Huffpost Business
THE BLOG

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors

David Sable Headshot

Hunt a Mammoth

Posted: Updated:

Unplug and reconnect.

Amazing how the message seems to resonate... or maybe not so amazing...

I imagine that back in the day, some cave mom told her intense, wall-painting son to get out and hunt a mammoth or two and reconnect with what is real...and I have no doubt that advice made him a better painter... I am ready to bet it is his work we now admire and study....

Interestingly...importantly...that same message has been reverberating in our day, at the Cannes Lions International Festival of Creativity -- as the best of the best creative minds in our world spent a week studying, judging and awarding the best of the best creative ideas, executions, products and designs from around the world.

What was clear -- to me, at least, and I do believe to all of the juries -- was that in our world, the age of digibabble is over and once again ideas, stories, emotional connections and authenticity rule -- technology is an enabler...without content, tech is lifeless.

Bono -- who was awarded the Cannes LionHeart Award (first ever) for his amazing philanthropic work in Africa, (RED) -- was clear in his bid for more brands to become associated with fighting AIDS. He exhorted us all for ideas...marketing ideas...things to sell...stuff to connect with...he was clearly not looking for clicks and likes...he demanded ideas that lead to money and the support of real people...Click and Shout....

It's getting out and hunting that mammoth... being real... listen to Bono:

"You see, idealism detached from action is just a dream. But idealism allied with pragmatism, with rolling up your sleeves and making the world bend a bit, is very exciting. It's very real. It's very strong." Bono

Digital is everything... but not everything is digital... same thought....

So... bottom line?

Unplug... reconnect... your creativity will flourish and you might just change the world....

What do you think?