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David Gorshein

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'It Gets Better' on Cable, with Commercials

Posted: 02/24/2012 7:29 pm

I have long admired Dan Savage's advice, especially to struggling queers. Like Kate Bornstein's advice to Teens, Freaks and Other Outlaws, Savage's advice inspires me to keep in mind the invisible struggles of non-conformers. I have also found daily inspiration in the viral responses to Savage's (and Terry Miller's) "It Gets Better" campaign. It is revolutionary and empowering to watch videos on demand in which, as Chris Rovzar wrote in 2010 in New York Magazine, "grown-ups ... tell gay kids that things will be easier in the future, when they are out of school, or when they are simply older and more comfortable with who they are."

While the "It Gets Better" campaign initially intended to represent happy and adjusted older queers to struggling younger queers, the campaign evolved to encourage anyone to tell a struggling person that the future will be easier and more fun than the present. Since its inception, more than 40,000 videos have been uploaded onto the "It Gets Better" archive. Many videos feature the confessional testimonies of celebrities such as Ellen DeGeneres, politicians such as President Obama, and institutions such as Google and UCLA.

Earlier this month, when MTV and Logo began airing commercials for the "It Gets Better" special, I was worried about the transition of the YouTube phenomenon to cable TV. After watching the special, which debuted Feb. 21 on both channels, I am surprised and moved. The tone of the "It Gets Better" videos gave way to a beautiful rendition of documentary television. The stories centering on three distinct individuals overlapped -- in ways they virtually couldn't in the past -- as the program captured the momentous tone and translated it into good and important TV.

Reality shows such as Big Brother and scripted programs such as Modern Family have canonized the use of the confessional shot, in which cast members seem to answer questions honestly and reveal their truest inner monologues. The "It Gets Better" special, in its incorporation of these familiar techniques, enhanced the urgency of the standard YouTube direct-address format. In this way, the televised special gave us unprecedented access to Greg, Vanessa, and Aydian, who bravely shared their stories. The televised edition strategically incorporated important facts -- such as the number of churches that "accept LGBT" congregants, and the percentage of teenagers who become homeless after coming out. These interpretations also connected the stories to a social context, which often remains abstracted in the virtual realm.

In many of the YouTube videos, "It" is said to get better when the one struggling leaves the oppressive social context. One of the surprising strengths of the cable broadcast is a complication to this solution. MTV and Logo presented the situations of all three narrators in their human messiness, as well as in human strength.

Some so-called liberal critics of the "It Gets Better" project have pointed to the name of the campaign as a potential weakness in its ideology. As Rovzar reported when the initial videos surfaced, it's "It Gets Better," not "Here, I'll Make It Better." The premise of resignation, in this critique, relies on both hopeful futurity and the presumed endurance of homophobia.

But as I watched the credits at the end of the cable TV special, I was pleased to see a person featured in a YouTube square, top left of the screen, who confessed in front of a rainbow flag: "It kinda doesn't get better. You get stronger."

 

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HUFFPOST SUPER USER
J Rupel
Wake me up when November comes...
05:03 AM on 02/27/2012
Do any papers still carry Dan Savage? The AV club used to but I think they finally gave up. He pretty much wrote himself into irrelevance by giving up on advice and instead making every column a rant about gay marriage. Good to see him turn to ventures more appropriate to his obsessions.
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andvoodoo2
My micro-bio is teeming with biodiversity.
01:54 PM on 02/25/2012
I watched the show and I liked it. The more stuff like this we see on television, the easier it gets for everyone who is seen as "different".

I grew up in the 60s. Kids today have it SO much easier.
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HUFFPOST SUPER USER
raker
08:37 AM on 02/25/2012
I think It Gets Better will have impact only if its meaning remains specific. Things "get better" when people leave, as the writer says, an oppressive social context. The feeling of not fitting in in high school, of being abused by family and schoolmates for being gay has been shared by many, and it is a finite, short-lived thing. It may feel like a trap because, being a minor and having no choice but to stick it out it is a kind of trap. But it ends after leaving home.

If people make It Gets Better about cheering up every discouraged person, it becomes some lame everybody-gets-a-trophy kind of thing and no one will listen to it. Not everything gets better, but the isolation and misery experienced by gay teenagers absolutely does end, and life gets better practically overnight.
02:07 AM on 02/25/2012
It does get better once you learn that life will send you blows that seem to come from nowhere but as long as you hold your head up and are not ashame of who you are it does get better not easier but better and we need to understand that there will be trials and tribulations but that is so we will grow as a person and learn to except who we are and the people around us as who they are.
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dbrockskk
09:52 AM on 02/25/2012
"ashamed" "accept"
HUFFPOST SUPER USER
inapickle
10:51 PM on 02/24/2012
I think the It Gets Better name works because this is primarily aimed at teens and all teens (regardless of orientation) need to hear that. There is nothing that can make the teen years wonderful and agony free. They are a tough time for everybody and can be excruciating for kids who are 'different' in some way. The concept of just getting through and knowing that there is a better period of life coming your way is important.
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StevenWells
Objects in the avatar are larger than they appear
08:19 PM on 02/24/2012
I rather liked the way Michael Lucas put it right here on HP some months back:

"It gets better" is a nice but passive sentiment; it's not enough. Courage is contagious: Come out, go out and help make it better.
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andvoodoo2
My micro-bio is teeming with biodiversity.
01:52 PM on 02/25/2012
Remember, the target audience is teens and for teens, it's hard to be couragious when everyone around you sees you as different.

I think the campaign is trying to keep kids from taking their own lives before they get old enough to see the world as a whole and not just as their pain.
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StevenWells
Objects in the avatar are larger than they appear
02:26 PM on 02/25/2012
Fair enough. I took Lucas' message not as a substitution for "It gets better," but simply an extension of it.

It recognizes that some of those very teens will - once out in the "real world" - soon have both the opportunity and the ability to ease the way for those following them. Likewise, we who are already there may not be the target audience to whom the campaign is directed, but we're aware of its message and are in a better position than anyone to exercise that ability and opportunity.