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Danny Wong
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Danny Wong is an entrepreneur, marketer, writer, and NYC native. Over the past five years, he's had an on-and-off relationship with Boston, and prefers to think he's in NYC and Boston at the same time. He is the co-founder of Blank Label (an award winning menswear company focusing on luxury made-to-measure garments) and advises companies on their digital marketing and content strategies.

Things Danny loves include cycling around Boston and Manhattan, handball (it's a NYC thing), racquetball, avocado smoothies, frozen yogurt, and running around Shanghai.

Danny has contributed writings to Entrepreneur, ReadWriteWeb, TheNextWeb, and SearchEngineJournal. He loves to hear about anything new and interesting going on with technology, the web, marketing, and publishing, so feel free to reach out!

It's easy to connect when you follow him on Twitter.

Entries by Danny Wong

How to Leverage Customer Feedback to Improve Your Ecommerce Store

(0) Comments | Posted August 20, 2015 | 1:04 AM

In a crowded market, quality customer service is a critical differentiator among brands. According to Defaqto Research, "55% of consumers would pay more for a better customer experience." More often than not, listening to shoppers has a direct and tangible impact on your bottom line.

In the October 2004...

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Why Transparency Is Critical for Collaborators

(1) Comments | Posted August 19, 2015 | 10:51 AM

Coworking day

Image by Andreas Kontokanis via Flickr

Average workers know little more than their own salaries and (possibly) the amount of revenue they generate. Critical financial metrics such as cost of goods sold, overhead costs and marketing spend might be lost...

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8 Psychological Principles to Increase Your Upsells and Cross-Sells

(0) Comments | Posted August 11, 2015 | 3:56 PM

Most estimates suggest it costs five to seven times more to acquire a new customer than it does to retain an old one. Yet a majority of marketing budgets are allocated towards user acquisition over loyalty. As a store owner, increasing average customer lifetime value and order totals...

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What Brands Need to Know About Working With Influencers

(2) Comments | Posted August 10, 2015 | 4:47 PM

2015-08-08-1439056210-974423-BlairFowler.png
On March 15th, 2010, 16 year old vlogger Blair Fowler published a new video ("Design Your Own Shoes Giveaway!!!!") to her YouTube channel. Fowler described how she recently came to design her own shoes, then offered viewers a chance to...
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The Future of Fashion: Menswear

(0) Comments | Posted August 6, 2015 | 12:23 PM

2015-08-06-1438877920-7216442-TheRiseofMenswear.png

In an ironic twist, although men admittedly don't like shopping, it is menswear that is outpacing womenswear growth. A recent Euromonitor International report stated the menswear market last year increased 4.5% to $440 billion while womenswear only increased by 3.7%. This...

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5 Ways Product Managers Can Better Listen to Customers

(0) Comments | Posted July 24, 2015 | 3:09 PM

Your customers are your most important collaborators. Their ideas represent untapped market opportunities. But getting customers to share the right information is no easy task, and turning ideas into action poses significant challenges. Product managers who successfully master this advanced level of collaboration will have a significant impact on your...

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5 Ways to Find Hidden Sales Opportunities Within Your Network

(0) Comments | Posted July 16, 2015 | 12:44 PM

Some suggest it is uncouth to sell to family and friends. Generally, salespeople prefer to provide their goods and services to strangers to ensure a strict separation between their personal and professional lives. However, pre-established relationships are a gold mine for salespeople, and leads are plentiful within your personal, professional,...

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How Agencies Can Better Collaborate With Telecommuters

(0) Comments | Posted July 14, 2015 | 4:43 PM

To recruit bright and sophisticated talent, businesses must look beyond the traditional labor force. Companies that embrace retaining contingent workers and hiring productive telecommuters will find themselves at a competitive advantage. Unfortunately, managers who are accustomed to overseeing employees in a 9-to-5 office environment often have...

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[Infographic] 7 Content Promotion Strategies That Drive Traffic, Leads, and Sales

(1) Comments | Posted July 9, 2015 | 5:07 PM

An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content. Businesses that invest resources to develop blog posts, video, and other multimedia should also allocate time and budget toward amplifying the overall reach of their content, both through organic and paid...

