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David Berri

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Exploitation in College Sports: It's Not Just Football and Basketball

Posted: 04/ 6/2012 6:28 pm

The article was originally published on Freakonomics.com

When we think of money and college sports, we tend to think only about basketball and football. In fact, defenders of the excesses we see in those sports -- with respect to salaries to coaches and university expenditures -- argue that these sports are necessary to support all the other teams universities field. People often argue that outside of football and basketball, athletes in other sports don't generate enough revenue to justify their scholarships.

A recent paper by Leo Kahane (editor of the Journal of Sports Economics) challenges this line of thinking. Kahane's paper looks at college hockey, which will hold the Frozen Four this week in Tampa, Florida (really, Tampa). This is college hockey's championship, an event which doesn't get quite the same attention as the NCAA Final Four for men and women. (Perhaps also because people don't associate hockey with Tampa?)

Before I get to Kahane's study, let me just note a few items from the first paragraph of it -- which I think captures the essence of the college sports business:

  • The NCAA generates a substantial amount of revenue. In 2008, the NCAA had revenues of $4.4 billion.
  • This revenue is used to pay salaries to administrators and coaches: Coaches from the Football Bowl Subdivision -- or FBS -- have an average salary of $1.3 million; while the last NCAA President Myles Brand was paid $1.72 million.
  • A college hockey coach -- Dick Umile of the University of New Hampshire -- is the highest paid state employee in New Hampshire

I would add that in many states one suspects the highest paid state worker is a coach of a college team.

How is this possible? As Kahane notes, the compensation of the people who generate this revenue -- student-athletes -- is heavily restricted. The restrictions -- as past research has indicated -- result in the underpayment of some student athletes (i.e. many are paid less than what they receive in compensation) and much higher salaries for other state employees.

Previous studies have already found evidence for underpayment in college football, men's college basketball and women's college basketball. Robert Brown, who pioneered this line of research, recently updated his study of college football in a paper presented at the 2011 meeting of the North American Association of Sports Economists. Brown's update indicated that in 2005, players eventually drafted into the NFL generated revenues for their respective colleges that ranged from $187,760 to $2.59 million.

Kahane's work applies this same approach to the study of college hockey. Specifically, Kahane's study examines how the revenue generated by college hockey teams is impacted by players who eventually are drafted by the National Hockey League (controlling for factors such as schools size, conference and team quality).

And here is what Kahane found:

Empirical results... showed that top-flight college hockey players generate between $131,000 and $165,000 in added revenues to schools. The NCAA reports that the average value of an athletic scholarship for 2008 is between $14,000 for in-state public schools to $32,000 for private schools (National Collegiate Athletic Association, 2010). This implies that a premium college hockey player generates rents in excess of $100,000 per year for the typical institution.

To put this result in perspective, Brown and Todd Jewell -- in the Journal Industrial Relations -- found that a future WNBA player generated between $38,000 and $400,000 for her respective college team. So it's not just football or men's basketball where we see athletes generating substantial revenues for their schools.

As Kahane notes, these revenues tend to find their way into the pockets of the coaches. To illustrate, Nick Saban -- head football coach at the University of Alabama -- recently signed an extension that will give him $5.62 million per season. Saban just led his team to the BCS championship. New York Giants coach Tom Coughlin also just led a football team to a major championship (the Super Bowl). He is finishing a contract that paid him $21 million across four years (signed after he won his first Super Bowl title), so Saban's contract with Alabama is comparable to the upper echelons of NFL coaching.

As sports economist Andrew Zimbalist has noted in the past, this doesn't make a great deal of sense. The NFL only has 32 teams sharing at least twice the revenue generated by all NCAA sports (the NFL generated about $9 billion in revenue in 2010, about twice what Kahane reports the entire NCAA generated in 2008). Not only does college football generate less revenue, there are far more teams claiming a piece of the pie (there are more than 100 FBS schools). So the revenue per team in the NFL dwarfs what we see at the college ranks. And yet, the salaries of top coaches in both places are similar.

How is this possible? Coughlin's players face far fewer salary restrictions. Consequently, Coughlin's pay -- as a share of organizational revenues -- is far less than Saban's salary.

And this should be remembered next time you hear someone with the NCAA tell us they cannot afford to pay the players. The coaches and administrators all financially benefit from this current arrangement. Given that people respond to incentives, we should not expect coaches or administrators to voluntarily give up their pay to compensate the people who make that pay possible.

 
 
 
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The article was originally published on Freakonomics.com When we think of money and college sports, we tend to think only about basketball and football. In fact, defenders of the excesses we see in ...
The article was originally published on Freakonomics.com When we think of money and college sports, we tend to think only about basketball and football. In fact, defenders of the excesses we see in ...
 
