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David Katz, M.D.

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Reimbursement for Obesity Counseling: So What?

Posted: 12/05/11 08:59 AM ET

Medicare recently announced new regulations that authorize reimbursement for obesity management counseling by physicians. That's good, assuming the counseling is good. We are a long way from being able to count on that, however.

With a nod to my many colleagues who are genuinely expert in weight management counseling, and have long addressed it well -- and especially to those who taught me to do so -- I must acknowledge that the track record for the large majority of our clan is not pretty. Historically, there have been two ways physicians have mucked up weight management counseling: by providing it, and by not providing it.

The problem with not providing it is pretty self-evident. If a patient presents who is clearly severely overweight -- perhaps even huffing and puffing just to settle into the exam room -- not to address it is both ludicrous and an abdication of clinical responsibility. It would be as if a patient walked into the office with a spear sticking out of their chest, and left in the same condition with no mention of it in between.

But bad counseling can be worse than none at all. When the best a doctor can do is blame the victim -- "don't you know that being so fat is bad for you?" -- the net effect can range from an erosion of the patient's self-esteem, to outright estrangement of the patient from the medical system. The former is bad enough -- making a patient feel about an inch tall (note that if height goes down while weight remains constant, BMI actually goes up; talk about counter-productive!). The latter, however, can actually be life-threatening, when patients eschew vital preventive services, such as Pap smears or mammograms, or neglect essential care to avoid the associated denigration. This may sound like melodrama, but I have first hand knowledge of cases in which bad obesity counseling ultimately proved lethal, and other cases in which it was nearly so.

It is in this context that the new Medicare regulations must be assessed. The change is good in that lack of reimbursement has long been cited as one of the impediments to weight management counseling. Extending this line of reasoning, the case can be made that lack of reimbursement means lack of counseling; lack of counseling means lack of experience with, or dedication to, counseling; and lack of experience and dedication in turn mean that such counseling as does occur will tend to be poor. If this were the whole story, then reimbursement might fix everything.

But it's not the whole story. Docs don't tend to get much training in nutrition, and while this has been oft lamented, it is difficult to fix due in part to the intense competition for real estate in the crowded landscape of medical education. There is, it seems, ever more to cram into those four years.

Even if time for robust nutrition education were claimed, it would only be a start. Training in behavior modification also tends to be limited, and would need to be upgraded considerably. Perhaps less daunting than these, additional training would be required for effective promotion of physical activity as well, along with the proper ways to measure and monitor not just weight but body composition.

And because in unity there is strength, approaches to weight control that engage the whole family are best. One person on a diet is weak; a family seeking health together is strong. So good counseling should address all household members, another area in which physician training (with the possible exception of family practitioners) is limited.

Were all such upgrades to occur in medical education, formidable challenges would still remain. The first is obvious: those notorious "15 minute encounters," which are in fact often less, don't allow time for conventional behavior modification counseling even by those who know how to provide it.

The second, obvious to those of us in the medical trenches, is apt to be less so for others. The time-honored adage to describe medical education is "see one, do one, teach one." If trainees don't see their mentors practicing weight management counseling, they will be dissuaded from doing so. Getting beyond the impasse requires concurrent incentives for docs in practice -- which the new reimbursement scheme may provide -- and improvements in training so that the next generation of practitioners can do this job better.

There are ways to address these issues. One is to enhance medical school and medical residency curricula in these areas. That struggle is underway all around the country. Another is to deliver relevant material in time-honored ways, such as textbooks. Yet another is interactive on-line training specific to weight management in clinical practice, and incentivized with continuing medical education credits. CME credits are required to maintain medical licensure, and thus serve as a potent goad.

But even if all of this were to move forward in tandem, physicians would still be struggling to allocate time to weight management counseling and away from other matters. The solution to this is for physicians to initiate the counseling, and then defer to others better suited to address the details. Dietitians are the obvious choice. In some cases, health coaches could play this role as well. But for this strategy to work, there would need to be reimbursement for that counseling as well.

