Daria Shualy is founder of Sense of Fashion, an online community, shop, and blog for indie fashion, out to revolutionize fashion on the web. She's been a creative director for TV, print and web and has made clothes. She loves snowboarding and classic lit, and like Lucy from Peanuts, she doesn't want any downs, she wants just ups and ups and ups. You can contact her on Sense of Fashion www.senseofashion.com/daria Twitter twitter.com/darshu and LinkedIn

Blog Entries by Daria Shualy

What To Wear Part 1: The Feared Dress Code

Posted November 18, 2009 | 01:31 PM (EST)


Imagine you're an East Coaster, a New Yorker as such, and you're invited to a wedding in LA. And you ask yourself: what do I wear. I mean, you don't want to stick out. Not in a bad way anyway.

Unfortunately, of the soon to be married couple, you're...

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The Fun Way to Check if You Dress Your Age

21 Comments | Posted October 21, 2009 | 08:50 PM (EST)


I admit it - I had a hunch. But it was only when I reached the office that I knew for a fact: my outfit that day was a complete wardrobe catastrophe. I looked like the crazy lady, the one who seems to have no friends or family to tell...

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From Coveting to Creating: My Style Choices Represent Me

Posted October 10, 2009 | 05:24 PM (EST)


As little girls before the age of the Internet, we used to save clippings out of magazines and pin them to our cork inspiration boards. Photos of dresses and shoes we could never afford, and faces of beautiful actresses we would never be. Still, we would put them up for...

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How "Real People" Help Promote Fashion

Posted October 6, 2009 | 12:00 PM (EST)


As leading fashion and cosmetic labels have been discovering the publicity power of the celebrity, and favoring them to models, younger fashion labels have been tapping into the vast pool of the "real people" and using them as models.

These "real people" are not just anyone; they are the equivalent...

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