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David Sirota

David Sirota

Posted February 25, 2009 | 02:58 PM (EST)

MSNBC's 10pm Slot: How About a Populist Progressive?


Last month, the New York Times ran a story about MSNBC looking for a host to fill its open 10pm time-slot and many of you encouraged me to apply for the job after seeing me on programs like The Rachel Maddow Show, Bill Moyers Journal and The Colbert Report. Of course, I didn't really know what that meant - after all, how the heck do you "apply" for a TV show? Well, today, my friend and fellow OpenLeft.com writer Chris Bowers launched a formal campaign to ask MSNBC to consider me for the slot, and now I'm asking for your help - and the good news is, I'm not asking you for money, I'm just asking you to take 1 minute of your time to send an email, join a Facebook group and tell all your friends to do the same.

MSNBC president Phil Griffin told the New York Times he wants the process of selecting a host to be "organic." That means I need as many of you as possible to send an email to MSNBC at letters@msnbc.com with a simple message: Tell them you'd like them to bring me on for the 10pm job. It also means you forwarding on this email to as many people as you know asking them to do the same. It means blogging about this, Twittering this message to friends, and joining this Facebook group.

Griffin has told reporters he's not sure MSNBC is going to fill the slot with a progressive, but that he is watching to see viewer response for feedback. So, as Chris said in his post, it's a good thing for as many progressives to publicly campaign for this as possible. Indeed, this isn't like the Democratic primary where you have to choose one or the other candidae - you can support me and someone else at the same time, knowing that if we all make enough noise, we'll have a shot at making sure that slot goes to a progressive voice one way or the other. That's why your help in this campaign is so important - and I wouldn't ask for your help unless I was sure it could make a significant impact.

As many of you know, I've appeared on MSNBC many times as a guest with my friend Rachel Maddow, and appear regularly on other networks. I also have a syndicated newspaper column, two bestselling books and a blog, thanks in no small part to all of your support over the years. So, after a lot of scratching and clawing (and help from you), my work is starting to get out there. And in all of those forums, I try to focus on the economic and political issues important to regular folks - the issues that get short shrift by so much of the media. Over the years, I've worked with so many of you - you've given me ideas, provided leads for stories and critiqued me. It's improved my work so much, and now we have a chance to take it to the next level - and if we do, our work together will only intensify.

At this moment of economic crisis, we need as many populist progressive voices in the media as possible. If we make this happen - if you help me in this campaign - we can bring all of those issues we care so much about to the forefront of the national media conversation.

Let me close by saying that while I've never been bashful about promoting a campaign, a cause, a candidate or a book, campaigning for myself is new to me. It feels a bit uncomfortable, because I've tried to make all of my work about the issues, not about me personally. But MSNBC has made clear that it wants viewer input in this process of selecting a host for 10pm, so I decided to swallow my pride, get over my unease, and do whatever I could to make a real go at this, because this opportunity to amplify all of our work is real and achievable if we make our voices heard.

Chances like this come around so rarely - so I hope you'll take a moment and email letters@msnbc.com and ask them to bring me aboard, and then forward this email to all of your friends, join the Facebook group and blog/twitter about it where you can.

As I said before, I wouldn't ask you to do this if it wasn't important, and if I wasn't sure it would make a huge difference. With your help, we have a real shot at making this opportunity a reality - one that can boost all the causes we've been pushing for so long.

 
 
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HUFFPOST SUPER USER
blood1
09:34 AM on 02/28/2009
Lobbying for a job is a good thing! But as a reader of Open Left, I seriously doubt that most Americans would listen to an hour of that every day.

Rachel is a success for a number of reasons: humor, intelligent debate and agrees to disagree in an adult way when guests disagree with her political point of view. As I quit watching Mika and her co-host for so many reasons...finding another intelligent woman like Rachel would be a good thing!

I would hate to see MSNBC to fill this slot based on only "diversity", but it should weigh into their decision.

Thanks for the opportunity for we listeners/readers to post our opinions...and of course good luck!
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HUFFPOST SUPER USER
jadeba
10:21 PM on 02/26/2009
You're good, David, really but I'd prefer Laura Flanders of GritTV. Amy Goodman is great and the stories she features are those you'd never see on msm tv but she might be too academic and not flashy enough. These two have proven they can easily fill an hour of time with quality content.
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HUFFPOST SUPER USER
Ugonna
07:08 PM on 02/26/2009
sorry sir, I'm sure you're pretty good, but Cenk is my only choice. Cenk and TYT forever!!!
04:17 PM on 02/26/2009
Sorry, Cenk is my first choice by far.
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HUFFPOST SUPER USER
TJCole
03:19 PM on 02/26/2009
Done David; I sent you a copy....

I had already brought your name up when it was discussed hear, first and foremost...