Another, and perhaps even better option, is for clinicians to be able to direct patients into well-established weight management programs. There is a lot to a comprehensive weight management program, and it's unlikely that even a highly skilled and motivated physician could address all of this on his or her own. Two very compelling recent studies (1, 2) suggest that Weight Watchers does a far better job at this than primary care -- so linking the two is attractive. But again, the reimbursement model does not yet correspond.

Another challenging issue is the linkage of reimbursement to outcomes. On the one hand, it is quite appropriate to ensure that we are "getting what we are paying for." And of course, we are paying -- since ultimately, Medicare and Medicaid resources derive from taxpayers. We should all want to know that counseling is actually working.

The danger in this is that weight change is the obvious measure of success, but not the right one. A physician might counsel well, and yet a patient with many other challenges in their life might not comply. Should a physician who takes care of especially challenging patients be financially penalized?

Even more compelling is the fact that two patients might be equally diligent about improving diet and activity, but one might lose weight and the other not -- due to genetic factors and other causes of relative weight loss resistance. Should that good faith effort by physician and patient alike -- an effort likely to improve health even if weight does not change -- be dubbed a failure? Pay-for-performance might more reasonably focus on behaviors individuals do control directly -- such as dietary choices and activity pattern -- than on weight, which they do not.

While good quality counseling may help with weight management, we should not get carried away with that idea. The metabolic complications of obesity are bona fide clinical problems, but weight gain over time is quite another matter. Weight gain is a result of more calories in than out, and that in turn is largely the result of a modern, obesigenic environment and the ways in which a majority of us interact with that environment. It is about daily use of feet and forks. It is about food marketing and food processing; suburban sprawl and drive-throughs; vending machines and video games; long days and labor-saving technology. Medical school does not provide a fix for any of these! The origins of prevailing weight gain and obesity are not clinical -- they are not about physiology run amok- they are societal.

Fixing obesity will thus require a societal response. It will require solutions populating the settings where people spend most of their time, and make relevant decisions about the use of feet and forks -- home, school, and work; supermarkets and shopping malls; online, in church, and so on. Empowering programming can be devised to populate all such settings- and physicians can guide patients to its use. One national physician organization has endorsed a supermarket-based nutrition guidance system to that end. Many more such linkages between enlightened clinicians and empowered patients will help us get to the prize.

So what, exactly, does reimbursement for obesity counseling give us? It can help make physicians a part of a comprehensive solution. Being a part of the solution is far better than being a part of the problem. So reimbursement for counseling is a good start- assuming we can make sure the counseling is consistently good.

But we clinicians, at our best, can never be more than a modest part of the comprehensive solution epidemic obesity requires. We will see the toxic tide of epidemic obesity turn when, and only when, we fix the problem at its many sources in our society -- and make eating well and being active the norm, rather than the exception. When health is found along the path of lesser resistance, rather than the road less traveled.

The promise of that day is great. We have miles to go to get there from here!

-fin

Dr. David L. Katz; www.davidkatzmd.com
www.turnthetidefoundation.org


 

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Medicare recently announced new regulations that authorize reimbursement for obesity management counseling by physicians. That's good, assuming the counseling is good. We are a long way from being a...
Medicare recently announced new regulations that authorize reimbursement for obesity management counseling by physicians. That's good, assuming the counseling is good. We are a long way from being a...
 
 
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HUFFPOST SUPER USER
Gregory Ashby
the health maestro
05:34 PM on 12/12/2011
Dietitians depending on their training can help. But a lot are still of the school that says it all about
calories. Research has shown that there at least 30 biochemical reasons why one can't loss weight.
Some of the main reason are Poor food habits and choices, Stress and high cortisol, Leptin resistance,
Lack of exercise and Vitamin D deficiency. The best choice is a well trained Holistic Health Coach.
http://coreessencehealth.com
07:05 AM on 12/12/2011
It is truly a very good decision by the medicare.Reimbursement is really needed for obesity management counseling by the physician.Thanks for providing this information here.

http://www.fightobesity.net/articles/weight-management
09:18 AM on 12/08/2011
It may be that the slogan, "I bet you can't eat just one" is true in most of our foods we buy from the store. Something makes people want more even if they are full.

My dad used to feed cottonseed meal to our cattle to make them eat more. I haven't looked lately, but the last I knew, most snack foods were cooked in cottonseed oil.

