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David Katz, M.D.

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Toil, or Tirade? Hard Truths About Hype

Posted: 04/26/2012 7:55 am

Here's a dual-choice question about making a fortune in a relative hurry -- which do you think works better?

A) A hard toil with the truth
or
B) A well-timed tirade?

Here's another related question: Which is more likely to put you on the fast track to fame?

A) Dispensing a genuine dose of useful information
or
B) Hard-boiled hype

I'll go with tirade and hype for a quick million and national TV coverage, Bob...

Too often, I think, even here on The Huffington Post, that's the answer people choose.

The temptations of hype and tirade are obvious, but ultimately you are victimized by them. Distortions and exaggerations can mutate even genuinely useful information into nonsense. In the aggregate, the propagation of hype and propaganda dilutes "information" in such a vast sea of misinformation, it becomes nearly impossible for anyone to find the reliably true.

The flu vaccine is certainly not an attempt by the CDC to carry out genocidal population control -- but make the unfounded assertion that it is, and it's apt to go viral. So is the claim that sugar (or at least fructose) is a poison; in fact, it has. So has the contention that statin drugs represent a pharmaceutical industry conspiracy, intended to bilk the public of both money and health.

Tirades are, by their very nature, apt to gain a lot of attention and "go viral." They are dramatic. They are extreme, provocative, and full of intrigue. Hype sells. Unfortunately, much of the time -- it is wrong.

The allure of the counter-culture tirade is not new. Just look at what it did for Dr. Robert Atkins, for example, in the mid-90s -- despite the fact that at that time, any nutrition professional with half a wit was already advising against excesses of refined starch and added sugar as well as harmful varieties of fat. And despite the fact that both lentils and lollipops are sources of "carbs," and lumping them together is a classic case of baby and bathwater for anyone who bothered to think about it. Others have caught the same wave since, including Gary Taubes, Arthur Agatston, and most recently the increasingly scandalous Dr. Pierre Dukan.

The issue here was never whether it made sense to cut back on refined starches and added sugars in the diet. As noted, that was a well-established truth and remains so today. The issue was that this tried-and-true advice is moderate, and thus dull. The wild exaggeration that distorts truth into falsehood -- that takes "cut back on starches and simple sugars" into the realm of "don't eat fruit" -- is the attention-grabber.

There are many such waves -- and the temptation to surf hyperbole and iconoclastic conjecture to fortune and glory is very widespread. It's all for you, of course. You are on the beach, picking your favorites. Enjoy the show -- but caveat emptor!

Those inclined to stoke the flames of conspiracy theory outrage as a matter of routine will tell you, for instance, that Big Pharma is evil. That docs are always on the take, and out to make a buck -- and if at the expense of their patients, no problem. That the leading causes of death are unknown, ignored, neglected, or denied by we ordinary mortals -- and are addressed correctly only by the rare, renegade geniuses who grace these and like pages -- and the morning news shows- with their insights.

In this world of righteous indignation, evidence that statin drugs can increase diabetes risk in women is not a mere proviso about their use -- it is an indictment of the whole medical system. It's evidence that statin drugs should be abandoned -- and Big Pharma indicted yet again. The possibility of side effects from vaccines is not a reminder that everything in medicine is about risk/benefit ratios, or that everything in life involves trade-offs -- it's an indication of some nefarious cover-up.

But before you buy in to the next great conspiracy theory, and even as you read this -- pause for a moment, and take a deep breath. You live in the real world. Do you know a lot of people who are purely good, all the time, or purely evil? Is every situation perfectly divided into right/wrong, bad/good -- or do you encounter some shades of gray from time to time?

The easiest kind of opinion to make famous is an extreme opinion. By their very nature, the most outlandish claims are the ones people are most likely to remember, and pass along. Combine dramatic content with repeated exposure, and you have a potent formula for widespread conviction. But remember that at one time, everyone believed the sun revolved around a flat earth.

During the Spanish Inquisition, any wild claim of heresy quickly spread -- and became conviction. During the McCarthy era, any wild claim of communist sympathy did likewise. And let's recall but not dwell on the wild and extreme claims about groups of people that have justified every imaginable horror from slavery to the Holocaust.

Extreme positions are rarely right, and can be extremely dangerous. Repeating something often and loud does not make it true.

Perhaps it's the dualism imparted to us by our religions -- good and evil, god and devil, heaven and hell -- that make us look for such extremes in the world around us. Maybe you'll find one if you look hard enough -- but they are rare. The best of people can be bad at times, the worst of people may have some redeeming trait. And the notion that science is evil and nature benevolent is utterly benighted nonsense.