 
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07:51 PM on 04/10/2012
The players are paid! Free room and board, education, and no decade-long student loan debt. I think that is enough.
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BigBearcatBill
This is the real Bearcat - a Binturong
05:22 PM on 04/08/2012
Unless a bunch of the big programs get caught all at once with major violations like the one SMU got in the 80's which was very deserved per the ESPN special on it that details the coverup and amound of corruption leading all the way to the governors office, then things won't change. State universities could make laws like the top coaches of any sport cannot make more than say the campus president, which definitely is enough to live on at about 500K/year at big schools plus they can write books or have camps, market products on TV, etc. however private universities would have to be forced by NCAA to do this because state laws likely would be only for public colleges. The only choice other than this that again won't happen unless about 10 "1980's SMU level" violations got caught at the same time and congress acted is doing what baseball did from the start and that is have a serious Minor League system so their players can avoid college and just go into pro baseball out of high school. That would mean a Minor League pro football system which is kind of developing on its own with little help from the NFL with the UFL. I think that would be great, get kids that won't study anyway straight into a pro system, why risk the colleges' reputations and integrity from the start. Colleges could still have football, just more like NCAA baseball and less like pro sports.
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Captai
Get out while you still can!!
03:38 PM on 04/08/2012
Exploitation in all things and all ways is a core DUHmerican value.
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Shadow Diver
When The Going Gets Weird, The Weird Turn Pro
11:54 AM on 04/08/2012
It is time to re-assess the NCAA. Slave labor by athletes, while the schools makes 100's of millions and the NFL and NBA get free minor league type teams.

What is worse is when a teams Head Coach is caught breaking the rules, the school gets hit with sanctions keeping the team out of post season play, while the coach just moves on to another school, leaving the kids screwed.
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doughnut70
05:30 AM on 04/08/2012
No one ever seriously argues that they can't afford to pay players. What they do argue is that competitive sports fills an academic need and just as most schools give scholarships to top musicians or actors or public speakers, they also give scholarships to top athletes. But if someone thinks players should be paid, no one is stopped from forming their own league and given what you perceive as the injustice of the situation, it should be easy to outrecruit colleges for top players and to get TV ;networks to pay for your games. But the truth is that there is no comparison between college and professional sports. People watch the college game to support their favorite school by and large. It's a different motivation.
03:49 AM on 04/08/2012
well when i wanted to do some fencing at college I wasn't all that welcomed by the players and the coach because I was not an official NCAA athlete.
All I wanted was some good competition, all they wanted was to stay on the team and the scholarships.
so they asked me after a while not to attend practices.
I cannot blame them
things are so competitive and the money, even for fencing, are good
07:52 PM on 04/07/2012
The NCAA schools are allegedly "non profit". So, from the goodness of their hearts College deans allow amateur students get a "free education" while they line the pockets of these supposedly good heart coaches who probably don't teach a class.
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07:36 PM on 04/07/2012
If sports were critical to learning then Cal Tech would have the best teams.

It would be better for higher education if sports programs were simply closed down - they add nothing to learning.
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independentvoter007
God bless America
12:01 AM on 04/08/2012
what would happen to all the kids who didn't have the grades to get into college. Mostly poor minorities. Sports are a way out of poverty for them.
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11:44 AM on 04/08/2012
Sports are a way out in the same sense that show biz is, its all a joke and an illusion.
The small percentage of people that can succeed in sports or acting are just too small to actually give people a way out of poverty.
If the kids are not learning academics while pushing the competitive nature of sports, they will not have that skills that would let them work even with a college degree.
After all, if they couldn't make the grade to get into college, shafting academics won't all of a sudden teach them and bring them to a level that is acceptable for a college graduate.
Sports are a distraction and keep people down. If your only hope is "I'm going to go to college to be a basketball player" than this system won't work.

If you think you are right, I'd love to see some statistics on the matter. What is the employment stats for people who got buy on an athletic scholarship?
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OneTop
Uh, is that a beer hall?
02:18 PM on 04/07/2012
""And this should be remembered next time you hear someone with the NCAA tell us they cannot afford to pay the players. ""

It's all part of the same paradigm that brought us such stark extremes in income inequality over the last 30 years. It also generated the worst economic collapse in over 80 years, massive dot.com and housing bubbles and the current economic malaise we are currently living through.

It can all be traced to the rise of the neo-liberal economic ideology (aka Reaganomics, trickle-down, supply-side, Friedman, Chicago school) where the market is everything.

The cult of the CEO/Head coach who is mysteriously solely responsible for generating such wealth for the investor class that he/she should be showered with riches at the expense of the working class.
Schools BofRegents are populated with the 1% business class who cannot see the world in any other way, promote this behaviour and the belief that the most valued person in school / State is a head coach.

