Adam took a bite of the Apple and lost paradise...
Some would say we take a bite of Apple and find it...
I'd say it's closer to the Genesis narrative -- we take a bite and our eyes are open -- we realize what could/should be...
Couldn't resist the Biblical reference as Apple has once again held itself out for a bite... this time with streaming music...
Now, to be fair, streaming music isn't new... nor were computers, phones and watches when they entered the fray -- nor do they ever achieve majority share in any category... although they do take a "bite" out of everyone -- couldn't resist... sorry!
What Apple does do -- time after time -- is open our eyes to new ways to look at things without encumbering us in the digibabble that so often bogs us down.
As my readers know, I love that they call a phone a phone and a watch a watch -- YES THEY DO MORE... way more -- but they leave that to you to discover and make your own -- they hold it out for you to take a bite -- and have your eyes opened -- they don't shove a watermelon down your throat...
And so it is with "Apple Music":
"We love music, and the new Apple Music service puts an incredible experience at every fan's fingertips," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "All the ways people love enjoying music come together in one app -- a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists."
RADIO... listen more:
"Apple Music is really going to move the needle for fans and artists," said Jimmy Iovine. "Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate."
People first... not digital or mobile or wearable first -- NO DIGIBABBLE!
HUMAN CREATION... listen more:
Curation is the soul of every playlist created on Apple Music. Apple has hired the most talented music experts from around the world, dedicated to creating the perfect playlists based on your preferences, and they become better curators the more you listen. The "For You" section of Apple Music provides a fresh mix of albums, new releases and playlists, which have been personalized just for you.
Apple Music Radio
Beats 1℠, Apple's first ever live radio station dedicated entirely to music and music culture, will broadcast live to over 100 countries. Beats 1 is a 24-hour listening experience led by influential DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Listeners around the globe will hear the same great programming at the same time. Exciting programs on Beats 1 will offer exclusive interviews, guest hosts and the best of what's going on in the world of music.
Apple has also redesigned radio with human curation taking the lead. Apple Music Radio gives you stations created by some of the world's finest radio DJs. The new stations range in genres from indie rock to classical and folk to funk, with each one expertly curated. With membership, you can skip as many songs as you like, so you can change the tune without changing the dial.
You can read it all here:
However... you will permit one cynical note... "Apple has also redesigned radio with human curation taking the lead"??????
Give me a break -- the best radio was always curated by humans -- how quickly we forget...
And Apple is not the only one who has "returned to the future":
Spotify's VP Product, Fredric Vinna: "It's not all about algorithms," he says. "We have a big staff of music experts creating hand-picked playlists and making sure all the data behind the recommendations is correct -- a lot of the work is manual and human... We don't want every aspect of the app to be personalised -- we want users to step out of the bubble sometimes." - "Is Streaming Technology Saving the Music Industry" -- BBC June 2014
But then they kill it...."We're not in the music space -- we're in the moment space." - Daniel Ek, CEO, Spotify vs "We love music...said Eddy Cue of Apple"
And let me point out that human curation of music for the masses is worldwide...:
In a recent New York Times article, "A Music Sharing Network for the Unconnected":
Téléchargeurs, or downloaders... operate as an offline version of iTunes, Spotify and Pandora all rolled into one. They know what their regulars might like, from the latest Jay Z album to the obscurest songs of Malian music pioneers like Ali Farka Touré. Savvy musicians take their new material to Fankélé Diarra Street and press the téléchargeurs to give it a listen and recommend it to their customers. For a small fee -- less than a dime a song -- the téléchargeurs transfer playlists to memory cards or U.S.B. sticks, or directly onto cellphones. Customers share songs with their friends via short-range Bluetooth signals.
The point being that they choose the music -- help create hits -- give "airtime" if you will to new music as well as keeping alive the old...
Apple is in good global company....
On December 24, 1906 Canadian American inventor Reginald A. Fessenden made the first audio radio (as distinct from Morse code) broadcast of entertainment and music to a general audience, broadcasting from Brant Rock on the coast of Massachusetts. This is considered the beginning of amplitude modulation broadcasting, or AM radio. The program included Fessenden playing the song O Holy Night on the violin and reading a passage, Luke Chapter 2, from the Bible. The main audience for this transmission was an unknown number of shipboard radio operators along the Atlantic Coast."
Today that main audience is all over the world and all will be hearing and, yes, experiencing it all at the same time thanks to Apple... and the everyone else when they discover it's about the music in a People First... non-digibabble way....
I call to your attention the story of David Sarnoff -- a name many of you have never heard but need to know... If you really want to understand the potential for Apple Radio... amongst others and how TV will continue to evolve, read his bio... and listen:
"The idea is to bring music into the house by wireless." David Sarnoff, 1915
And that, dear reader, is still the idea... just add anywhere...
What do you think?
The Morning Email helps you start your workday with everything you need to know: breaking news, entertainment and a dash of fun. Learn more