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David Meerman Scott
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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).

Entries by David Meerman Scott

Presidential Candidates Missing Opportunity to Link Online and Offline Marketing

(0) Comments | Posted February 6, 2016 | 3:34 PM

Living in the Boston area gives me an incredible window into the marketing aspects of the U.S. Presidential election because the candidates with deep pockets advertise on television here and being a political geek, I enjoy attending primary events that are just an hour's drive away. I also poke around...

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Marketing Lessons from Miley Cyrus

(0) Comments | Posted December 11, 2015 | 11:27 AM

I'm a Miley Cyrus fan.

It may seem strange to those who only know of Cyrus' antics as reported by the media outlets that report sleaze in a quest for clicks and eyeballs that a 54 year old man is a fan. But if you really dig into what...

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The Grateful Dead Bids Fare Thee Well to Fans After Fifty Years

(0) Comments | Posted July 7, 2015 | 1:58 PM

This past weekend -- July 3, 4, and 5 at Soldier Field in Chicago -- the "core four" surviving members of legendary rock band, the Grateful Dead, played their final three 50th anniversary Fare Thee Well #Dead50 reunion shows, a celebration of longevity, peace, friendship and love.

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The Power of SlideShare for Generating Attention for Your Business

(0) Comments | Posted January 8, 2015 | 10:13 AM

SlideShare has quickly become a valuable sharing platform that can be more powerful than YouTube or a blog if used well. Most companies don't know about SlideShare as a tool of social sharing or if they do, use the platform as simply a way to pitch products.

As I...

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How NASA Sold Us the Moon 45 Years Ago but Fails to Market Human Spaceflight Today

(2) Comments | Posted July 17, 2014 | 12:38 PM

This week the world marks the 45th anniversary of the Apollo 11 lunar landing, the most audacious and globally significant accomplishment in human history. Sadly, after the Apollo program concluded in 1972, humans were stuck in low Earth orbit for decades and since the final Space Shuttle mission three years...

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Music Genre Mashups Draw New Fans Through Crossover Appeal

(0) Comments | Posted July 11, 2014 | 9:48 AM

Swedish Electronic Dance Music artist Avicii, a popular figure on the global EDM circuit, mixed it up big time with his recent foray into country music. His song "Hey Brother" was big news with both EDM and country fans alike, introducing both to a genre they may have not been...

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Kindle MatchBook Will Cost Me Thousands a Year in Royalties and That's Great

(5) Comments | Posted September 3, 2013 | 5:10 PM

This morning, Amazon announced an October launch of Kindle MatchBook, a new program that will allow people who have purchased print copies of a title to get the same title as a Kindle ebook for a nominal price, ranging from free to $2.99.

As an author,...

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Can the Social Media Revolution Bring Tourists Back to Egypt?

(0) Comments | Posted January 21, 2013 | 1:33 PM

Social media was instrumental in driving the Egyptian revolution of two years ago. In my visit to Cairo last week, I was particularly excited to speak with people about the role of Facebook and Twitter in the Revolution that culminated on January 25, 2011. On the plane over, I read...

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Ridiculous Potential SEC Action Against Netflix CEO Over Facebook Post

(5) Comments | Posted December 10, 2012 | 2:04 PM

The U.S. Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.

The agency says that the update to Hastings' 200,000+ subscribers where he said "members had enjoyed over 1 billion hours in June" violated the SEC Regulation...

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Scott Brown's Intrusive Robocalls Will Hand Election to Elizabeth Warren

(7) Comments | Posted October 11, 2012 | 7:14 PM

I live in Massachusetts, a solidly blue state that doesn't get much attention from the presidential campaigns except for an occasional fundraising trip. I'm jealous of people who live in battleground states like Ohio and Florida because they experience the full force of the Obama and Romney marketing machines. I...

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Electronic Dance Music and Jam Bands Tap the Same Fan Vibe

(16) Comments | Posted July 27, 2012 | 12:04 PM

The music pumps and pulses while tens of thousands of fans all tune into the vibe, dancing, becoming one organism where the line between artist and audience blurs. Each set is different, created for the time and place, taking advantage of the collective mindset of moment. Electronic Dance Music has...

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Penn State University: Poor Crisis Management And Social Media Skills

(38) Comments | Posted June 23, 2012 | 9:29 PM

The jury reached a verdict in the high-profile Jerry Sandusky child sexual abuse trial. Sandusky, a former Pennsylvania State University assistant football coach was found guilty on 45 of 48 charges. Sandusky faces potentially hundreds of years in prison for molesting 10 boys over 15 years.

The story has been...

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Marley Documentary Stirs It Up With My Photos

(6) Comments | Posted April 23, 2012 | 4:31 PM

Last week Marley, the new Bob Marley documentary hit the screens in many countries. Naturally, the official release date was 4/20. The film is terrific and I have a small role in finally telling the reggae legend's story on film.

While in New York City after a gig at Madison...

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Kindle Fire, iPad, and Nook Deliver a New Kind of Business Book

(4) Comments | Posted November 19, 2011 | 1:46 PM

With the long awaited Kindle Fire now shipping, there is a tremendous incentive for business book authors to create content optimized for tablet computers. The Kindle Fire (as well as the Apple iPad and Barnes & Noble Nook) bring a non-linear experience to reading a book. Readers can instantly jump...

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Marketing and PR Advice to Occupy Wall Street Protesters

(5) Comments | Posted October 19, 2011 | 4:52 PM

I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are now popping up all over the world.

I'd like to offer some advice from the marketing strategy perspective.

Put a face (or faces) to your organization

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Gathering of the Vibes Music Festival Moves the Grateful Dead Tribe Forward

(4) Comments | Posted August 4, 2011 | 12:12 PM

When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important anchor...

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Are Google, Facebook, and Twitter Taking Social Backwards

(2) Comments | Posted July 5, 2011 | 3:08 PM

In the late 1990s, the Web was a portal world. Web portal players like AOL, Lycos, Excite, MSN, and Yahoo! built islands of information and fought like hell to keep users with services like email and "exclusive content." Everything was about acquiring and keeping eyeballs and stock market valuations were...

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Should Coca-Cola Unplug Its Vending Machines in Japan to Conserve Scarce Power?

(2) Comments | Posted March 22, 2011 | 5:26 PM

Nearly two weeks after the devastating earthquake and tsunami that hit northeast Japan, the Tokyo area suffers power cuts and reduced train service, disrupting people's lives and livelihoods. Meanwhile, millions of power-hungry vending machines continue to hum away 24-hours a day.

For John R. Harris, a Canadian writer who lives...

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Blocking Facebook and Corporate Regime Change

(0) Comments | Posted February 14, 2011 | 5:40 PM

When will companies that block employee access to social networks go through the same sort of revolution as Egypt?

I think it will be soon. These companies are ripe for uprising.

Last night on 60 Minutes, Wael Ghonim, Google's regional marketing manager for the Middle East, talked about how...

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What Time Magazine Can Learn From Facebook

(3) Comments | Posted December 15, 2010 | 11:16 AM

Time Magazine announced Mark Zuckerberg as Person of the Year for 2010.

Excellent choice in my opinion.

Zuckerberg built a company from scratch that now serves a half billion people worldwide.

But what really got me thinking is how the two media properties -- Time Magazine and Facebook -- are...

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