Obama Campaign Buys Channel 73 on Dish Network
The Obama campaign has made possibly the most unusual media buy of any presidential campaign. They have bought an entire channel on the Dish satellite network.
Channel 73-00 on Dish satellite network is now labeled 'Obama' and is looping Obama's 2 minute economic ad, Barack Obama's Plan for America, another ad, and the video that was shown at Invesco Field before Barack Obama's nomination acceptance speech. Dish Network subscribers are also reporting that when a commercial comes on any of the other channels, an option appears offering to let the user select the Obama Channel.
Conservative bloggers began almost immediately complaining that they do not want to pay for an Obama channel or Obama ads, but it seems this channel is a media buy -- bought and paid for in full by the Obama campaign. According to Ben Smith at Politico,
on a forum for Satellite TV aficionados, where one user writes that a Dish Network executive emailed to reassure the user that it "is paid advertising by the Obama campaign and is not an endorsement of Senator Obama by DISH Network" and will broadcast through November 4.
So far, no one seems to have been able to get an official statement from Dish or their former parent company EchoStar. There is no word yet what other plans the campaign has for this channel, and there is also no word whether the Obama campaign plans a similar media buy with other satellite or cable networks.
Follow Dawn Teo on Twitter: www.twitter.com/dawnteo
Loading comments…
Want to reply to a comment? Hint: Click "Reply" at the bottom of the comment; after being approved your comment will appear directly underneath the comment you replied to
They Should loop videos of McCain not voting for Veterans resolutions, Of him Making stupid Gaffes, and of him saying nasty things, and of his flip flops on issues, his campaign staff lying or flipping, and of him pushing for invading Iraq on fraudulent premises, and on pushing the Gramm Bill in 1998.
See Dawn Teo's Profile
They could also loop the Couric-Palin interviews.
I thought the Comedy Central Network had a full schedule...smile
I think the Obama campaign PR folks are doing an outstanding job as they think outside of the box to get the job done. Bravo!
VOTE REPUBLICAN SOMEONE HAS TO WORK
Evidently you aren't if you're posting here:)
Love it....I'm out in the country and have Dish...will pass this on.
I was scrolling last night and saw the O channel...DANG!
That must be a ridiculous amount of campaign money.
Probably less than you think, and it allows the campaign to reach people directly, bypassing the idiot talking heads. Bold move.
See Dawn Teo's Profile
They are leasing an empty channel for one month, so the cost will not be prohibitive. Also, you can't buy the kind of publicity that this kind of move will generate. Irony.
ACTUALLY IT REALLY ISN'T. HE'S USING THE MONEY WISELY WHICH IS WHAT COUNTS.
WOW
i like it.
that is so cool.
You must be logged in to comment. Log in or connect with