If I cut out all snack foods for a week, then I don't want them.
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HUFFPOST SUPER USER
psnyder325
Yep, I'm a Socialist. Deal.
09:45 PM on 12/06/2011
I do not see a need for doctors to "counsel" overweight patients at all. All that doctors ACTUALLY do is nag patients to lose weight, often missing other health conditions. Most doctors look at someone overweight and immediately make (often false) assumptions about the person and, instead of listening and asking about lifestyle, start to lecture them. Then they blame EVERY health condition on the weight, and often miss other issues that have nothing to do with weight. American doctors are completely OBSESSED with the number on a scale, and miss many other indications of health. So, no, there shouldn't be payment for "obesity counseling," at least not by a medical doctor. If the patient ASKS for help in losing weight, the best people to help are NOT medical doctors, but personal trainers and registered dieticians. M.D.s are good at some things, but counseling (usually) is not one of them. M.D.s also tend to want to give everyone and their sibling a diagnosis. The whole world does need pills and a diagnosis.
09:20 AM on 12/08/2011
I asked for diet pills and the doctor wouldn't prescribe them. I knew a woman who died taking nerve pill. I was given water pills instead because I was retaining water.
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Ranveig Elvebakk
Innovator, author and lecturer on weight and nutri
07:29 PM on 12/06/2011
As far as I am concerned this seems like another nail in the coffin of Medicare. I go to medical seminars where lecturers and audience alike are overweight, medicine-chomping patients. Counsel overweight patients? By writing for, insulin, statins and a a billing code? Where is the measure of efficacy ? Another "evidence based" idea? Other scientist are measured by results - I even lecture myself on occasion, and get run out of town when I tell my esteemed colleagues that diabetes is not an illness, and that these patients don't need medications, they need education. So do doctors.
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William Anderson LMHC
Licensed Psychotherapist, Weight Control Expert
05:16 PM on 12/06/2011
I remember the doctor asking me "What do you think your life expectancy is?"

I was 30 at the time, a bit over 300 lbs. and strong as an ox, on top of the world. I said "Isn't it 72 or 76" ?

He said "Forty......Maybe 35". And with the look in his eye, I knew he was serious, and I believed he was telling me the truth.

That "Obesity Counseling" was more powerful than anything my mother or my wife or a TV ad could have said. Getting doctors to address this issue properly, in each and every exam, is a good idea. It will improve and save lives, I'm sure. And we need a mechanism that insures it is done, proper compensation for the time and attention to it.

Dr. Katz, your thinking here is very good. This doctor told me that he had no idea how to help me, but that I needed to find a way. It may be the best counseling I've ever had. That was 30 years and 140 pounds ago.

As you know, I solved my weight problem when I discovered my solution, Therapeutic Psychogenics, and I've been helping others since.

I know what doctors need to be doing regarding obesity counseling. Please contact me if you get in a position to influence this and you'd like my input.

William Anderson, LMHC
Author of 'The Anderson Method - Secrets of Permanent Weight Loss'
www.TheAndersonMethod.com
03:10 PM on 12/06/2011
The author rightfully presents data which show that the lack of obesity counseling is due to the lack of reimbursement. That is all well and good, but what about the other side of the coin? Maybe the need for reimbursement is an indication that the counseling is too expensive to begin with!

So maybe MDs should lower their cost!

Another commenter makes the point that nutritionists are not reimbursed. This is exactly the case in point. Nutritionists are probably more qualified to give obesity counseling, yet they are excluded from reimbursement!

The conclusion: the government regulations, in this case Medicare, make little sense and hurt people, financially, and health wise.

Sher
http://healthreimbursementaccount.org
03:09 PM on 12/06/2011
Interesting article Dr. Katz, but you missed one possible solution. Let's see, overeating is over doing, right? Over doing is doing too much. Doing too much indicates loss of control. Loss of control indicates loss of will. Anyone connected to addiction yet? While doctors do not have the time and the training to do counseling they do have the practice and the office and the ability to bill. Why not let someone with addiction training (coupled with nutritional knowledge) be employed in the doctor's office?

