Very few of us are lucky enough to accept work based solely on affinity for a product or the idea behind it. But for filmmaker Casey Neistet, there has never been another option. And that is one of the reasons he is sought out by some of the biggest global brands - everything he produces has an air of authenticity to it. Casey can't imagine doing work for something he doesn't believe in and the years to get to such a point isn't luck. It's sheer hard work.
If you're not sure what I mean, check out this video he did for the Nike Fuel Band. Or listen in as we discuss storytelling and brands. For marketers, the topic never gets old.
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