It seems Facebook recently made a big boo-boo. It was to small business advertiser Joshua Niamehr's surprise to find an outrageous statement from Facebook about having an outstanding balance of more than $8.8 million for FB ads. First of all, I don't know many small businesses that even have a $8.8 million dollar budget, and I'm sure they wouldn't be spending 100% of it on Facebook ads.
To me, this is a pretty hilarious glitch on Facebook's end, quite possibly a programmer just playing a joke (probably not though). If I were in Niamher's shoes, advertising for Laundry Local, first thought would be:
"Oh $H!T, how did I forget to cap my daily allowance?"
Second thought would be:
"Oh man, I knew I should have bid lower on CPCs and CPMs"
Finally, I'd be thinking:
"Wait, I just checked Google Analytics, and did NO ONE click on my ads?!?!?!"
At least, those would be all my thoughts before I had a mild panic attack thinking my life was over and I'd be forever enslaved to Facebook to pay off my debts who'll probably conquer the world within the next 40 years, and that my doom has come earlier than for others.
Of course, if this were Blank Label in such a messy situation, I'd first think, "Oh man, how do I break the news to Fan?"
This isn't the first time something ludicrous like this has happened, but it's pretty awesome, isn't it? If you're looking for more #fails, check the Fail Blog.
Danny Wong is the co-founder of Blank Label Group with Fan Bi, and they do participate in Facebook ads for both Blank Label and Thread Tradition, and if they had $8.8 million dollars to throw away, RE:custom might get some FB love too.
Follow Danny Wong on Twitter: www.twitter.com/dannywong1190