TJ...
11:18 AM on 02/26/2009
uh...no thanks...you've been very critical of Obama, you railed against the Recovery & Reinvestment Plan, etc., etc...To compete against Anderson Cooper, MSNBC needs a celebrity...with maybe a little humor...How about Joy Behar??? Or BRING BACK MARIA SHRIVER!!!
10:18 AM on 02/26/2009
I don't know that I could endorse you, David. You seem to equate Progressives as somehow smarter than Liberals. Us hard left Liberals are what steer this lumbering boat of the Democratic party. It's our purity that drives the better bargain. We're not as much apt to compromise or water down the agenda. If you can't embrace us soldier ants of the colony, then stick with the workers (the more docile amongst us).
04:21 PM on 02/26/2009
What? ROFL!
10:12 AM on 02/26/2009
Why not just make Rachel's show another hour longer? How different would a David Sirota show really be?
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dadw5boys
Disabled Vietnam Vet
01:50 AM on 02/26/2009
How about reruns of old movies .

That would get more viewers because so many are bored with the B S of the main street media.
12:51 AM on 02/26/2009
How about MSNBC lightening up the evening some? I am not sure I can take 3 solid hours of straight politics---with a serious slant. They need to consider someone like Stephanie Miller, a person who can inject a bit of comedy into the evening. I love Rachel and I Iove Keith, but it wouldn't hurt to end the political commentary of the day with a bit of humor and silliness. God knows we need it. I can only take so many stories about the upcoming Great Depression so long before I need a drink, and I'm not talking about a Pepsi.
10:05 AM on 02/26/2009
I like Stephanie Miller too, maybe Stephanie and Sam can co-anchor like Joe and Mika.
12:08 AM on 02/26/2009
Not to be too "Identity Politics" here, but MSNBCs center piece shows (Morning Joe, and the Primetime line up) consist of all white people, and only two females (I'm counting Mika). How about some diversity like a Tamron Hall, Gwen Ifill, Allison Stewart, Eugene Robinson, or somebody just not white in general. Doesn't have to be African-American either, but just somebody with a different up bringing and a different view on life. Just saying...
03:16 AM on 02/26/2009
Stewart and Ifill are lightweights and I haven't seen much of Hall, but there is no doubt that there are Hispanic, Asian-American and African-Americans out there who could do more than a serviceable job with that slot. Robinson would be great because he knows how to pick people apart without eliciting the kind of resentment that Keith sometimes does off because, at heart, he is such a nice guy.

How would you feel about Bob Herbert?
03:41 AM on 02/26/2009
I agree with you.

My first choice is Ed Gordon, of NPR, a frequent guest on Hardball and former bureah chief of BET News. He's good. Even Tiki Barber, who is apart of NBC's sports division would be good. He's very intelligent and engaging.

Someone who isn't white has to get that slot. CNN's crop of anchors and correspondents look like this country, and look like the world. If CNN can deliberately (yes DELIBERATELY!) hire people who reflect the views of America, as well as "look like America", and if President Obama has tens of thousands of employees who simultaneously "work for America" and "look like America", what is MSNBC's problem? This is no excuse.

If they want to be the network embracing "the power of CHANGE", they need more anchors of color, and having a qualified, well-read, engaging and light-hearted person of color in the 10pm slot would be a great start. No more excuses. If CNN and President Obama can do it, MSNBC can do it too.
11:19 PM on 02/25/2009
MSNBC needs someone who can get some ratings, their ratings are falling again and have hit their high point.
10:32 PM on 02/25/2009
Great idea!!! This man has talent.
HUFFPOST SUPER USER
ihavenobias
10:14 PM on 02/25/2009
I really think that's it a win-win-win. Cenk is my first choice, but David would be great, as would Sam. They all bring something different to the table.
08:07 PM on 02/25/2009
My suspicions are, due to the fact that the leadership at GE and NBC are all Republicans, that either Michael Smerconish or maybe, for sake of diversity, Michelle Bernard, will get that 10 p.m. shot, but I would personally like to see either Eugene Robinson, David Corn or Dr. Melissa Harris-Lacewell get the slot.

What's missing here, though, are any Asian-Americans (and I mean sane ones, so that excludes Michelle Malkin) in the regular news station chat show rotation. That needs to be addressed.
10:36 PM on 02/25/2009
"for sake of diversity, Michelle Bernard"

That's it? Because of just "diversity"? I don't agree with her on most issues, but she is on MSNBC not just because she is a black woman, but because she is intelligent, educated, conservative who knows how to organize and articulate her thoughts, and who is also a black woman. To look at the prospect of selecting her as merely "diversity" cheapens whatever gifts and substance she brings to the table.

MSNBC just needs to take a page from President Obama's book: deliberately pick people who not only reflect the views of America, but also look like America. This, is not hard. If Obama can do it, and hell, even CNN can do it, why can't MSNBC. Doing it is not just "for the sake of diversity", but rather, for the sake of what's right.
03:02 AM on 02/26/2009
You're kind of jumping the gun there Sean.

Smerconish has a radio show and is thus used to putting on a daily program. Bernard does not have that experience, but the fact that she's black as well as being an intelligent individual who leans rightish could play a role in her getting that job. That is all I was saying. It is just reality whether you like it or not.

NBC, at the moment, doesn't have any African-American lead hosts of any of its news programs (in fact, aren't they all white/Anglo?), though they do use that woman who started out at MTV as a fill in. So I'm sure the diversity issue is being discussed in making this choice.