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David A. Steinberg
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David A. Steinberg is the Chairman and CEO of Zeta Interactive, a Big Data, Customer Acquisition and CRM company that integrates data, technology and marketing services to help leading brands acquire, engage and retain customers. The company’s set of Data, Email, Display, Social, Search and Mobile solutions are used by blue-chip clients such as American Express, The Travelers Companies, T-Mobile, US Airways and Barclays in the US and UK markets. With more than 500 employees worldwide, the company is headquartered in New York City, with offices in Silicon Valley, London, and Hyderabad, India. Zeta was named by Forbes as “One of America’s 50 Most Promising Private Companies” in 2014.

Entries by David A. Steinberg

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect

(0) Comments | Posted December 20, 2013 | 2:52 PM

The holiday season is upon us. It's a time of celebration, family, reflection and a seemingly endless barrage of commercial emails.

If it seems like your inbox is stuffed with more "save 50% today" and "free shipping" messages than usual, you're right. The four most popular days for major...

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How to Make Your Data Actionable: What Big Data Can Do For You

(0) Comments | Posted November 22, 2013 | 2:50 PM

The knowledge that is gained from the employment of Big Data research means very little without an actionable plan to use it. Collecting data from consumers is necessary, but not what will cause a business to see an improvement in its bottom line. The ways in which a company chooses...

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From 'Mad Men' to Digital Scientists: How Big Data Is Shifting the Ad Landscape

(0) Comments | Posted September 13, 2013 | 4:16 PM

The traditional advertising techniques we once knew have changed dramatically in the digital age. Long gone are the days of print campaigns, television ad buys, radio commercials with a call to action like "Stop by today!" as they stand on their own. Like most other things in the world today,...

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Why Big Data Will Drive the Next Big Boost in Productivity Gains

(0) Comments | Posted August 7, 2013 | 6:13 PM

The Big Data argument speaks quite clearly for itself: the better a brand knows its customers, its interaction with those customers becomes more meaningful, ultimately increasing the likelihood that the customer takes some sort of action whether it be a purchase, a positive review, a recommendation or otherwise, and repeat...

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