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Danny Wong
Danny Wong is an entrepreneur, marketer, writer, and NYC native. Over the past five years, he's had an on-and-off relationship with Boston, and prefers to think he's in NYC and Boston at the same time. He is the co-founder of Blank Label (an award winning menswear company focusing on luxury made-to-measure garments) and advises companies on their digital marketing and content strategies.

Things Danny loves include cycling around Boston and Manhattan, handball (it's a NYC thing), racquetball, avocado smoothies, frozen yogurt, and running around Shanghai.

Danny has contributed writings to Entrepreneur, ReadWriteWeb, TheNextWeb, and SearchEngineJournal. He loves to hear about anything new and interesting going on with technology, the web, marketing, and publishing, so feel free to reach out!

It's easy to connect when you follow him on Twitter.

Entries by Danny Wong

5 Steps to Flawless Documentation and Job Manuals

(0) Comments | Posted July 2, 2015 | 10:52 AM

One of the most valuable pieces of intellectual property an employee can develop within an organization is his or her own job manual. A job manual includes clear step-by-step instructions and how-tos for accomplishing specific tasks and managing certain responsibilities, helping employees prioritize responsibilities and eliminate inefficiencies. Workflow documentation can...

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3 Secret Weapons for Handling Internal Conflicts

(0) Comments | Posted June 24, 2015 | 2:20 PM

Regular internal conflict can halt productivity within an organization. Constant disagreement creates toxic behavior. In these instances, colleagues are inclined to dislike one another and frequently rile each other up. Simple conversations almost instantly deteriorate into petty bickering and finger pointing.

Most companies with strong corporate cultures have developed behaviors...

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Music and Marketing: Why Brands Need Bands

(1) Comments | Posted June 23, 2015 | 12:56 PM

When marketers think of content, they forget how influential music can be among audiences. For millennials, Macala Wright argues:

  • Music is an emotional touchpoint
  • Music incites social action
  • Live music experiences forge lasting bonds

In short, music brings people together -- and that's part of 1BAND 1BRAND's...

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Closing the Deal: Critical Steps for Getting Clients to Say 'Yes'

(0) Comments | Posted April 23, 2015 | 10:01 AM

Sales can be a long and arduous process. After dozens of back-and-forth emails, a handful of phone conferences and two in-person meetings, it can be fairly disappointing when potential clients decide, "this isn't quite right for us at this time." Walking prospective buyers through the sales funnel can be enriching...

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3 Simple Ideas That Will Revolutionize How You Sell

(0) Comments | Posted April 14, 2015 | 7:04 PM

Businesses thrive off of a smart and calculated sales force. The best sales reps spend more time strategically planning their approach and working with others rather than blindly calling prospects.

To more consistently win over accounts and regularly beat your revenue target, here are three things sales professionals should always...

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Perfecting the Pitch: How to Sell Better, Faster and Smarter

(2) Comments | Posted April 7, 2015 | 8:26 PM

When you pitch a client, it can feel as if this is your only chance to close the deal. Fortunately, even if they say no, you both can revisit the opportunity further down the line. But it may take weeks, months or years before you get a second chance to...

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The Why: 12 Distinct Goals for Business Blogging

(0) Comments | Posted August 6, 2014 | 12:40 AM

For brands, publishing has historically been reserved for journalists.

Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging's potential and unclear about how producing content will impact their overall business goals.

Before jumping to the...

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11 Marketing Books That'll Make You Smarter This Summer

(0) Comments | Posted July 22, 2014 | 12:33 AM

Earlier this year, we shared a list titled, "9 Epic Books That Bring Out The Best Content Marketer In You."

Since then, I've heard from a number of readers anxious for more excellent recommendations. But before we get to our latest suggestions, here's a fitting quote:

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How One Hockey Brand Reimagined Content Marketing

(0) Comments | Posted July 18, 2014 | 11:39 AM

When the team at GY&K Marketing/GY&K Antler was tasked to launch Bauer's new hockey stick, the Vapor APX2, they came up with Operation Vapor.

Operation Vapor

The marketing agency helped produce original content in order to "[gain] awareness amongst [Bauer's] core audience,...

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How Native Advertising Is Redefining the Digital Marketing Landscape

(0) Comments | Posted June 21, 2014 | 10:31 AM

This post originally appeared on Shareaholic's blog, which focuses on the past, present and future of blogging, content marketing and publishing, and is republished with permission.

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention?

As controversial...

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13 Tips for Running Powerful Webinars

(0) Comments | Posted June 19, 2014 | 12:03 PM

This post originally appeared on the Shareaholic content marketing blog and is republished with permission.

Speaking in front of a crowd makes even the best of us shake at the knees.

For many businesses though, webinars consistently prove to be an effective marketing and customer relationship tool.


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21 Bad Blogging Habits

(0) Comments | Posted June 5, 2014 | 12:25 PM

This post originally appeared on the Shareaholic blog and is republished with permission.

Stop That

As a blogger, I've done (and still do) silly things and have learned hard lessons from those embarrassing experiences.

Throughout my career,...

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12 Tactics To Take Your Blog To The Next Level

(0) Comments | Posted June 4, 2014 | 5:42 PM

This post originally appeared on the Shareaholic blog and is republished with permission.

Readers are drowning in content. At the same time, bloggers are caught up in a never-ending rat race to author articles cheaper and faster.

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What's the Deal with Native Advertising?

(0) Comments | Posted May 20, 2014 | 11:45 AM

Considered the new saving grace in an industry failing to capture enough ad dollars even as more and more readers flock to consume content, native advertising is not without its problems.


The negative sentiment towards the new...

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3 Massive Problems with Digital Publishing Today

(3) Comments | Posted May 12, 2014 | 8:38 AM

The future of publishing is hotly debated. The advent of the Internet and mobile technology has greatly revolutionized a formerly traditional industry, giving it new form and new life. Ten years ago, few experts could have accurately predicted what the digital age would have done to publishing.

But in order...

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11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers

(2) Comments | Posted May 6, 2014 | 5:09 PM

My first encounter with a native ad was in 2009; it was the first sponsored post I ever saw. Although, for the life of me I can't remember what it was, as an aspiring marketer, I recognized it was an effective way for a consumer to discover a new brand,...

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28 Throwback Examples of Native Advertising

(0) Comments | Posted May 2, 2014 | 1:32 PM

This post originally appeared on the Shareaholic blog and is republished with permission.

Native advertising dates further back than you think.

Years ago, lots of big publishers and many even bigger brands were doing it, but no one called it native advertising. Bloggers, journalists and advertisers...

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7 Unconventional Tactics That Sell Products and Win Customers

(0) Comments | Posted April 11, 2014 | 10:43 AM

Your best customers will buy your product any way you sell it. They'll even tolerate your minor flaws and are willing to give you a pass on any major mishaps.

But how can you "sell" new customers, more specifically, the large group of people who visit your business and leave...

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What's One Thing My Content Guidelines Should Cover? (Try 7)

(0) Comments | Posted March 15, 2014 | 10:35 AM

A successful blog begins with strong ground rules.

Although those rules are very much subject to change (and, of course, we all know that most rules are meant to be broken), it's worth creating a framework with which you and your writers can reference instead of giving them free-reign,...

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4 Foolproof Strategies for Convincing Industry Influencers to Share Your Content

(0) Comments | Posted March 13, 2014 | 9:56 PM

Wouldn't it be neat for a thought leader (or ten) to share something you wrote?

When we mentioned Ann Handley's book in a blog post, we tweeted the story and CCed her (@MarketingProfs). As a result, she RTed it to her 221,000+ followers.

Though that tweet didn't...

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