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Daria Shualy
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Daria Shualy is founder of Sense of Fashion, a global marketplace for fashion. Escape retail sameness with www.SenseoFashion.com She's been a creative director for TV, print and web and an indie fashion designer. She loves snowboarding and classic lit, and like Lucy from Peanuts, she doesn't want any downs, she wants just ups and ups and ups. You can contact her on Sense of Fashion www.senseofashion.com/daria Twitter twitter.com/darshu and LinkedIn

Blog Entries by Daria Shualy

Faceless Fashion: Torsos Hot on Teen Tumblr

(1) Comments | Posted April 18, 2011 | 5:24 PM

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The teen Fashion Tumblr scene is a fascinating cultural phenomenon. Mostly images, no texts needed, no explanations on what made the owner choose this image over others, no details about the photographer or the subject, just a click through link to the source, usually...

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RIP Alexander the Great

(0) Comments | Posted February 11, 2010 | 11:10 AM

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I can't tell you anything about McQueen you don't already know or can't read for yourselves. As a lover of indie fashion, I'm usually not that much into high fashion. I love a good runway show as much as the next person, but for...

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What to Wear Part II - You Can Never be Overdressed

(2) Comments | Posted December 12, 2009 | 11:19 AM

A friend in her early twenties called me up the other day; she wanted my advice on fashion. She's a lesbian in her 20's, and she feels she wants to move on from jeans, sneakers and hoodies to pants, shoes and perhaps even dresses.

Last night we met at...

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What To Wear Part 1: The Feared Dress Code

(2) Comments | Posted November 18, 2009 | 12:31 PM

Imagine you're an East Coaster, a New Yorker as such, and you're invited to a wedding in LA. And you ask yourself: what do I wear. I mean, you don't want to stick out. Not in a bad way anyway.

Unfortunately, of the soon to be married couple, you're...

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The Fun Way to Check if You Dress Your Age

(21) Comments | Posted October 21, 2009 | 8:50 PM

I admit it - I had a hunch. But it was only when I reached the office that I knew for a fact: my outfit that day was a complete wardrobe catastrophe. I looked like the crazy lady, the one who seems to have no friends or family to tell...

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From Coveting to Creating: My Style Choices Represent Me

(0) Comments | Posted October 10, 2009 | 5:24 PM

As little girls before the age of the Internet, we used to save clippings out of magazines and pin them to our cork inspiration boards. Photos of dresses and shoes we could never afford, and faces of beautiful actresses we would never be. Still, we would put them up for...

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How "Real People" Help Promote Fashion

(0) Comments | Posted October 6, 2009 | 12:00 PM

As leading fashion and cosmetic labels have been discovering the publicity power of the celebrity, and favoring them to models, younger fashion labels have been tapping into the vast pool of the "real people" and using them as models.

These "real people" are not just anyone; they are the equivalent...

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