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David Meerman Scott
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David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of The New Rules of Marketing & PR, an award-winning BusinessWeek bestseller published in 24 languages. He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Satisfied audiences include: Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more...

Affiliations: Board of directors of Kadient, board of directors of Nashaquisset, board of advisors of HubSpot, board of advisors of Eloqua, previous board of directors at NewsWatch (sold to Yahoo Japan).

Entries by David Meerman Scott

How NASA Sold Us the Moon 45 Years Ago but Fails to Market Human Spaceflight Today

(2) Comments | Posted July 17, 2014 | 11:38 AM

This week the world marks the 45th anniversary of the Apollo 11 lunar landing, the most audacious and globally significant accomplishment in human history. Sadly, after the Apollo program concluded in 1972, humans were stuck in low Earth orbit for decades and since the final Space Shuttle mission three years...

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Music Genre Mashups Draw New Fans Through Crossover Appeal

(0) Comments | Posted July 11, 2014 | 8:48 AM

Swedish Electronic Dance Music artist Avicii, a popular figure on the global EDM circuit, mixed it up big time with his recent foray into country music. His song "Hey Brother" was big news with both EDM and country fans alike, introducing both to a genre they may have not been...

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Kindle MatchBook Will Cost Me Thousands a Year in Royalties and That's Great

(5) Comments | Posted September 3, 2013 | 4:10 PM

This morning, Amazon announced an October launch of Kindle MatchBook, a new program that will allow people who have purchased print copies of a title to get the same title as a Kindle ebook for a nominal price, ranging from free to $2.99.

As an author,...

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Can the Social Media Revolution Bring Tourists Back to Egypt?

(0) Comments | Posted January 21, 2013 | 12:33 PM

Social media was instrumental in driving the Egyptian revolution of two years ago. In my visit to Cairo last week, I was particularly excited to speak with people about the role of Facebook and Twitter in the Revolution that culminated on January 25, 2011. On the plane over, I read...

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Ridiculous Potential SEC Action Against Netflix CEO Over Facebook Post

(5) Comments | Posted December 10, 2012 | 1:04 PM

The U.S. Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.

The agency says that the update to Hastings' 200,000+ subscribers where he said "members had enjoyed over 1 billion hours in June" violated the SEC Regulation...

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Scott Brown's Intrusive Robocalls Will Hand Election to Elizabeth Warren

(7) Comments | Posted October 11, 2012 | 6:14 PM

I live in Massachusetts, a solidly blue state that doesn't get much attention from the presidential campaigns except for an occasional fundraising trip. I'm jealous of people who live in battleground states like Ohio and Florida because they experience the full force of the Obama and Romney marketing machines. I...

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Electronic Dance Music and Jam Bands Tap the Same Fan Vibe

(16) Comments | Posted July 27, 2012 | 11:04 AM

The music pumps and pulses while tens of thousands of fans all tune into the vibe, dancing, becoming one organism where the line between artist and audience blurs. Each set is different, created for the time and place, taking advantage of the collective mindset of moment. Electronic Dance Music has...

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Penn State University: Poor Crisis Management And Social Media Skills

(38) Comments | Posted June 23, 2012 | 8:29 PM

The jury reached a verdict in the high-profile Jerry Sandusky child sexual abuse trial. Sandusky, a former Pennsylvania State University assistant football coach was found guilty on 45 of 48 charges. Sandusky faces potentially hundreds of years in prison for molesting 10 boys over 15 years.

The story has been...

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Marley Documentary Stirs It Up With My Photos

(6) Comments | Posted April 23, 2012 | 3:31 PM

Last week Marley, the new Bob Marley documentary hit the screens in many countries. Naturally, the official release date was 4/20. The film is terrific and I have a small role in finally telling the reggae legend's story on film.

While in New York City after a gig at Madison...

