THE BLOG

Uniqlo Heat Tech Human Vending Machine

12/21/2008 05:12 am ET | Updated May 25, 2011

PSFK stopped by Times Square on Tuesday to check out Uniqlo's Human Vending Machine for their HEATTECH apparel line. The booth was set up on a narrow concrete island. There were tons of people already in line to get to the free stuff. Prior to reaching the booth, there was a 'scanning station' manned with a Uniqlo associate with a hand held thermal camera. Each person's heat image showed up on an adjacent screen and identified their core body temperature.

2008-11-20-uniqlo_heattech_5.jpg

After that, visitors proceeded to either a male or female dispenser who were giving away the HEATTECH gear. The reasonably priced line claims to offer warmth from a very thin material. Shirts cost just over $10.

For more photos from our visit, please visit PSFK.com