The final session at Razorfish Converge was dedicated to commerce and I'm not surprised. Ecommerce exemplifies convergence. No other activity allows you to clearly measure how your message (I have the product you want) was received at exactly the right time (now) at the right place (increasingly in your hand), making it equally as attractive to businesses as it is to consumers.
It will be interesting to see how the wave of real-time data accessible to consumers will drive real-time marketing for brands -- and their prices. With more than 75 percent of U.S. consumers shopping online, I look forward to the future of e-commerce. Speaking with Samantha Starmer, VP Customer Experience, Razorfish; Jason LaRose, SVP, Express; and Jim Osborne, VP eCommerce, US Foods sets the stage.