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5 Key Productivity Tips for Remote Workers

(1) Comments | Posted July 8, 2015 | 6:32 PM

At the 2014 Global Leadership Summit in London, 34% of the business leaders surveyed believed "half their company's full-time workforce would be working remotely by 2020." Times, indeed, are changing. With telecommuting on the rise, management and their employees are going have to adopt new beliefs, habits and...

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5 Steps to Flawless Documentation and Job Manuals

(0) Comments | Posted July 2, 2015 | 10:52 AM

One of the most valuable pieces of intellectual property an employee can develop within an organization is his or her own job manual. A job manual includes clear step-by-step instructions and how-tos for accomplishing specific tasks and managing certain responsibilities, helping employees prioritize responsibilities and eliminate inefficiencies. Workflow documentation can...

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3 Secret Weapons for Handling Internal Conflicts

(0) Comments | Posted June 24, 2015 | 2:20 PM

Regular internal conflict can halt productivity within an organization. Constant disagreement creates toxic behavior. In these instances, colleagues are inclined to dislike one another and frequently rile each other up. Simple conversations almost instantly deteriorate into petty bickering and finger pointing.

Most companies with strong corporate cultures have developed behaviors...

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Music and Marketing: Why Brands Need Bands

(1) Comments | Posted June 23, 2015 | 12:56 PM

When marketers think of content, they forget how influential music can be among audiences. For millennials, Macala Wright argues:

  • Music is an emotional touchpoint
  • Music incites social action
  • Live music experiences forge lasting bonds

In short, music brings people together -- and that's part of 1BAND 1BRAND's...

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Closing the Deal: Critical Steps for Getting Clients to Say 'Yes'

(0) Comments | Posted April 23, 2015 | 10:01 AM

Sales can be a long and arduous process. After dozens of back-and-forth emails, a handful of phone conferences and two in-person meetings, it can be fairly disappointing when potential clients decide, "this isn't quite right for us at this time." Walking prospective buyers through the sales funnel can be enriching...

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3 Simple Ideas That Will Revolutionize How You Sell

(0) Comments | Posted April 14, 2015 | 7:04 PM

Businesses thrive off of a smart and calculated sales force. The best sales reps spend more time strategically planning their approach and working with others rather than blindly calling prospects.

To more consistently win over accounts and regularly beat your revenue target, here are three things sales professionals should always...

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Perfecting the Pitch: How to Sell Better, Faster and Smarter

(2) Comments | Posted April 7, 2015 | 8:26 PM

When you pitch a client, it can feel as if this is your only chance to close the deal. Fortunately, even if they say no, you both can revisit the opportunity further down the line. But it may take weeks, months or years before you get a second chance to...

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The Why: 12 Distinct Goals for Business Blogging

(0) Comments | Posted August 6, 2014 | 12:40 AM

For brands, publishing has historically been reserved for journalists.

Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging's potential and unclear about how producing content will impact their overall business goals.

Before jumping to the...

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11 Marketing Books That'll Make You Smarter This Summer

(0) Comments | Posted July 22, 2014 | 12:33 AM

Earlier this year, we shared a list titled, "9 Epic Books That Bring Out The Best Content Marketer In You."

Since then, I've heard from a number of readers anxious for more excellent recommendations. But before we get to our latest suggestions, here's a fitting quote:

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How One Hockey Brand Reimagined Content Marketing

(0) Comments | Posted July 18, 2014 | 11:39 AM

When the team at GY&K Marketing/GY&K Antler was tasked to launch Bauer's new hockey stick, the Vapor APX2, they came up with Operation Vapor.

Operation Vapor

The marketing agency helped produce original content in order to "[gain] awareness amongst [Bauer's] core audience,...

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How Native Advertising Is Redefining the Digital Marketing Landscape

(0) Comments | Posted June 21, 2014 | 10:31 AM

This post originally appeared on Shareaholic's blog, which focuses on the past, present and future of blogging, content marketing and publishing, and is republished with permission.

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention?

As controversial...

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