The particular inspirations for this column are many and varied and span years. Recently, I have been goaded to passion by excessively extreme positions about sugar, statin drugs, and vaccines -- to name a few. In general, over my 12 years directing an integrative medicine center, I have witnessed up close and personally the danger of unfurling the conspiracy theory flag too readily. Many of the patients who come to our center have a strong, intrinsic distrust of drugs -- yet will readily take a "natural" supplement cocktail without even knowing what's in it.

I suspect, as I write this, that I am quickly turning myself into a human punching bag. With some vague hope of avoiding that fate, I would like to establish my personal position and bona fides. Maybe this will dissuade some few of you from calling me names that would make my mother's hair fall out.

I do, indeed, direct an integrative medicine center -- working side by side with naturopathic physicians. We like to avoid drugs, and help our patients do so as a matter of routine. One of the more common reasons people come to us is to learn how to use lifestyle as medicine, and stop relying on pharmaceuticals.

But we also acknowledge that drugs may at times be needed, and that "natural" doesn't mean safe. Botulinum toxin is natural. Rattlesnake venom is natural. Smallpox is natural; and the vaccine that eradicated it represents science at its best.

Our attitude at the clinic is: We don't care if a product comes from a test tube, or a tree leaf. We care if it works. We care if it's safe. We care if it's the best thing for a given job in a given patient. And we encourage our patients -- sometimes, but not always with success -- to believe the same.

I am, as well, the president-elect of the American College of Lifestyle Medicine. For me, the name says it all: Lifestyle IS the best medicine. I have espoused that for two decades, and do all I can, every day, to help people make better use of feet and forks, and less use of medications.

But until better use of feet and forks prevails, a whole lot of people do have use of medication -- and often, it is life-saving use. The statin drugs are a case in point. True, they have been associated with an increased risk of diabetes in women. That's important, and deserves attention. But when the attention is distorted, it becomes the tail that wags the dog.

What's the dog? For starters, a recent meta-analysis that included data for 40,000 women showing a decisive reduction in all-cause mortality with statin use compared to placebo. Other such reviews in tens of thousands show mortality reductions in both women and men.

And no, by the way: I don't have stock in any pharmaceutical company. I don't take or routinely prescribe statins -- although I do prescribe them occasionally. I am NOT on the payroll of any pharmaceutical company.

Such knee-jerk criticisms populate HuffPost commentary routinely. My skin is thick and my mission is clear, so they don't bother me- but I bet they dissuade a lot of others from risking the truth. The truth can be rather thankless toil. And all such rush-to-judgment diatribe serves as positive reinforcement for the distortions that foster fame, fortune, and folly.

There are, from time to time, genuine conspiracies -- it is naïve and perilous to think otherwise. But it is also naïve and foolish to think that those with a chip on their shoulder, an axe to grind, a fortune to make, or fame to grab will reliably provide a balanced perspective and look at issues from both sides. Generally, they avoid the middle path like the plague -- because the truth that walks there is not nearly as sexy, or as virally infectious, as the exaggerations off to other side.

Which is probably why this piece will evoke some combination of opposition, shoulder-shrugging, and yawns. Perhaps I should have said, "News flash: Buying into conspiracy theory and hyperbole will cause brain tumors and your eyeballs to catch fire!"

Tempting. Just not true.

-fin

Dr. David L. Katz; www.davidkatzmd.com
www.turnthetidefoundation.org

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Here's a dual-choice question about making a fortune in a relative hurry -- which do you think works better? A) A hard toil with the truth or B) A well-timed tirade? Here's another related question...
Here's a dual-choice question about making a fortune in a relative hurry -- which do you think works better? A) A hard toil with the truth or B) A well-timed tirade? Here's another related question...
 
 
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01:11 PM on 04/30/2012
I would say that Gary Taubes is more B ("Dispensing a genuine dose of useful information") than A ("Hard-boiled hype").

If objectively and independently reviewing decades of research and coming to a conclusion that was accepted for most of the 19th century as truth on an anecdotal and evidentiary level (refined carbs/sugars drive insulin drives fat, keeps you fat, and drives the metabolic syndrome) is "hard-boiled hype" rather than scientific fact (and therefore, according to you is NOT useful in combating the diabesity epidemic), what is a "genuine dose of useful information?"

We now have a situation where 66% of American adults and nearly a third of our youth are overweight or obese, possibly due to the effects of hyperinsulemia and insulin resistance on the regulation of their fat tissue, that puts them at an increased risk for nearly all major chronic diseases. And we know what drives insulin: primarily carbohydrates (fat has no effect) and the more refined the carb, the worse it is. This is not controversial - look up adipocyte in any biochemical/human physiology textbook, and has been known for 50 years.

How is this NOT a vitally important fact that all Americans should understand? Enlighten me. Based on this article, I would classify you as type B (hype), not A (truth).
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OtayPanky
You're welcome
02:45 PM on 04/28/2012
Blogger: Here's a dual-choice question about making a fortune in a relative hurry -- which do you think works better?

