Welcome to this week's conversation with Jordy Leiser, CEO of STELLAService, one of the most intriguing and sought-after venture-backed startups in NYC. STELLAService rates the customer service performance of online stores and was recently featured in AdAge (here) and on TechCrunch (here).
Below is a short table of contents (with corresponding minutes) of our conversation:
00:27 Jordy's background & how it led to the founding of STELLAService
01:30 Who invested, how the deal came together
02:50 Who is this new player in town, Consiglieri?
4:39 The size of their angel and venture rounds
05:25 Who's the team behind STELLAService?
06:30 Why'd they choose to set-up shop in NYC?
07:15 How a high school internship framed Jordy's perception of branding
07:34 Jordy's previous work with IMG and his experience in sports licensing
08:12 The business model
09:45 The STELLAService Seal and what it means for a company to carry it
10:25 Who are some of the companies displaying the seal?
12:02 How are brands picked and evaluated?
13:25 What's the company doing with all the data it's accumulating?
14:13 How many brands are displaying the seal?
16:00 What's Jordy learning about running a company?
16:30 What's currently happening at STELLAService?
17:08 Are they hiring?