where we source insights from smart marketers to help you be better at content marketing. In case you missed the last two, here they are:
12 Tips for Better Content Distribution and 10 Content Marketers Reveal Their Secrets.

...
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12 Content Marketing Predictions That Are Bound to Happen

(0) Comments | Posted January 16, 2014 | 4:31 PM

What do you think 2014 has in-store for your business?

If you're a content marketer, this is a must-read.

As you finalize your content marketing strategy, here are 12 predictions we've gathered from smart and successful marketers about what you can expect from content marketing this year.

...
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Why Site Owners Should Quit Reddit

(2) Comments | Posted January 16, 2014 | 10:44 AM

This week, I published a data report which caused quite a bit of controversy.

Under the title "Reddit's 2013 Performance Was Incredible, But Questionable," the post began by introducing Reddit's 2012 and 2013 user metrics. The numbers revealed the social news...

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Facebook Drives Nearly 17 Percent of Overall Traffic for Publishers

(0) Comments | Posted December 12, 2013 | 4:31 PM

Last month, Facebook announced its first redesign of the Like and Share buttons believing the new buttons would increase social engagement among readers.

Data released Tuesday by Shareaholic, a discovery and sharing platform that helps sites promote their content, suggests they were right.

The Facebook Referrals Report analyzed 13...

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13 Startup Founders Share Their Secrets for Driving Pageviews from Facebook

(0) Comments | Posted December 11, 2013 | 11:29 AM

Last month, Twitter had a wildly successful IPO but a recent report from Shareaholic shows Facebook is really where it's at (at least for website owners).

The dominant social network, unsurprisingly, drives the most social traffic to websites. With well over 1 billion...

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12 Ways to Drive More Readers to Your Content

(2) Comments | Posted November 16, 2013 | 12:08 PM

This post originally appeared on the Shareaholic Content Marketing blog. This is part two of an irregular series where we enlist the collective experiences and intelligence of successful marketers to glean insights on how to be better at content marketing. p.s. the last one is

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