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David Hessekiel
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After working as a journalist, publishing executive, marketing agency “suit” and dot.commer, David Hessekiel “found himself” professionally when he focused on helping businesses and nonprofits do well by doing good. He’s the founder and president of two innovative companies serving companies and causes:

Since 2002, The Cause Marketing Forum has empowered thousands of executives to achieve greater cause marketing success through its conferences, webinars and online offerings. CMF provides cause marketers with practical knowledge, valuable connections and recognition for outstanding accomplishments.

The Run Walk Ride Fundraising Council has made a similar suite of offerings available to leaders of athletic event fundraising programs since 2007. The council’s annual ranking of America’s top thirty “thon” fundraising programs has become an eagerly awaited industry benchmark.

The recipient of a BA from Wesleyan University and an MBA from the Stanford Graduate School of Business, David lives in Rye, New York with his wife Andrea and their two daughters.

Entries by David Hessekiel

Good Works! Let's Encourage Companies to Do More of It!

(0) Comments | Posted May 30, 2012 | 11:06 AM

Cartoonists often portray tiny devils and angels whispering into the ears of their characters to symbolize the good and bad impulses that influence our decisions.

Marketers are keenly aware of the struggle between our virtuous and darker instincts. Historically, the vast majority of campaigns have been designed to appeal...

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Generating Profits, Social Impact and Smiles

(1) Comments | Posted January 12, 2012 | 7:00 AM

Way back in 1959, R&B singer Lloyd Price released his biggest hit, a song called "Personality," in which he explains that he's hopelessly in love with a girl because she's got such personality. (Click here for a refresher.)

Me, I'm a fool for entrepreneurs who build joyful brands...

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Companies and Causes Need Each Other Big Time

(0) Comments | Posted January 3, 2012 | 1:29 PM

It seems hard to believe, but 10 years ago the mere mention of marketing elicited frowns from many people I met working in nonprofit organizations.

Many traditionalists acted as if marketing was dirty, a practice bordering on deception, a deviation from "pure" mission-driven work. (Direct mail fundraising was tolerated because...

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