Universities have become an extension of the private-market paradigm, as such it is the same reason higher education is over 6 times more expensive today than it was 30 years ago in (adjusted for inflation, i.e. real terms). There is over a $trillion in student loans to prove it.
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gateking
02:52 PM on 04/07/2012
Most economists conclude that college is much more expensive today because of the spread of loans, especially government backed loans.
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ydrittmann
Vitter patronizes women.
07:16 PM on 04/07/2012
Look how much of that money has gone into inflating administration salaries. http://www.usnews.com/education/articles/2009/01/15/the-surprising-causes-of-those-college-tuition-hikes
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11:48 AM on 04/08/2012
Economists are fools that cannot see beyond the bridge of their noses.
Its the same with every discipline, you think so much in singular terms that the interconnectivity of life is ignored.
I mean, how else did economists come up with the idea that people are necessarily rational being looking for self interest, and therefore the neoliberal system is going to work with an invisible hand?
I mean, those are claims about psychology, philosophy, sociology, etc. Why do they think they can make claims like that?
They cannot, all they can do is talk numbers. Arguing about human nature is BEYOND their scope as economists. Hell, advertising and marketing folk have a better understanding of the irrationality of human nature than economists do because they work directly in the field that unites business and psychology.
So no, I wouldn't trust economists to consider the socital benefits of government backed loans.
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Marcus Luther
12:43 PM on 04/07/2012
The value of the college "degree" is going down in comparison to the product; that is, it is much more important that an individual is able to acquire skills that will allow the individual to market himself/herself and get a job. Gone are the days in which a college degree lands one a job.

I point this out because varsity D-1 athletes do not have the same college experience that other students do. While they may receive the same degree, they spend exorbitant amount of time practicing, training, lifting, traveling, etc.; tutoring does not make up for all of that. Their degree is then--in comparison to students able to thrive in college, pursue extracurricular activities and leadership, take internships and study abroad--worth less. Athletes sacrifice a great part of their college experience to work without adequate compensation.
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doughnut70
05:32 AM on 04/08/2012
That is why there is supposed to be a limit on how much time athletes practice. The real problem is that no one enforces NCAA rules because everyone thinks they can be clever and get away with it. When Michigan didn't go on probation a couple of years ago for practicing too much, there should have been a public outcry, but no one stood up.
ThatsTheTheWayItIs
religion, ideology, partisanship are delusional
10:45 AM on 04/07/2012
Just because something is unfair does not make it illegal, or laws against it constitutional.
09:47 AM on 04/07/2012
Did I miss the part in the article where it says these athletes are having guns put to their heads and being forced to play?

Plus, the author leaves out a few things about the compensation they receive, such as room and board, free meals and all the tutoring they need. Plus, the education they are supposed to be receiving will reap them benefits in increased salaries for the rest of their lives.
08:10 AM on 04/08/2012
And to mention: girls! Girls! Girls girls!! Girls all over da flo!!!
08:11 AM on 04/08/2012
And not to mention: girls! Girls! Girls girls! Girls all over da flo!
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rip15
Card Carrying Contrarian
12:02 AM on 04/07/2012
FORGET PAYING COLLEGE ATHLETES! Let the NFL and NBA administer their own minor leagues.Let REAL student athletes compete in college. College baseball and hockey are not as corrupt as Football and Basketball because some athletes actually skip the pretense of being students and go straight into the minors. I also think it's ridiculous that my tax money goes to pay the salaries of coaches at our state universities. Those of us residing in Missouri have had little return on our investment in the major college sports.
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Shadow Diver
When The Going Gets Weird, The Weird Turn Pro
12:00 PM on 04/08/2012
MU makes millions off of its football and basketball program. Coaches salaries come out of those monies. Get real.
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rip15
Card Carrying Contrarian
11:00 PM on 04/10/2012
Wrong. Several studies have been done showing how expensive college sports(especially football)really are.Read"the business of sports" by Scott Rosner and Kenneth Shropshire.Read Curtis Eichelberger's column Dec. 22,2010 in Bloomberg news entitled"college football winners still lose as bowl costs exceed payout"
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BigBearcatBill
This is the real Bearcat - a Binturong
11:09 PM on 04/06/2012
I would blame the college coaches salary BS on republican corruption affecting it over last 50 years. If democrats were in control and could have limited the pay, they would have never let a coach make more from the university than the highest paid staff or professor. That would set it about $500k/year on the average for bigger universities if I remember appx univ presidents salaries. That will also help avoid the Coach is more powerful than the univ President problems like what happened at Penn State for the worst case example with Paterno becoming godly powerful and untouchable.
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ydrittmann
Vitter patronizes women.
07:22 PM on 04/07/2012
Bobby Knight threw food into the face of he President of Texas Tech University IN PUBLIC and wasn't fired.
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Shadow Diver
When The Going Gets Weird, The Weird Turn Pro
12:01 PM on 04/08/2012
He did a lot worse than that.
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MyNameIsJames
What should a person say in their micro-bio
08:36 PM on 04/06/2012
I am glad that you are pointing this out. In addition to being highly exploitative is is racist. The Black athletes in football and basketball basically underwrite the entire athletic departments and many of their elitist sports. The sports that cannot support themselves are overwhelming filled by White middle class kids. Yet the money makers are the most vilified and despised group on the campus.
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11:55 AM on 04/08/2012
Dude, thats called taxes.
When the 1% has the most success and pay for the poorer people to live, that is normal.
When they whine that they are the most attacked but contribute the most, we tell them to suck it up.
You get the same, suck it up.
If basketball does better than say rowing, than basketball is going to pay for rowing and the rowers will look down on the basketball team because they feel neglected by their success (as in, even with the equalization through tax they are still shafted in terms of attention and recruitment).
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MyNameIsJames
What should a person say in their micro-bio
01:54 PM on 04/08/2012
It is not called taxes and the analogy does not match