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The Obama campaign has made possibly the most unusual media buy of any presidential campaign. They have bought an entire channel on the Dish satellite network.
Channel 73-00 on Dish satellite network is now labeled 'Obama' and is looping Obama's 2 minute economic ad, Barack Obama's Plan for America, another ad, and the video that was shown at Invesco Field before Barack Obama's nomination acceptance speech. Dish Network subscribers are also reporting that when a commercial comes on any of the other channels, an option appears offering to let the user select the Obama Channel.
Conservative bloggers began almost immediately complaining that they do not want to pay for an Obama channel or Obama ads, but it seems this channel is a media buy -- bought and paid for in full by the Obama campaign. According to Ben Smith at Politico,
on a forum for Satellite TV aficionados, where one user writes that a Dish Network executive emailed to reassure the user that it "is paid advertising by the Obama campaign and is not an endorsement of Senator Obama by DISH Network" and will broadcast through November 4.
So far, no one seems to have been able to get an official statement from Dish or their former parent company EchoStar. There is no word yet what other plans the campaign has for this channel, and there is also no word whether the Obama campaign plans a similar media buy with other satellite or cable networks.
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I like this idea. I also said back in August that it would be a good idea to have a thirty minute long presentation on On Demand.
I do Like it. I was looking for something like this during the primary as well. Well Now i will confess that i am upset at the Obama campaign. They suppose to have let us the supporters know about this. I just dump Dishnetwork for Verizon FIOS. If i am awae of this i would have hold off till after the election before the switch
Call me old fashioned, but an Obama network turns me off Obama a little. It seems a little over the top, and might play into the nuts who accuse him of being narcissistic and/or having a Messiah complex.
It is clever, so maybe I'm alone in this.
If the campaign is going to use it, they should at least use it (as others here have suggested) to play his race and religion speech and to broadcast rallies live. I also think they should turn it off on November 4 or at least turn it to general topics or he will look like an egomaniac. Also, it should be run out of campaign funds only. If others finance it, it is asking for a scandal.
Having said that, too bad for McCain he didn't do something like this and use it to explain his policy instead of putting his effort into hate mongering. Maybe in future elections, each side can have in depth reporting of its platform.
I guess I disagree with you. I have a DISH and when I stumbled upon it last week, I thought "what a smart campaign" and if he can manage such a successful campaign - he can do the same for our country.
Because the Republicans have FOX News, the Obama campaign had to do something!!!
A brilliant move...I didn't even know a campaign could buy an entire channel. But, having said that, let's look at the logic in your statement: "Because the Republicans have FOX News..." What you could have said was "Because the Democrats only have NBC,CBS, ABC, MSNBC, CNN and PBS, the Obama campaign had to do something to counter FOX, the only network not completely in the tank for their man."
Obama and his team has to be the most intelligent team to ever run a campaign in the history of America. Their is no one on the McCain team , who is as smart as Palin, if there were, they would not have convinced the old man to go along with choosing her as a running mate. Obama's youth and use of technology coupled with Biden's experience and political wisdom will carry them right through the doors of the whitehouse. GREAT TEAM!
They sure know how to conduct a campaign.
If he loses, he has a fabulous career in being a business mogul.
Well McCain invented the Blackberry
blackberry bush that is lol (he is with the bush on everything)
I noticed this the other night when I was going through my channel guide. I saw the channel "OBAMA" and went to it. Good idea. These guys are great campaigners.
Obama/Biden '08
By the way if people have already made up their minds concerning the presidential election, why whine about it and call each other names? Why not post facts about each candidates policy and what they promise they will do once in office, that way we can hold them to their promise?
Finally something to combat Fox....Too bad he can't buy a channel on DirectTV as well.
This move is a stroke of genius. Obama's campaign continues to run circles around John McCain's. After Obama wins this election, a documentary should be done about his campaign and his staff. They have been amazing from day one and I'm willing to bet that his campaign will become a model for future campaign staff's.
(whiining)
and I dont get DISH Network!!!
(whine whine whine)
In any case..... this is a brilliant move... and they should use this to promote his speeched on Economy, Race, Religion, War..... he had gave us such clarity on what he proposes to do and who he is......
I get really upset when MSM says that we don't know this guy.... If anybody gives a rat's ass about our nation, then they know about both guys..... and listening to his substantive speeches leave no doubt in mhy mind......
GObama/Bid
I actually saw this for the first time today. I was flipping through the listings, looking for something to watch while I had lunch and I saw the "OBAMA" channel. I was surprised and had no idea what it was about, other than - obviously - Barack Obama. It was fascinating. The loop is a bit on the short side and it does get repetitive but it's still compelling. I watched it three times in a row and I kept crying at certain points, particularly when he was talking about his mother's death. Very effective.
I'd like to see them expand it. If they're buying the time 24/7 anyway, why not run his speeches late at night or on the weekend? I'd love to see his 2004 speech in its entirety again, or any of them really.
The part about his mother's death is very touching indeed. Also very moving, if you will take the time to do some research beyond all pro-Obama propaganda, is seeing the true stories of nurses holding helpless, dying babies...t
This is awesome!
Very innovative. The Obama campaign understands how to use media (new and old) effectively.
Here's hoping they buy a cable channel too. I'd love to see some live speeches if they expand from just ads.
NObama is hard from being innovative.
His channel is in the part of the lineup with other paid programming like shopping channels. that section and another one with paid programming are what I call the C___ and Trash channels and I don't ever channel surf there.
It would be innovative if he put the channel smack dab in where most DISH Network customers channel surf.
The icon to go to the NObama channel when his ad runs elsewhere on a DISH Network service is DISH's innovation - they have icons for Enhanced CNN, Weather Channel, and a few other things that take you elsewhere (usually DISH Network's Interactive Portal) when you click while something is playing that causes the icon to appear.
I'm a DISH customer. I was surfing through the channels today and I saw it. I immediately clicked on it and then watched it three times in a row. It is very effective advertising and as well-placed as it would be somewhere else in their listings.
The Obama campaign has done a nice job with this, don't be bitter.
You can't be as stupid as you sound. His campaign bought a channel on the DISH Network and you are here complaining about where the channel is located???? I have the DISH and I found it easy enough, I'm actually watching it right now. And don't you think the MSM will be reporting the Channel in the days to come????
Face it, this a was a great move by his campaign.
It is close to the network channels in my area, and the channel is called "OBAMA." Hard to miss when you are scrolling through the channel guide. Great move.
Another McCain blind follower. Too much of that meth from Alaska. Go back to bed and quit your whining.
Using a dedicated televsion channel takes the effectiveness of video to another level.
I'm surprised the political advisers have not done this earlier. It is a much more effective
You Tube.
When Obama/Biden get elected, they will be able to:
1. Explain complex policy decisions without being dependent on sound-bit politics.
2. Revise the FDR originated fire-side chat format to directly state their case to the public on a
repeating schedule convenient for all Americans.
3. Provide the detailed facts behind policy decisions in a simple, understandable way.
4. Provide updated news about the administration without the filters, demogogic talking heads
and corporate influenced main stream media outlets biases.
5. Use any number of easily understood informational formats to improve information transfer to
the public.
Steven Spielberg - how about some imput???
I think this is a brilliant campaign tactic, but the channel should come down as soon as the election is over. Otherwise it's government sponsored propaganda.
The article mentions that it will only be broadcast until November 4th.
Why would they run it after the election?? And how is it governement sponsored propoganda if the government is not paying for it????
O's most silly thoughts..
Are so far above McCain most brillant thoughts..
Now, if you care...
Read patiently, then share...
http://www
great idea! very innovative. unfortunately we don't have dish network!
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