David started his career as a strategic planner in advertising. Over the last 12 years he worked at agencies including Rainey Kelly Campbell Roalfe and Fallon on accounts in the UK, Europe and Asia. Perhaps his biggest claim to fame was masterminding the campaign which transformed perceptions of Skoda. In 2006, he worked with The Climate Group, Tony Blair and a coalition of Britain’s top brands to create the Together campaign, which launched in April 2007. The campaign saved 500,000 tonnes of CO2 in its first year in the UK and he is now leading its international roll-out to the U.S and Australia with China to follow soon.