---

I'll take WHAT IS THE SECRET for $800, Alex.
11:40 AM on 04/28/2012
So you claim to want to dispel controversy yet write an article wrought with it? Saying people like Dr Atkins and Gary Taubes are alarmists while saying you work with naturopaths and don't like prescribing statins. Citing meta-analysis of data that you didn't bother to tell us from where it came? Dragging all skeptics through the mud with an argument akin to the pharmaceutical industry is too big to lie? Tell me doctor, if everything is so great, why are so many people fat, unhealthy, diabetic and stricken with heart disease?
This article is just down right shameful. Rather than being part of the problem, you might consider stepping aside and letting someone else have the space here to post. Someone who can be objective and understands that there is indeed something wrong with the food we eat and the drugs prescribed to treat the symptoms that occur as a result of eating it.
12:23 AM on 04/27/2012
'Our attitude at the clinic is: We don't care if a product comes from a test tube, or a tree leaf. We care if it works. We care if it's safe. We care if it's the best thing for a given job in a given patient. And we encourage our patients -- sometimes, but not always with success -- to believe the same.'
-that about sums it up

I don't agree with all your articles...but I have no arguments on this one. Nice write!
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Chas53
08:57 PM on 04/26/2012
I believe that you are referring to Mark Hyman MD and his "functional medicine" scam.
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03:44 PM on 04/26/2012
Nice article - I am maddened by "binary" arguments as well .

'Nuance' is a dirty word to the simple-minded.
02:13 PM on 04/26/2012
"and the fact that science is evil and nature is benevolent is nonsense..." but that statement is exaggerated hype on your part. I've never heard anyone say that science is "evil."
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weathergirl
loved politics as a little girl!
10:29 PM on 04/26/2012
excuse me, have you forgotten all the hype over "evolution"??? the freak out over the "franken foods"??? global warming and/or climate change???? That is why science is considered evil by people who believe only in black and white! Futhermore, some on the left considered science evil because they only want "natural foods and natural products"! That is one of the reasons we are seeing a resurgence in measles and mumps. Many parents are not having their kids vacinated because of the alleged link between shots in infancy and autism. That is where the science is evil comes from???
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p mersault
02:11 PM on 04/26/2012
"Do you know a lot of people who are purely good, all the time, or purely evil? Is every situation perfectly divided into right/wrong, bad/good -- or do you encounter some shades of gray from time to time?"

The issue is incentives not an inherent notion of "good" and "evil" in man. The idea that the health profession has a lot of "evil" is not based on a person's character, it's based on how the incentives are set up and the associated costs/benefits evaluated by its participants. An argument against health professionals need not be personal, one need only rest on the idea of incentives to get a sense of where the ratio shakes out.

It also doesn't help that doctor shopping is rampant, places like Florida are open markets for pharmecueticals, and professors at the largest medical universities are also on the pharamceutical payroll. It is not just hyperbole, there is indeed evidence to support these notions.
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Deadliftmcgee
04:36 PM on 04/26/2012
Follow the money is as true in medicine as anywhere. It's no conspiracy, for example, that there is a dearth of R&D in antibiotics, simply because antibiotics aren't terribly profitable.
01:19 PM on 04/26/2012
I think there are people who's personality pushes them toward conspiracy theories. It seems to me that they like the feeling of power that comes with "special knowledge" of some event or trend. This special knowledge is generally made up by people trying to sell books. I also think the media doesn't do a good job presenting scientific findings. If a single study says "X reduces cholesterol" it will get headlines and will be treated like a new science fact, when in fact it may really just the first step in a long process to understand something. Science is not a set of irrefutable facts, its a process based on observation.
04:17 AM on 04/27/2012
All I can say is that there seems to be an aweful lot of them around. And provided that it is a conspiracy theory they will believe any lunacy.
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darquelourd
You Get What You Play For
12:05 PM on 04/26/2012
I thought we all agreed NOT to agree!

Get with the program, Doc :)
I-US
Beware the monsters lurking in word swamps.
11:33 AM on 04/26/2012
Well-written and timed article. I've said it before, but the internet reanimates the town square where any charlatan can hawk his or her wares (in this case, diets) to the detriment of individual health and well-being. It's absurd to conflate brown rice with Twinkies or quinoa with Twizzlers, but that's exactly what's been going on.
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Iatros78
Science is the consensus of expert opinion
11:08 AM on 04/26/2012
BigPHRMA has obviously gotten to Dr. Katz! Medical science confuses me and I have no conceptual basis for evaluating health claims reported in the media. It just seems like medical science says so many contradictory things, at least the media presents it that way. As a result, I just pick what appeals to my personal prejudices and reject the rest. Isn't that how science is supposed to work?
11:02 AM on 04/26/2012
Pot calling kettle! There is a lot of hype in this article. Do you think we are that ignorant?

