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Dave Pinter

Dave Pinter

Posted November 20, 2008 | 03:11 PM (EST)
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Uniqlo Heat Tech Human Vending Machine

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Read More: Clothing, Consumerism, Cool Hunting, Heat Tech, Heattech, New York, Publicity, Shopping, Style, Trends, Trendspotting, Uniqlo, Business News

PSFK stopped by Times Square on Tuesday to check out Uniqlo's Human Vending Machine for their HEATTECH apparel line. The booth was set up on a narrow concrete island. There were tons of people already in line to get to the free stuff. Prior to reaching the booth, there was a 'scanning station' manned with a Uniqlo associate with a hand held thermal camera. Each person's heat image showed up on an adjacent screen and identified their core body temperature.

2008-11-20-uniqlo_heattech_5.jpg

After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.

For more photos from our visit, please visit PSFK.com

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