Gore Announces S.O.S.

As we speak, Al Gore and crew are formally announcing S.O.S. (save our selves), a series of concerts on every continent -- including Antarctica! -- that will make Live Aid look like a community theater production. It all happens on July 7, 2007 -- 07/07/07. You can watch the press conference live here (though the connection is choppy).

This is from the press release:

SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world's top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe. The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Vice President Al Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive Producer of Live 8.

Here are a few of the participating artists:

Pharrell, Red Hot Chili Peppers, Foo Fighters, Snoop Dogg, Lenny Kravitz, Bon Jovi, Paolo Nutini, Sheryl Crow, AFI, Melissa Etheridge, John Mayer, Damien Rice, Corrine Bailey Rae, Duran Duran, Snow Patrol, John Legend, Black Eyed Peas, Akon, Enrique Iglesias, Fall Out Boy, Mana Keane, Kelly Clarkson, Korn, Faith Hill w/ Tim McGraw, Ray LaMontagne, Robin Thicke, Kenna

At the press conference, Gore said yet again: "I have no intention of running for president again." If you were involved in a massive worldwide project like this, would you want to enter the grubby, petty misery of a presidential campaign? Me neither.

This thing is going to be a media juggernaut. We'll be hearing a lot more about it.