The problem is a combination of items, including cognitive. Addiction specialists, therapist's, currently get pain very little in most states so doctor's would easily be able to afford their services, especially if they were able to increase the bottom line of the practice.

Add to this the aging population base and new data on seniors coping with addictions (alcohol/opiates) and you may have a reason to re-shape the nature of the traditional doctor's practice.
01:24 PM on 12/06/2011
To continue [since I'm obviously technology challenged], in both arms of the Hopkins POWER trial the physicians played an important role in providing the medical knowldge and motivation for the patients to participate. Accordingly, it would be a mistake to conclude that the physicians do not have an important role to play in achieving results. But as the trial makes pretty clear, given the physicians oversight, they do not need to be the ones providing the ongoing behavior change interventions.

As for the reimbursement implications, since the rule allows for physician referral to other settings, a model in which the physician organization conbtracts for the delivery of the intervention is certainly an option which would seem to be allowed under existing regulation.
01:15 PM on 12/06/2011
Well said Dr. Katz!
01:10 PM on 12/06/2011
this is an excellent commentary, but it seems to have missed the implications of the findings of the NHLBI trial conducted by Johns Hopkins as reported on at last month's American Heart Association Meeting and simultaneously published in the New Englad Journal of Medicine [with a companion editorial]. The findings of the Hopkins POWER trial were that well-trained physicians could help patients achieve a >5% of body mass weight reduction and that patients could with ongoing support sustain that weight loss over a two year period. In a parallel arm of the trial, it was also shown that health coaches using a telephonic and web-based intervention model achieve the same result.
08:37 AM on 12/06/2011
Physicians need to address fatphobia in society, including in their own responses. The fat -- especially those who I call the super-fat -- are stigmatized in many ways, including in doctor's office. Does the doctor have chairs that fit all bodies? Does the doctor have gowns big enough for all bodies? Does the doctor have training that helps her/him understand the medical conditions for all bodies? Are doctors and other medical professionals doing their part to make exercise facilities fat-friendly?

It's interesting that there's a push to cover lapband surgery, but little is done to intervene in the lives of fat people. I know people who would be helped if there was only someone to walk with them, but as far as I know, there are no specialists in exercise for so-called obese people.
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psnyder325
Yep, I'm a Socialist. Deal.
09:50 PM on 12/06/2011
There are plenty of specialists in exercise for those who are larger Americans. But the key thing that needs to be addressed is the assumption that everyone should be a certain body weight and no more. The discrimination that larger Americans face is overwhelming and persistent, and often without any reason. I am overweight.....but work out 5 X a week and would challenge almost any "thin" person to keep up with me. I also eat a very healthy, organic, sugar free, gluten free diet that is better than 90% of Americans eat. But still am not at an "ideal" body weight, and probably never will be, regardless of my good habits. However, my cholesterol is excellent, my heart is that of a 20 year old (I'm 55) and I would challenge any kid to keep up with my stamina. Stop stigmatizing larger Americans! Stop calling us "fat." Stop the rude jokes! Stop calling us "obese." Not EVERYONE needs to be a particular size, and not all of us have "lack of control" or addiction to food.
01:45 AM on 12/06/2011
Wow, powerful article.
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dpkjj
Peace on Earth
12:25 AM on 12/06/2011
I had the same reaction when I got the notice from Medicare. Why not reimburse nutritionists (my husband lost over 30 pounds and kept it off for years with the help of a nutritionist)? Or a dietician or hypnotist or Weight Watchers program or acupuncturist or fitness trainer or any professional who can assist a person in losing weight and keeping it off.
09:40 PM on 12/05/2011
I agree, dietitians should be the ones giving nutrition advice and working as part of a team along with a physician, maybe a personal trainer and a psychologist - a doctor can't do all of this alone. Dietitians are a very under-utilized and under-insured community - most people can't afford to pay out of pocket to get the nutrition advice that so many Americans desperately need. Why is this?
08:55 AM on 12/27/2011
Mandy, As I mentioned above, the reason for not reimbursing nutritionists is the shortsightedness of the government regulations. Another case for less regulations.

Why does the government have to take our money only to later spend the money on the inappropriate services?

For example, me paying into Medicare every year, only to no have funds available later when I need them for a dietician.

Another case for less government.