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Kindle Fire, iPad, and Nook Deliver a New Kind of Business Book

(4) Comments | Posted November 19, 2011 | 12:46 PM

With the long awaited Kindle Fire now shipping, there is a tremendous incentive for business book authors to create content optimized for tablet computers. The Kindle Fire (as well as the Apple iPad and Barnes & Noble Nook) bring a non-linear experience to reading a book. Readers can instantly jump...

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Marketing and PR Advice to Occupy Wall Street Protesters

(5) Comments | Posted October 19, 2011 | 3:52 PM

I've been following the Occupy Wall Street movement with interest. What started as a small group has grown remarkably quickly and protest elements are now popping up all over the world.

I'd like to offer some advice from the marketing strategy perspective.

Put a face (or faces) to your organization

...
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Gathering of the Vibes Music Festival Moves the Grateful Dead Tribe Forward

(4) Comments | Posted August 4, 2011 | 11:12 AM

When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important anchor...

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Are Google, Facebook, and Twitter Taking Social Backwards

(2) Comments | Posted July 5, 2011 | 2:08 PM

In the late 1990s, the Web was a portal world. Web portal players like AOL, Lycos, Excite, MSN, and Yahoo! built islands of information and fought like hell to keep users with services like email and "exclusive content." Everything was about acquiring and keeping eyeballs and stock market valuations were...

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Should Coca-Cola Unplug Its Vending Machines in Japan to Conserve Scarce Power?

(2) Comments | Posted March 22, 2011 | 4:26 PM

Nearly two weeks after the devastating earthquake and tsunami that hit northeast Japan, the Tokyo area suffers power cuts and reduced train service, disrupting people's lives and livelihoods. Meanwhile, millions of power-hungry vending machines continue to hum away 24-hours a day.

For John R. Harris, a Canadian writer who lives...

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Blocking Facebook and Corporate Regime Change

(0) Comments | Posted February 14, 2011 | 4:40 PM

When will companies that block employee access to social networks go through the same sort of revolution as Egypt?

I think it will be soon. These companies are ripe for uprising.

Last night on 60 Minutes, Wael Ghonim, Google's regional marketing manager for the Middle East, talked about how...

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What Time Magazine Can Learn From Facebook

(3) Comments | Posted December 15, 2010 | 10:16 AM

Time Magazine announced Mark Zuckerberg as Person of the Year for 2010.

Excellent choice in my opinion.

Zuckerberg built a company from scratch that now serves a half billion people worldwide.

But what really got me thinking is how the two media properties -- Time Magazine and Facebook -- are...

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New Research Shows Real-Time Companies are More Successful than their Fortune 100 Peers

(0) Comments | Posted November 1, 2010 | 9:45 AM

My first job was on a bond trading floor at a Wall Street investment bank. It's impossible to overstate the impact of innovations in computing and telecommunications on the financial markets in the 1980s. Within a decade finance was transformed from a clubby, old-boys' network to a 24-hour global trading...

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Attention Candidates: Facebook and Twitter are Two-Way Communications Requiring Engagement, Not Advertising

(4) Comments | Posted October 28, 2010 | 7:31 AM

There's no doubt that social media are an important component of election campaigns in 2010. Tools like Facebook, YouTube, and Twitter helped elect Barack Obama in 2008 and its influence is felt at every level this season.

Here in Massachusetts, the social media divide helped decide the...

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Marketing Lessons from the Grateful Dead

(4) Comments | Posted August 24, 2010 | 3:50 PM

We're seeing an incredible revival of the 60s movement in modern day marketing. It's no longer enough as a marketer to just come up with a good tag line, spend money on advertising, and hope the consumer minions bite. Shiny new toys don't always win the day, instead consumers are...

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Japanese Bureaucrats Crush Digital Economy Innovators

(5) Comments | Posted March 24, 2010 | 6:56 AM

Thirty years ago the "Japan Inc." partnership between government and industry created an economic powerhouse. Today, those same players are actively blocking innovators in Japan from creating similar success in the fast-growing, new digital economy.

According to allegations in a case to be decided March 30, 2010 by the...

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