iOS app Android app

David Sable
David Sable is Global CEO of Y&R, one of the world’s leading global marketing communications companies, with 186 offices in 90 countries. An early digital entrepreneur, David continues to be tapped for his marketing and digital expertise around the world, and has an active presence in the blogosphere with his Weekly Ramble []. An active philanthropist, he was just named the Chair of UNICEF’s New York Board. David and his wife, Debbie, have two married daughters, and Henry and Teddy — their treasured grandsons.

Entries by David Sable

Why Are Ideas Shrinking If We Have So Much Information?

(0) Comments | Posted July 25, 2016 | 4:11 PM


Confirmation Bias...the tendency to interpret new evidence as confirmation of one's existing beliefs or theories while giving disproportionately less consideration to alternative possibilities.

According to Wikipedia:

A series of experiments in the 1960s suggested that people are biased toward confirming their...
Read Post

From Ripples Come Tsunamis

(0) Comments | Posted July 18, 2016 | 1:57 PM


A few short weeks ago, I--along with thousands of others--walked blithely along the beachside promenade of La Croisette in Cannes, France, which is only a short drive from Nice and its beachfront walkway.

The weather was beautiful and the strolling couples, the skateboarding...

Read Post

Mobile vs Mobility

(0) Comments | Posted July 11, 2016 | 12:34 PM


We just arrived home, having beat out traffic jams and a thunderstorm...not to mention having caught up with everyone we needed to and, yes, planned tomorrow too.

We used Waze to bypass a jam-packed highway and got routed through streets we never would...

Read Post

Brand Me is Bigger Than Opting In

(0) Comments | Posted July 4, 2016 | 3:19 PM


We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. -- Management guru Tom Peters, 1997

Tom Peters was way more prescient than...

Read Post

Brexit Bregret -- Or as The Economist Asks: "How Did the Wisdom of the Crowds Fail So Spectacularly?"

(0) Comments | Posted June 27, 2016 | 6:05 PM


"Brexit: Europe stunned by UK Leave vote" - BBC

Stunned seems to be the most used, operative word around the world, regarding the results of the UK vote to leave the EU. Check any newsfeed you subscribe to; any source you...

Read Post

What Do Technology and Education Sadly Have In Common?

(0) Comments | Posted June 20, 2016 | 3:18 PM


"Students using laptops and tablets in class perform worse in exams"

So wrote The Telegraph in a feature article in May of this year.

Last week I wrote about the issues related to productivity in our digital world and...

Read Post

Are You Living Up to Your Personal Digital Potential? Does it Matter?

(0) Comments | Posted June 13, 2016 | 2:34 PM


[T]he [US] government reported disappointingly slow growth and continuing stagnation in productivity. The rate of productivity growth from 2011 to 2015 was the slowest since the five-year period ending in 1982.

So reported The New York Times in a June 6th article entitled,...

Read Post

Ode to Ali

(1) Comments | Posted June 6, 2016 | 5:51 PM


"Float like a butterfly, sting like a bee"...Is there anyone in the world who doesn't know this was said by Muhammad Ali?

Think about it.

In a world without 24/7 celebrity self-postings.

In a time before 24/7 news streaming.

In an...

Read Post

To Know You Is To Not Really Have a Clue...

(0) Comments | Posted May 30, 2016 | 11:36 AM


Who am I?

No...This is not some existential, philosophical, New Age-type question. Au Contraire!

Google tells me that they have no clue...even as they sell my data (hmmmm) to others and inundate me with irrelevant ads that actually prove they have...

Read Post

I Have Met the Algorithm and It Is Us

(0) Comments | Posted May 23, 2016 | 2:52 PM


Facebook is biased!

Facebook is hijacking the newsfeed!

Facebook could change the course of the US presidential election!!!!

Facebook will make us do anything it wants!!!!!!!

No doubt you have seen these headlines, amongst others, in your own various newsfeeds...

Read Post

The Tech Smokescreen Fighting Regulation

(0) Comments | Posted May 16, 2016 | 2:34 PM


I am not an advocate for frequent changes in laws and Constitutions. But laws and institutions must go hand in hand with the progress of the human mind. As that becomes more developed, more enlightened, as new discoveries are made, new truths discovered...
Read Post

People First: Dissidents Reject Disruption, a Lesson For Our Time?

(0) Comments | Posted May 9, 2016 | 5:46 PM


What do Uber, Airbnb, Lyft and a host of other "gig" economy companies have in common?

Disruption, right?

If that was your answer, I agree - but maybe not in the way you think.

Just ask Uber and Lyft, which, despite spending a...

Read Post

Wait...There's More...If You Act Now: Lessons from Philip Kives, Content Pioneer

(0) Comments | Posted May 2, 2016 | 2:28 PM


Do you remember the Veg-O-Matic?

How about the Patty Stacker or the Miracle Brush?

Not to mention 25 Polka Greats Hits!

If you have no idea what I'm talking about...if it rings a vague bell of recognition...and especially if it makes you smile with nostalgic must read on and celebrate the life and accomplishments of Philip Kives, the entrepreneur and founder of K-tel, who passed away last week at the age of 87, leaving behind a legacy of amazing marketing intuition and insight that has sadly never been given the recognition it deserves.

