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David Sirota

David Sirota

Posted: December 24, 2010 12:05 PM

If you've turned on the tube these last few weeks, you've probably been a collateral casualty of the biggest televisual war of attrition in recent memory. No, I'm not talking about the scripted skirmishes between cable channels, nor am I referring to the Battle of Zombie Talking Points that ate most of our brains during the election. I'm talking about the now never-ending throwdown between two of the most in-your-face salespeople our mediascape has ever manufactured: Geico's unnamed gecko and Progressive Insurance's chipper saleswoman, Flo.

No doubt, you know them both -- the green lizard's smile and cockney accent feign earnestness while the aproned Flo goes for the same effect through the saccharine enthusiasm of an "Office Space" character. It's mildly cute, but don't be fooled: As the best-known avatars of the insurance industry, these two are aggressively competing for our cash through re-education-camp levels of repetition, hoping to harass us into buying their product.

Certainly, there's nothing new about hard sells from TV charlatans. But these two represent something different, something apocalyptic -- and I say that not merely because their maddening ubiquity has driven me to the brink of insanity. I say it because they are peddling the kind of commodity that offers little tangible worth, waging a fight that promises no valuable innovation, and representing a larger insurance and finance sector that's hollowing out our economy.

To find out what I'm talking about, read my whole syndicated newspaper column here.

 
 
 

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HUFFPOST SUPER USER
nltldoc
04:24 AM on 12/25/2010
Praise for the INSIGHT presented here by Mr. Sirota!

The Insurers as peddlers of fear, masters of profiteering, monopolistic autocrats and THE collection agency of the legal profession; do their "work" as worthless paper pushers.

The life blood of an economy of innovation and value by tangible product creation is being destroyed by these Overlords of America's Professional Criminal Class(PCC).

Required reading and thoughtful reasoning mandatory!!
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HUFFPOST SUPER USER
nltldoc
04:16 AM on 12/25/2010
Praise for the INSIGHT presented here by Mr. Sirota!

Required reading and thoughtful reasoning mandatory!!

The Insurers as peddlers of fear, masters of profiteering, monopolistic autocrats and THE collection agency of the legal profession; do their "work" as worthless paper pushers.

The life blood of an economy of innovation and value by tangible product creation is being destroyed by these Overlords of America's Professional Criminal Class(PCC).
03:59 PM on 12/24/2010
The year was 1954 and I had saved for two years to purchase my first automobile. I brought home the most beautiful 1951 Ford in the world and my father took the keys and said "you may drive it when you show me your proof of liability insurance".....The state did not require insurance but common sense demanded it. My father could have lost his savings and his home if I had an accident because as I was a minor he was responsible.
Insurance is the system by which individuals protect their wealth by spreading the risk among a large pool of policy holders. The insurance company collects the premiums, invests the proceeds and assumes the risk. For this they earn a profit, both from the underwriting and from the return on the invested premiums. Nothing evil here!
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SamEllison
I feel so clean!
01:14 AM on 12/25/2010
Bring back the duck!
03:39 PM on 12/24/2010
I can't believe you are wasting space to complain about TV commercials.
02:36 PM on 12/24/2010
Whether it's insurance companies or Wall Street brokerages, the competition for the swindling American consumer dollar is only going to increase. Our wallets have been vacuumed, and the vampires who have been sucking the lifeblood out of this economy are too sated to locate another until their hunger is no longer sated.
02:31 PM on 12/24/2010
Insurance companies exist to make money and some will pushn the envelope to do so.

I don't expect them to engage in ethical or moral or even legal behavior on their own. That is why we need someone or something to keep them in line. Unfortunately, the

government seems reluctant to fulfill that role and as long as our leaders pray upon the altar of the "savvy businessmen", it will undoubtedly get worse.
GHarry
Kitty wrangler
02:29 PM on 12/24/2010
Thank God -- if you will pardon the expression -- that someone finally pointed out one of our financial emperors -- the insurance industry -- has no clothes. And not much purpose either, except using government to squeeze huge amounts of money out of the sheeplike public. Not counting casino gambling and the U.S. tax code, the insurance industry is perhaps the closest thing we have to legalized robbery, and governments at every level have donned their masks and agreed to be the getaway drivers.
Wait and see: Other industries will line up to get the government to coerce the public into buying their products, on the grounds that not doing so carries to much risk for everyone. It's all part of the hyper-capitalism that is ruining the quality of life in the Western World while our various nations slide steadily toward economic ruin. The culprits, of course, are those "smartest guys in the room" types on Wall Street who are busy strangling the golden goose and wiring its eggs to offshore accounts.
02:28 PM on 12/24/2010
Insurance companies exist to make money and some will do whatever they can get away with to do so.

I don't expect them to engage in ethical or moral or even legal behavior on their own. That is why we need someone or something to keep them in line. Unfortunately, the government seems reluctant to fulfill that role and as long as our leaders pray upon the altar of the "savvy businessmen", it will undoubtedly get worse.
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Libby123
Where are we going? Why are we in this handbasket?
01:22 PM on 12/24/2010
Good Heavens! If it bothers you that much, turn off the TV and read a book!
jhNY
Mercy.
01:41 PM on 12/24/2010
His point is not that these figgers are maddening tv fodder, but rather, that they represent our new economy, the largest active sector of which is dubiously named financial services.
02:18 PM on 12/24/2010
Turning off the TV may solve the problem of the cute and the perky, but it won't do a thing for the underlying economic death.
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Estreet1964
My neighbors know I'm a rock and roll singer
12:50 PM on 12/24/2010
Where have you been David? Those same characters drove me to insanity a good two years ago.

You know, I often find myself wondering how cheap my car insurance would be if I weren't paying for all those commercials that are polluting the mental environment.
jhNY
Mercy.
01:46 PM on 12/24/2010
By my own estimate, your insurance would go down by as much as a buck- buck two eighty, unless the insurance guys needed more of your money.

Insurance is the only business in the US besides baseball with an anti-trust exemption. Nobody really knows what the costs or profits of these businesses are, I mean apart from what the industry volunteers to inform us regarding same. But look at every middling size city in the country, and there'll most often you'll find that the largest building therein is an insurance company HQ...
GHarry
Kitty wrangler
02:36 PM on 12/24/2010
Car insurance should be handled as a state government function, with services offered in county tag offices. Premiums for drivers could be slashed at least in half. Of course, such an idea is considered That Which Must Not Be Spoken in Washington, D.C., because it would interfere with the huge amount of . . . er, "campaign contributions" that now flow into Congress and to state legislatures. Ah, corruption -- the real American apple pie.
04:04 PM on 12/24/2010
If we could move to publicly financed elections the number of chronic problems that would eventually be solved would be mind boggling. But this is America and "Ignorance is Bliss".