Dissing other professionals in your profession because you don't agree with their research is simply immature. Why not invite Taubes for an honest, respectful debate rather than use a public forum to tear him apart. I think you have some valid points that you espouse, but I certainly don't think you are the holy grail of truth.

You vehemently go after Atkins any chance you get. You forget the fact that he has helped countless people to get healthy. Don’t agree with his methods, fine. But you cannot deny the fact (well, of course you can, you are you) that he really believed in what he was preaching—as do you—as does Taubes. I don’t think any of you are out to hurt anybody. I do think you have different approaches to what you deem the ideal. Get over it.

I lost some respect for you because of this arbitrary tirade.
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Deadliftmcgee
11:24 AM on 04/26/2012
Indeed. And there's this gem:

"And despite the fact that both lentils and lollipops are sources of "carbs," and lumping them together is a classic case of baby and bathwater for anyone who bothered to think about it."

Straw man much? Anyone who is a conscientious omnivore, or even on a paleo/primal diet, doesn't count the refined sugars of a lolly in the same category as, say, broccoli rabe.
I-US
Beware the monsters lurking in word swamps.
11:35 AM on 04/26/2012
You missed the point. The paleo/primal diet eschews beans and lentils as a Neolithic agent of disease, which is utter nonsense.
I-US
Beware the monsters lurking in word swamps.
11:29 AM on 04/26/2012
Gary Taubes isn't a medical professional, so he is not a peer of Dr. Katz.
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sabelmouse
i love to tumble , ask me why .
12:53 PM on 04/26/2012
no, most doctors no nothing about nutrition.
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elcerritan
My bio is not micro
12:15 AM on 04/27/2012
Taubes does have a science education, however, and knows MORE about nutrition than Katz.
11:02 AM on 04/26/2012
You were pretty quick to dismiss Gary Taubes in a way that suggests you've only given his work a cursory review....

He's a three time winner of the National Association of Science Writers "Science in Society Award" He started off writing about bad science in high energy physics before turning to the field of nutrition.

He doesn't recommend a specific diet in his book "Good Calories, Bad Calories: Fats, Carbs, and the Controversial Science of Diet and Health." Instead, it's a sustained and well-researched argument that there has been a lot of bad science in nutrition research that has ultimately led to a lot of bad policy recommendations and medical practices.

He illustrates why the dominant hypotheses in nutrition policy are failed hypotheses from a scientific point of view, and suggests there is another hypothesis that the available body of scientific research suggests, and that alternative need to be tested.

It took him five years to research and write the book, as he looked at the methodologies, not just the conclusions, of all the obesity studies and experiments that had been published.

You may not agree with his perspective for whatever reason, but if you look at his work, you will at least be able to see that he belongs in the "hard-toil with the truth" not the "tirade" category.
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HUFFPOST BLOGGER
David Katz, M.D.
Director, Yale Prevention Research Center; Editor-
11:53 AM on 04/26/2012
I know his work well, and we have debated him directly. But that he and I disagree is not the point of this column. There is plenty of room for reasonable and well-informed people to disagree.

This column is about hype. The headline that established Taubes' current stature was the NY Times Magazine headline: "What if It's All Been a Big Fat Lie?" (http://goo.gl/tc4Wa). That's hype. So is the argument that 'calories don't count.' (http://www.huffingtonpost.com/david-katz-md/calories_b_1369749.html).

I profess no monopoly on the truth. But I do protest that extreme, hyped up, iconoclastic, counter-culture assertions virtually never lead us toward it.
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elcerritan
My bio is not micro
12:22 AM on 04/27/2012
Actually, "What If It's All Been a Big Fat Lie?" isn't hyperbole but a perfectly reasonable question to ask in the face of the hysterical fat phobia this country has been gripped by since the 1960's. I have French neighbors (who are quite trim and healthy, thank you very much) who think it's completely psycho.
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Chas53
05:02 PM on 04/27/2012
Folks like Ornish, Esselstyn, Barnard and McDougall have actually done the hard work that has conclusively demonstrated the benefits of a plant-based nutrition plan.
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ginadeoliveira2008
Seen a shooting star tonight and I thought of you
01:22 PM on 04/26/2012
Such good post I'm inclined to buying Taubes' book now! Let me read that!
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elcerritan
My bio is not micro
11:55 PM on 04/26/2012
His more recent book, Why We Get Fat and What to Do About It is also excellent and a bit more "accessible" than Good Calories, Bad Calories.
10:29 AM on 04/26/2012
If hyperbole and hype are such a winning tickey Alan Grayson would still have his job.