Truth is, his rags to riches to rags and back to riches story is inspiring in and of itself - but there is much to be learned from his embracing the growing power of TV back in the 1960s, going against the powerful currents of Madison Avenue and "short form" commercials.

Click through to read the story of his hardscrabble young life in Canada:

"Philip Kives, Pitchman Who Perfected 'As Seen on TV' Infomercials, Dies at 87"

But he had drive and vision:

In 1957, the young Mr. Kives left the farm for Winnipeg, where he worked as a cabby and a short-order cook. He began selling sewing machines and vacuum cleaners door to door, following the wires strung over newly electrified parts of town to find and court his customers.

Think about that use of highly targeted data...

He then traveled the US and Canada hawking goods at trade fairs and such until he landed a job in Atlantic City demonstrating pots and pans at a Woolworths store on the boardwalk, where he had to make a sales quota...or else.

But then a lightning bolt struck and he had a revelation - why talk to a few dozen, at most, at one time when he could reach thousands on this newly ubiquitous medium called TV...and the rest, as they say, is act now and there's MORE!!!

We all laughed at his commercials...the pumped-up volumes; the long lengths; the plain every-person's English as they told the story; the grainy, cheap production as all that was important, really, was to tell the story - show the product working - create the need - and close it all with a deal that could not be passed up.

He understood his audience: "People love a gimmick," he told Forbes in 1993. "It was that way 20 years ago; it'll be that way 20 years from now."

And when you look at the quantities he sold you have to ask yourself how come in our sophisticated age of highly targeted and dynamically created personalized custom content do they still seem incredibly impressive - in fact, maybe even more so...

Watch the clips...revel or revile as you see fit - but make no mistake, Philip Kives used TV as it had never been used before and he revolutionized (we would say disrupted - he didn't know the term then) the music business, as reported by The Guardian:

Today, marketing executives like to regard themselves as super-sophisticated, guiding what they do with endless data, market research and analysis; but they are still working on many of the same principles that Kives perfected half a century ago. Except he was arguably much closer to the audience, understood them better and respected them.

Bottom line? Listen:

WAIT...THERE'S MORE!!!! Philip Kives

And there you have it...he understood and respected his audience - something we can all learn from...

And if you have read this far...WAIT...THERE'S MORE!!!

Watch here: NBC's Saturday Night Live

And here's one more tidbit:

K-tel's musical compilations have moved to the digital world -- "Today, the company's primary business is the licensing of its music library to films and television and the sale of music downloads through platforms like iTunes."

And if that's not a lesson in marketing ingenuity, proving the liability and longevity of great marketing ideas, being able to move from one medium to another and from one era to another, then I don't know what is.

Sorry, it wasn't a set of Ginsu it goes...

What do you think?

Read more at The Weekly...

Read Post

A Watchout for the Rabbit Hole

(0) Comments | Posted April 25, 2016 | 4:32 PM


In the seventeenth century, Pascal said, "All men's miseries derive from not being able to sit in a quiet room alone."

In 1903, the German sociologist Georg Simmel argued, in an essay called "The Metropolis and Mental Life," that...

Read Post

You Are What You Do. Live.

(0) Comments | Posted April 18, 2016 | 2:42 PM


"Virtual Meetings Will Erase Face to Face" - Businessweek, January 2009

Interesting. I wonder what it predicted about their own longevity...

But that is not the subject -- live interaction is, and to that end I would like to share a...

Read Post

The One-Time Ruler of the Web Has Lost More Than Its Mojo -- A Lesson for Us All

(0) Comments | Posted April 11, 2016 | 1:54 PM


"The company to beat remains Yahoo." - Bloomberg, 1996

"Yahoo just gets bigger and fatter and gets more and more revenue." - James Moloshok, senior vice-president at Warner Bros., Bloomberg, 1998

"Yahoo today is widely considered one of a...

Read Post

We Have Met the Enemy and It Is Us... Not Technology

(0) Comments | Posted April 4, 2016 | 4:21 PM


F@#%&*# hate feminists and they should all die and burn in hell.

Hitler was right...

Bush did 9/11 and Hitler would have done a better job...

Some people believe that as humans we have become inured to bad behavior.

Actual live tweets from...

Read Post

Reading Books Has Become a Competitive Edge

(0) Comments | Posted March 28, 2016 | 12:00 AM


Twenty-eight percent of American adults say they have not read a book in the past year - book as in words... be it digital, print, whatever. And while I don't know the matching statistics globally - help me if you can...

Read Post

When Viral Becomes Infectious

(0) Comments | Posted March 21, 2016 | 2:53 PM


Make me a Viral!!

No - this is not a spell from a Harry Potter story or the theme from the latest zombie movie. Rather, it is an often-heard demand mantra in marketing circles as brands try to replicate the share power of...

Read Post

'People Never Lie So Much as Before an Election, During a War, or After a Hunt.'

(1) Comments | Posted March 14, 2016 | 4:53 PM


I swore to myself that I would resist the temptation.

I fought the pull and the desire.

I tried... I really did...

But I can no longer resist...

How can I NOT comment on the U.S. presidential primaries!

Having just completed an around-the-world...

Read Post