My previous column briefly laid out some of the challenges facing the nascent Web TV industry. Among the challenges discussed was the scarcity of meaningful funding, largely from advertising, and the commercials themselves, aka "pre-roll," which generally run immediately before your selected programming. It is this advertising which...
Posted March 17, 2010 | 18:30:19 (EST)
Independent TV programming created exclusively for online audiences, commonly referred to as Web TV, has exploded. Record numbers of entertainment consumers are canceling their costly cable subscriptions in exchange for free, and very personal, Web TV. Accordingly, the question is raised: "What challenges does the industry face and what will...
Posted March 31, 2010 | 15:26:17 (EST)